MaaS–Approachingan Integrated PolicyPerspective · 2020-03-27 · Wien | Österreich ©...
Transcript of MaaS–Approachingan Integrated PolicyPerspective · 2020-03-27 · Wien | Österreich ©...
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MaaS – Approaching anIntegratedPolicy PerspectiveMartinRuss,AustriaTech– Fluidtime Symposium2017
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1_becausewe needtodefinewhatwillbeoursuccess
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So,how to doit?
MaaS putsusersatthecoreoftransportservices,offeringthem
tailor-mademobilitysolutionsbasedontheirindividualneeds….
…It‘s about future business&value creation to enable
sustainable mobility solutions
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Thebasicuserquestions:
Who’sgoingtocarryme(home)?What‘s the value of that service?What‘s my emotionaltouch?
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Dowewantotherstosellourservices? What is our favorite
strategic/policy option &goal?Dowe think we knowenough about ourcustomers? What is our perspective on
innovation?
Some basic public questions…
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2_becausewe have already worked outcomprehensive concepts,roadmaps,...
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AustrianMaaS RDIRoadmap
• Pilotbusiness-&operating-models for MaaS(e.g.MobilityAggregator)
• Gobeyond „pure“Mobility&TransportFramework
• Develop cooperation-models for MaaS
•Macro- economic evaluation• Impactanalysis – MobilityBehaviour
• User-expectations &useracceptance
• Cross-sector data-ecosystems
• Develop/agree ondataexchange formats andServiceAPIs
• Promoteopendataconcepts Standardise datastructures of differentservice domains
• Politcal Commitment &Goals
• AwarenessonOperator-Level
• Fostercooperationamongst providers andother sectors
Policy Data
BusinessImpact
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MaaSiFiE– EuropeanRoadmap2025
Too much is beautiful!
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3_becausetransport should earnmoney - notproblems
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„Mobilityfor Life“
TransportServices
Automotive(Sales)
Asimplemarket perspective…
Public/State
BusinessConsumer
Asimplevalue perspective …
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4_becauseaneco-systemintegrateseveryone - even policy!
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…
Emotion
Exper-ience Diversity
Demo-graphy
EfficiencyAfford-ability
Safety/Security
Sustain-ability
EcoSystemMobility=Service
FromIdea toMarket
LegalCertainty
BusinessModels
ValueforMoney
Policy
User Market
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Eco- vs.Ego-Systems
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SimplifiedOwnership
CarSharing&Pooling
PeerTransportServices
MultimodalPlanners
CombinedMobilityPackages
IntegratedPublicTransport
Capacity Management
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5_becausewe are doing already somany good things!
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ASFINAGLänder ARGEÖVVÖV
Verkehrs-meldungen
ASFINAG ÖAMTC
trafficmessages trafficsituation timetables,monitors
Data&Archive
ITRouter
PTRouter
Maps,Objects
LocationserviceGIP
Base-map
ServiceInterface
Messagebus
POIs (allpartners)
PartnerService
SmartPhoneApp
VAOFrontEnd
3rdPartyFrontEnd
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Public Interface
Information Routing Realtime
Single Point of Registration
PT Tickets
Reservation Accounting Access Control / Card Management
Quelle:Upstream
ProductsbyUpstream
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Data-marketAustria
Source:www.datamarket.at
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LinkingDanube
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6_becauseweneedacomprehensiveviewonmobilitytransition
driversandoptions!
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Foresight&
Planning
Evaluation&Monitoring
ValueCreation &LabourMarket
Innovation&ProcurementEcoSystem
CleanEnergy
Connectivity
AutomatedDriving
Mobilityas aService
DigitalInfrastructure
…TheMobilityTransitionLandscape
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7_becausethepublicsideisreadyforacommonwayforward
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AnAustrianjoint way forward§ Jointunderstanding – BUTWHO?§ Build uponexisting work (VAO,urbanplatforms…)§ MaaS as ajoint political goal!
o Define objectives and impact levels (Environment,access,cost)§ Valuecreation
o PT&ademand- and sharing oriented „extension“o Mobilityand interaction with others sectorso Adressing future customers and target groups
§ Creations of pilotso regional,user groups,new partnerships
§ LegalFramework§ InnovationPartnership
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8_because we willnotgetthe right benefits
if privatesector is doing it alone
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Theright benefits for whom?
§ What smartproponents really wanto Newactors want more,notless mobility!?
§ Oligopolistic/monopolistic powero Highrents because of dominantactors!?
§ Whohas got thecontrol over my timeand choices?o „Mobility&DataGrabbing“!?
Ø Towards ajoint value structure and several integrators
24Source:Universityof Glasgow,AustriaTech
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9_because we can/should usenew instruments
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Variety of new instruments§ Standardsand
Regulations (Prio A)§ Platforms§ InnovativeProcurement§ UrbanMobilityLabsas
enablers and integrators§ …
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10_becauseweneedto……haveacommonaplan!
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a)_setpolicygoals
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ServicePlatforms
forManagingMobility
User=Integrator(Moblity-Store)
Governance andnew
Responsibilities
PublicAuthoritiesas Multiplier
Testbeds &LivingLabs
Without Learningà noprocurement
AFRAMEfor MOBILITYas aSERVICE!
Visions &ClearTargets(De-)
RegulateMobilityOperators
!?
Createanew
Market!Basic-Structures(Geo-Data,RTTI,+)
OpenData&ServicesàQuality,Dataconcerns,
BusinessModells!!
GuaranteePrivacy&Security
FairCompetition/Access
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Reveal theUnderneath of MaaS-Policy
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DigitalPlatform covers it all?
There is more to it!
USERNEEDS
BUSINESS
POLICYGOALS
VALUECREATION
REGULATIONS/INCENTIVESDEMAND-SUPPLY
MATCHING
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b)_definefunctionallevelsofaction
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Functional levels of MaaS
Enableeffectivematchingofsupply&
demand
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TransportPolicy TransitionMatrixNo one fits all– approach!
DATA BACKEND CUSTOMER
LegalFramework
FunctionalRequirements
BusinessModels
Partnership &Cooperation
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c)_incorporatedifferentpolicyoptionsanddecisions
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MaaSPolicy Options
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WEHAVENOMONEY
IHAVEAPROBLEM
ITISHAPPENING
IHAVEADREAM
WORKONPT-EFFICIENCY
SOMEONESHOULDSOLVEIT
WEACTIVELYSTEERTHEPROCESS
WECO-CREATE,ENABLE,STEER,PROVIDE,IMPROVE….
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d)_define public &privatetasks
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Private/Business
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Policy/Public§ MaaSregulations§ Taxregimes§ Licensing§ Socialintegration§ Transportcodes§ Passengerrights§ Sharingframework§ ….
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e)_democratizethepowerofplatforms-developa
“MaaS holacracy/sociocracy model”?
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roles
structures
tasks
risks &benefits
agile
transparency is key ….
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f)_ agileprocessoffuturedevelopments
à beclearaboutnext3steps
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TheMaaS Challenge
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•..
•.
.•
Goals&MaaSArchitecture
Pilot1 Pilot1a
…
Pilotx
ActualPilots &Projects
1 Foundation
Challenge
Shared Connected
Automated Integrated
SmartRegions &Agglomerations
2 Pilot&Monitor
SCALEUP
…
LegalFrame
Trans-fer
Learn
3 Impact&Scale
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ANationalMaaS ActionPlan?
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MaaSActionPlan
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Transport Research Arena
16 - 19 April 2018, Vienna/Austria
www.traconference.eu