Mac129 med102 the web is dead
39
The Web Is Dead(?) MAC129 MED102 1 Sources: Wired , Cisco estimates based on CAIDA publications, Andrew Odlyzko
-
Upload
rob-jewitt -
Category
Education
-
view
368 -
download
5
description
Session slide based on Chris Anderson's (Wired) argument: http://www.wired.com/magazine/2010/08/ff_webrip/all/1
Transcript of Mac129 med102 the web is dead
1
The Web Is Dead(?)MAC129 MED102
Sources: Wired, Cisco estimates based on CAIDA publications, Andrew Odlyzko
2
Web vs Internet
Internet = infrastructure
Web = World Wide Web (www.browser.com)
3
Chris Anderson
4
“You wake up and check your email on your bedside iPad — that’s one app. During breakfast you browse Facebook, Twitter, and The New York Times — three more apps. On the way to the office, you listen to a podcast on your smartphone. Another app. At work, you scroll through RSS feeds in a reader and have Skype and IM conversations. More apps. At the end of the day, you come home, make dinner while listening to Pandora, play some games on Xbox Live, and watch a movie on Netflix’s streaming service.” Anderson, 2010
5
The App Economy?
Increase in semi-closed platforms
The ‘walled-garden’
Google cannot crawl this Internet
HTML
6
The App Economy?
Increase in semi-closed platforms
The ‘walled-garden’
Google cannot crawl this Internet
HTML
What about HTML5?
8
1997
“kiss your browser goodbye”
“radical future of media beyond the Web”
PointCast
Microsoft’s Active Desktop
9
“The Web is, after all, just one of many applications that exist on the Internet, which uses the IP and TCP protocols to move packets around. This architecture — not the specific applications built on top of it — is the revolution. Today the content you see in your browser — largely HTML data delivered via the http protocol on port 80 — accounts for less than a quarter of the traffic on the Internet … and it’s shrinking.” Anderson, 2010
1920 – 186 major railroads in the US
2010 - 7
1894 – 6000+ independent phone companies
1939 – AT&T dominates with 4/5s of phones
Early 1900s – hundreds of small companies
Late 1920s – 16 companies owned 75% of market
17
Tethered devices?
“It is a mistake to think of the Web browser as the apex of the PC’s evolution” 2008, p125
20
Metcalfe’s Law
The value of a network increases in proportion to the square of connections
Winner takes all
Walled Gardens
AOL
iTunes
‘dumb network’
TCP/IP routing
The ‘end-to-end’ principle
Resend | reload | buffer | increase capacity
Open and innovative
26
The layers principle
1. Content layer
2. Logical (application) layer
3. Physical layer
29
The web as an app?
HTML5?
Open?
Flexible?
Mobile web optimized?
30
Generativity
“The prospect of tethered appliances and software as service … permits major regulatory intrusions to be implemented as minor technical adjustments to code or requests to service providers.” 2008: p125
31
The web is dead?
What will the future be for the Internet?
What will Google do?
What will Facebook do?
What will Apple do?
35
The Future: HTML5?
“So native apps – providing they are non-game apps like Twitter, Facebook, Instagram, etc – are anachronistic. They are more client/server than web. We took client/server out to the paddock and calmly shot it in the head many moons ago, didn't we, so logic suggests we'll repeat that with native apps on smartphones” Matthew Baxter-Reynolds, 2011
36
Is the Web really dead?
Apps 1960s: On mainframes 1980s: Moved to PCs 1990s: PC logic moved to server (client/server) 2000s: User interface moved to server (web-based
intranet)
Then comes the iPhone Back to client/server Driven by consumers…
37
Questions
To what extent would you say you used the web more (or less) than software apps to access the internet? List a few of the ways you connect to the Internet
Do you think the Web (browser) experience is dying out, and what are the major factors behind the current trends?
38
Sources
Chris Anderson & Michael Wolff, 2010, ‘The Web is Dead. Long Live the Internet’ via Wired.
Matthew Baxter-Reynolds, 2011, ‘Will HTML5 replace native apps? It might: here's how to figure out when’ via guardian.co.uk
Jonathon Zittrain, 2008, The Future of the Internet and How to Stop it, London: Allen Lane. Available as a senuti.
39
Images
Extra Medium, 2007, Railroad to the Hills
SlipStreamJC, 2006, plane in cables
theJGJ, 2010, electricity and unconsciousness
Harshlight, 2009, Monopoly in the Park
Recursion_see_recursion, 2006, Walled garden
Darren Hester, 2010, CAT-5 Network Cable
