M4U1 Reading ( Ⅰ ) Sun Yi Xuzhou Senior School. M4U1 Reading ( Ⅰ ) Sun Yi Xuzhou Senior School.
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Transcript of M4U1 Reading ( Ⅰ ) Sun Yi Xuzhou Senior School. M4U1 Reading ( Ⅰ ) Sun Yi Xuzhou Senior School.
Learning objectives
• 1. To understand the reading strategy
• 2. To get a better understanding of advertisements
• 3. To be smart about advertisements
Fast reading: structure of the whole passageTopi
cAdvertisements
Supporting
details
What is an advertisement?
Conclusion
When it comes to advertisements, we must all use our intelligence and not be a slave to them!
Does an advertisement tell people the complete truth?
Public service advertisements
Read the second paragraph aloud, and design your own questions.
Body part 1 What is an advertisement ?
Types Differences Similarities
Commercial ads
Public service ads
Fill in the form
ChargedTo advertise a product or service
For freeTo educate people
Both of them can be found everywhere, and they all
use attractive pictures and
clever language.
Body part 2 Does an advertisement tell people the complete truth?
Even if an ad does not lie, it does not mean it is altogether innocent.
Two examples
We must not fall for this kind of trick!
TopicSupporting details
Conclusion
Topic
Supporting details
Conclusion
examples
Deal with widespread social concerns.
Educate people about public service projectsTeach us how to live healthy lives.All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.
Body part 3 Public service advertisements
PSAs aim to teach us and help us lead better lives.
A good advertiseme
nt
clearly expressed creative
attractive
effectivepersuasive
(有说服力的 )
easy to understand
impressive
informative
Group work--designing
Design a commercial ad or a PSA.
References: for PSA, you can design something for our school (protect grass; save water; respect teachers…)