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M2M in AutomotiveAn OEM perspective

ETSI M2M Workshop

Sophia-Antipolis 4-5th June 2008

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� A unique embedded device : : Peugeot RT4 – Citroën Navidrive

� Available in vehicles from our two brands� Citroën : C2, C3, C4, C4 Picasso, C5, C6, C8, Jumpy� Peugeot : 207, 1007, 307, 308, 407, 607, 807, Expert

� A large European diffusion� 550 000 vehicles produced since June 2002� Continuous production increase (100000+ /year)� 90% of the vehicles sold in countries where telematic

services are available (F, D, I, SP, B, NL, L, P, A)

� Backing an innovative geolocalized services offer� Emergency Call� Assistance Call(more than 40000 automatic calls received since 2002)� Mobility Assistance: Peugeot Services Mobiles

� « Pilot projects » (fleet management, tracking, …)

PSA Peugeot Citroën: a Europeaneader in automotive telematics

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Materials

GPS ModuleGSM Module

Spare Battery

onnector

Assistance CallButton

Emergency CallButton

SIM-cardslot

MotherBoard

Navigation DB(HDD)

Tomorrow :Lighter, smaller, cheaper materialsEither built-in or after-marketEmbbeded dedicated SIM CardTelematics use only-> higher market penetration

Today :Highly-integrated with high-end navigationsystems -> limited volume

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A defined strategy combiningembedded devices and services:safety and mobility

AssistanceCall

EmergencyCall

TrafficInfo

MobilityService

Fleetmgmt

RT3 - NaviDrive

New materials �

Basic offer package

PSA Peugeot Citroën services platform

RT3 - RT4 - NaviDrive

2008 +2003 2007

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M2M business models

Several known obstacles:

Low bandwidth case:� GPRS pricing model, with a quantum too large to pay for

individual transactions� Roaming agreement for data not suitable for automotive

applications

New business relationships to invent between operators andOEM.� The customer is no longer an individual, pricing and strategy

must adapt.� Contract should be based on nb and size of transactions/

prescriber (i.e. per OEM) rather than an nb of SIM cards

Automotive specific issue: unsustainable business model ifmaintenance require manual operations.� Every predictible operation should be possible “over the air”

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Radio connectivity

A vehicle is a fast moving mobile itself which can hurtmobile network if each of them tries to signal like anaverage mobile for end-user.

� Issues with the signalling network overcharge� Strategy to describe and to standardize

NB : This problem has been one reason to design a SIM-less eCall for Europe

We have already designed solutions within our agreementwith MNOs, but standard could evolve to handle M2Mapplications properly.

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Management systems/Application platforms

This is the nervous central point for automotive telematic, highlycritical if not reliable.Should be able to handle various type of applications on the

vehicle-side:� Low rate/High rate� Real time or not� More or less critical in term of QoS

Should be able to handle various type of Service Provider on theother side

PSA has built its own, highly versatile telematic platform.We use Internet B2B standards to communicate with our partnersWe rely on partnership with telco companies and proprietary

protocols to communicate with the vehicle

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Proposals for standardization (1)

Material / SIM Card

The SIM card originally engineered for consumer market requirements mustwithstand high demands in a vehicle:

Mechanical and electrical challenges:� Automotive temperature range: -40°C … +85°C

� High packing density with limited cooling� Automotive life expectation = 15 years

� SIM card aging (silicon, data retention time, bonding wires, …)� Electrical contacts between SIM card and SIM card tray are affected by:

� Vibrations and shocks� Oxydation, Corrosion, humidity, bedewing, …� Chemical reactions with fluids (oil, …)

(see ISO 16750-x “Road vehicles – environmental conditions for more details)

Embedded SIM must be small (form factor) and highly reliable. Integrated SIM isprobably the only way to go

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Proposals for standardization (2)

We have also ideas on further enhancements of the M2M SIM card

Universal M2M SIM card that allows:� SIM-Personalization (MNO selection) written to M2M SIM chip at the

end of production line to adapt to the destination market� SIM-Personalization Update / Download for vehicles in the field

� At dealer via vehicle diagnostics.� Over the air.

� MNO re-affectation to handle risk management over vehicle lifetime(high security issue there as it should be done over the air)

Network management : how to handle smoothly the signalling trafficwithout compromizing QoS

Connection to MNOs : need for a standardization in mobile networksbeyond the MSC with a strong orientation on Quality of ServiceFor time critical application (like emergency/assistance call) with very little

traffic.For high-reliability, non time critical applications (fleet management, "over

the air" soft updates)=> Avoiding the « eCall scenario » !

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Thank you for your attention

ETSI M2M Workshop

Sophia-Antipolis 4-5th June 2008