Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer
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Transcript of Maarten Lens-FitzGerald at Stream 2011: Augmented Reality is the Equalizer
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© 2011, Layar Confidential and Proprietory
550.000.000 years ago a period started called the Cambrian explosion
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© 2011, Layar Confidential and Proprietory
Life on earth exploded in all it’s infinite variety.The “Big Bang” of biology
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© 2011, Layar Confidential and Proprietory
The first organisms started to see. It changed the game forever.
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Predation exploded. And prey adapted: camouflage, distracting, herding
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Today there is an explosion of communication. And predation of individuals by brands.
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© 2011, Layar Confidential and Proprietory
Advertisers know all, recognize all faces, have super cookies, they target all, profile all
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© 2011, Layar Confidential and Proprietory
People develop new methods to avoid detection. Modern camouflage
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The best tool is in your pocket right now. It will enables people to see, to herd, to fight
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LocationConnectivity
VISION
The ability to see, combined with the power of the web, its content, tools and the social graph makes it unstoppable
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Hold over your phone and share
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Reveal, see more
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Warn each other, see all information
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Herding, talking back. Together, stronger.
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User GeneratedContent
All Objects & Flat Media
posterspackaging
magazines
newspaperswalls
books
Professional Content
Layar has the tools to see more & talk on things. For professional content and for user generated content.
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Augmented Reality is THE equalizer.OUR digital eye that reveals ALL