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BUSINESSC

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Introduction

OUR BUSINESS

Foodler is an online megamarket thatconnects consumers with local grocerymerchants in the neighbourhood.

It offers the widest range of products forinstant delivery through its mobile app.

The app provides the users the choice toorder goods from nearby local stores andget those delivered within 90 minutes ofplacing the order.

OUR MISSION

To provide seamless and convenientconsumer experience in purchasing

the household and grocery itemsthey need across different retailers

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BusinessFram

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Situationanalysis

PROBLEM

Consumers are spending hours of theirpersonal time roaming around shelves insearch of required product.

Consumers are forced to compromise onselection and quality, because they are limited

with selection available in one particularsupermarket.

SOLUTION

The application will allow the consumers topurchase preferred items across different

stores/outlets from a single platform

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TargetAudienceandValueProposition

Consumer Supermarkets Brands

Profile Maximum market size (TAM):2,597,000 people aged 20-64 YO

Total of 1,225,000 households(Locals, expats Singapore)

Target market (SOM) 245,000downloads

Supermarkets of any size,including specialised ones likebakeries.Meidi-ya Supermarket, Giant,Fairprice, Mustafa, The OrganicGrocer, others

TAM: Major Chains

SOM: All available supermarkets

Any brand selling in anysupermarket

SOM: 20% on top of mainrevenue stream.

VP Streamline search and purchase

process in an App.

- National cuisine for expats

- Vegan/vegetarian/organic

- Hassle free

1. Widen customer reach.

2. More effective marketing

1. Wider customer reach

2. More cost-effectivemarketing andpromotion options

Trend

Customers are getting used to buy through aggregators.

Rising middle class driving food retail growth. ( ASEAN Grocery Retail - DBS)

KPMG: http://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Retailing-
http://www.meidi-ya.com.sg/en/http://www.meidi-ya.com.sg/en/http://www.giantsingapore.com.sg/http://theorganicgrocer.com/http://theorganicgrocer.com/http://theorganicgrocer.com/http://theorganicgrocer.com/http://theorganicgrocer.com/http://theorganicgrocer.com/http://theorganicgrocer.com/https://www.google.com.hk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0ahUKEwj2yeCdn5_NAhWDm5QKHWtUBxQQFggiMAE&url=https://www.dbs.com.sg/treasures/aics/pdfController.page?pdfpath=/content/article/pdf/AIO/150722_insights_whetting_asean_appetite.pdf&usg=AFQjCNG0zacBselqPFysR9hUFCk0jcc2Tg&sig2=Zkd_tcDE3o9TA5mluXUvJQhttp://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Retailing-Asia-Pacific-200610.pdfhttp://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Retailing-Asia-Pacific-200610.pdfhttp://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Retailing-Asia-Pacific-200610.pdfhttps://www.google.com.hk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0ahUKEwj2yeCdn5_NAhWDm5QKHWtUBxQQFggiMAE&url=https://www.dbs.com.sg/treasures/aics/pdfController.page?pdfpath=/content/article/pdf/AIO/150722_insights_whetting_asean_appetite.pdf&usg=AFQjCNG0zacBselqPFysR9hUFCk0jcc2Tg&sig2=Zkd_tcDE3o9TA5mluXUvJQhttp://theorganicgrocer.com/http://www.mustafa.com.sg/http://www.fairprice.com.sg/http://www.giantsingapore.com.sg/http://www.meidi-ya.com.sg/en/

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CompetitionHonestBee Singapore (direct competitor)

- HonestBee dont own any inventories. What happens with HonestBee is

that you place your orders on the site for the groceries you want, and theplatform dispatches runners (or bees) to get the groceries and deliverthem to you.

- The user experience on Honestbee is exactly what youd expect of anonline grocer: simply choose the items which you want and add them toyour cart, choose a delivery timing, and your groceries will be on their way.Currently, Honestbee supports items from Cold Storage, Isetan and ShengSiong, which are some of the largest supermarket chains in Singapore.

- HonestBee weakness: A rather expensive delivery.

What makes us stand out?A comprehensive online aggregation of all major supermarkets.Quality of delivery and customer service will take over

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START

Scalability

3 years forecast (Mid-term)

- Focus to grow the market share in Singapore.- Establish strong following for Foodler.

- Improve on the functions that Foodler provides.

Long term plans (4 years on)

- Target neighboring regional countries such as:Indonesia (249.9 mil)

Malaysia (29.72mil)Thailand (67.01 mil)Hong Kong (7.188 mil)Taiwan (23.48 mil)

- These countries have a sizeable potential household size.- These countries face the same problem of a congested urban living conditions witlifestyles thus making Foodler relevant.- Foodler also has an opportunity to enter these markets as the consumers have ad

technology making Foodler's entry more seamless.

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Commission

PremiumMembership

(PaidSubscription)

AncillaryRevenue

Advertising

RevenueStreams

Commissionbased from

sales of

products andgoods ranging

between 2-5%.

Consumer payfor advancedfeatures. i.e.:

advancedsearch

options, ads-free, newproducttasting.

Productplacementand other

advertisingspace forbrands.

Revenue fromthe retailers

who will have

the opportunityto feature theirhighlights/promotions on a

monthly basis.

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ReachingoutConsumersforBusiness Tie-upwithSuperm

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OrganisationC

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DevelopmentStrategy

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Financial$

Start-up period (zero revenue): 6 months

Assumptions:

2 purchase / week by each active user80 SGD - average cheque

Year 1 Year 2

Fixed Cost -$2,742,806.35 -$11,757,099.23

Revenue $85,809,676.80 $775,412,000.00

Margin (commission) $1,712,768.00 $23,040,000.00Margin (Memberships) $500,000.00

Margin (advertising) $85,638.40 $4,608,000.00

Ancillary margin $85,638.40 $2,304,000.00

Profit (Loss) - 858,761.55 18,694,900.77

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Thanks!Business proposal

prep red by

M2 Group 2

Name Email

Sanjay Rawlani [email protected]

Neville Chesan [email protected]

Eugene Reznikov [email protected]

Janet Hu [email protected]

Zach Tan [email protected]

Grace Maung [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

M2 Group 2

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