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1000Something Street

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity & integrity.”

-- Douglas Adams

415 290 [email protected]

lic # 01446122

1000Jane &

JohnDoe

Something Street

Market analysis prepared for

415 306 [email protected] lic # 01739593

Craig Epstien415 830 [email protected] # 01718099

Lance Machovsky

Presented by

Max Armour

Dear Jane & John,

Selling your home is a serious undertaking. The most

important decision you will make is the agent you hire to

drive the transaction. In this report is a comparison of your

home relative to others, information about our team and

company, suggestions for preparing your home to sell and

a potential timeline. Thanks for the chance to explain how I

can streamline the process and help you reach your goal.

Subject property 1000 Something Street #1000

DistrictBedrooms

Bathrooms Parking

Sq ft$/ Sq ft

HOA DuesDays on Market

Green StreetRussian HillSubject19631,6402 & 210003

Best comparables are in the building. The -00 floorplan is bigger and more sought after because of views and size. South East stack at 1000 Something Street offers water, bridge and direct downtown vistas. Translates to higher price/sq ft.

Comparative Market Analysis of Comparable Properties

DistrictBedrooms

Bathrooms Parking

Sq ft$/ Sq ft


Neighborhood3211,000$100$10010

Green StreetRussian HillSubject19631,6402 & 2$10010


2000 Taylor Street, #2000


1000 Somthing Street, #1000

Sold Properties

DistrictBedrooms

Bathrooms Parking

Sq ft$/ Sq ft









Properties in Contract

DistrictBedrooms

Bathrooms Parking

Sq ft$/ Sq ft







1000 Somthing Street, #1000


Active Listings

Summary & Pricing Recommendation

Jane and John, ultimately the price you list for is your choice. The information herein is for you to carefully consider and provide a basis for our further discussion about market conditions and to create a well-craft-ed strategy to sell your home for the most money in the shortest time.

Listing Price Range

High $2,000,000Low $1,000,000

1000Something Street

Marketing Plan & Timeline

Timeline elements are variable but at the most complete include:

Market analysis to set initial marketing price rangeSellers completing their seller disclosuresSoliciting bids from stagersSellers moving outStaging scheduledInspections orderedRepair work (if any) completed Photographs and video takenMarketing text writtenProperty statements written and printedJust listed postcards created and scheduled for mailing to geographic neighborsKey realtors contacted directlyKey clients contacted directlyOpen houses scheduledHand written invitations delivered to neighbors home, presented in web / social media / print simultaneous to listing on mls (or TAN or not at all, as appropriate to each transaction) Open houses / Tuesday tours / private showings conductedFeedback from clients evaluated to determine any potential price adjustmentOffers received and evaluatedOffer chosenTerms of accepted offer drive process from hereEscrow timeline createdSeller move out scheduled if neededBuyer inspections and repair negotiations if allowed by contractRepairs madeSellers schedule signing of closing docs with title co. Escrow closes - Buyer’s funds transfer from escrow to seller’s account.

“Luck is what happens when preparation meets opportunity.”

― Seneca

Market Value Statistics

“Luck is what happens when preparation meets opportunity.”

― Seneca

Statistics have shown:

There is a 95% chance of sale if a home is priced at market valueThere is a 50% chance of sale if priced at 5% over market valueThere is a 30% chance of sale if priced at 10% over market valueThere is a 20% chance of sale if priced at 15% over market value

The seller can only set the asking price. The buyers will set the sale price.

If the asking price is

15% over market value



Fair market value

20% of the buyers

30% of the buyers

50% of the buyers

95% of the buyers

The property appeals to

Coldwell

BankerResidentialBrokerage

15.4%

Alain PinelRealtors

8.5%

Intero RealEstateServices

5.8%

PacificUnion

4.2%

Sereno Group

1.7%

Sotheby’s InternationalRealty

3.4%

KellerWilliamsRealty

3.7%

Coldwell

BankerResidentialBrokerage

14.8%

Alain PinelRealtors

7.3%

Intero RealEstateServices

5.1%

PacificUnion

4.4%

Sereno Group

1.7%

Sotheby’s InternationalRealty

2.4%

KellerWilliamsRealty

3.6%

The Market Leader

Total dollar volume sold in the Bay AreaAlameda, Contra Costa, Marin, Monterey, San Francisco, San Mateo, Santa Clara, Santa Cruz and Sonoma Counties

Total dollar volume sold in CaliforniaAlameda, Contra Costa, El Dorado, Marin, Monterey, Nevada, Placer, Plumas Sacramento, San Francisco, San Mateo, Santa Clara, Santa Cruz, Sierra, Sonoma and Tahoe Counties

“Diligence is the mother of good fortune.”― Miguel de Cervantes

Coldwell banker 3100Keller Williams 670Sotheby’s International 600Intero RealEstate Services 60Ailan Pine Realtors 31Pacific Union 17

Offices Worldwide


Agents Total


Countries/Territories

Coldwell Banker Previews International has more global coverage, office locations and Agents thanany other company special-izing in luxury real estate. For your Agent, this means they have a larger,active pool of buyers to access, which could result in a more expedient sale.

Global Industry Comparison

First American TitleKevin Thompson escrow officer415 563 [email protected]

Title Company

ListingsClaudine Cabaron415 474 [email protected]

SalesClaudia Hurtado &Eric Sandate415 474 [email protected]

In house transaction coordinators

Resources

Our OfficeColdwell Banker Previews Int’l1560 Van Ness Ave. Second FloorSan Francisco, CA 94109

©2013 Coldwell Banker Real Estate LLC. Coldwell Banker®, Previews® and Previews International® are registered trademarks licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned by a Subsidiary of NRT LLC. All rights reserved. This information was supplied by Seller and/or other sources. Broker believes this information to be correct but has not verified this information and assumes no legal responsi-bility for its accuracy. Buyers should investigate these issues to their own satisfaction. Malin Giddings DRE #00511339, Joel Goodrich DRE # 01446122

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