M15 1 lookbook digital
description
Transcript of M15 1 lookbook digital
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Inspiration
The final textbook has been closed shut and school’s out for summer. It’s time to forget about homework and assignments and focus on some fun!
For most children, summer is a time for enjoying themselves and being care-free. Summer is a time for new and fun experiences, and part of the magic of summer is waking up in the morning and not knowing what the day will bring. But above all, summer is a time for being outdoors, and whatever the situation, it will always require suitable clothing!
Summer means spending time on the beach, with the warm sand between your toes and time to gaze out across the ocean through your sunglasses, with a sense of freedom and possibility. The MINI A TURE collection aims to encapsu-late this feeling, and give children this feeling of freedom, not only in terms of their state-of-mind, but also through the clothes themselves by ensuring that they never feel constricted by their clothing.
The collection itself reflects a cool and laid-back summer vibe, conjuring up images of surfers, but without being too eclectic. The colour palette mainly comprises light, summer pastels inspired by the 1950s, combined with stron-ger colours in between. The prints consist of floral and graphic prints for the girls and cool, surfer prints for the boys.
With this collection, MINI A TURE aims, as always, to combine functionality with style. Softness is the key to this season and it is important that the clothes are comfortable to wear, without compromising on design.
News
A key focus this season has been to create a collection, which combines func-tionality with style, and to create clothing that can help kids prepare for the unexpected.
The collection includes a new look when it comes to the t-shirts, polo tops and denim. ‘Cool dye’ is a colour effect that gives the collection an edgy look and adds an original and hand-made feeling to the clothes.
For the younger girls, the collection comprises a range of feminine styles with hand-embroidery, to create a girly look and feel to the clothes and a uniqueness to the pieces themselves, whilst the pieces for the older girls have an edgier look to them.
For chilly summer evenings or a cloudy day, the collection features a selection of light outerwear in a range of fabrics including sweat and nylon for boys and girls. The collection is completed with a range of bottoms made of a structured canvas with an edge for the boys and a feminine touch for the girls.
Summer DreamingMINI A TURE
SPRING/SUMMER 15.1
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BoysMINI A TURE
LEGOLAS1151170173 / MK-Size: 6m/68cm – 10y/140cmColours: 625 Ocean Wave105 Antique White
RON1151582607 / K-Size: 2y/92cm – 10y/140cmColours: 233 Limelight254 Neon Peach516 Placid Blue
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RAY1151636624 / K-Size: 2y/92cm – 10y/140cmColours: 290 Mineral Red582 Ombre Blue
HUBERT1151210230 / K-Size: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
KILLIAN1151080124-Size: 6m/68cm – 10y/140cmColour: 559 Bijou Blue
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BOYS
BRADLEY1151200226 / K-Size: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
NICKLAS1151163172 / MK-Size: 6m/68cm – 10y/140cmColours: 268 Lipstick Red559 Bijou Blue
BENDIX1151624618 / K-Size: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
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BOYS
AMIL1151169173 / M-Size: 6m/68cm – 6y/116cmColours: 516 Placid Blue233 Limelight
HEINZ1151212230 / K-Size: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
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BOYS
FELIX1151665726 / K-Size: 2y/92cm – 10y/140cmColour: 582 Ombre Blue
RON1151582607 / K-Size: 2y/92cm – 10y/140cmColour: 516 Placid Blue233 Limelight254 Neon Peach
CASPIAN1151150161 / MK-Size: 6m/68cm – 10y/140cmColour: 515 Whispering Blue105 Antique White
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BOYS
BENJAMIN1151081124 / K-Size: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
PETE1151581607 / K-Size: 2y/92cm – 10y/140cmColours: 516 Placid Blue233 Limelight254 Neon Peach
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BOYS
LAI1151541528 / MK-Size: 6m/68cm – 10y/140cmColour: 516 Placid Blue
NICLAS1151063105 / MK-Size: 6m/68cm – 10y/140cmColour: 735 Cool Pistachio604 Light Blue625 Ocean Wave233 Limelight586 Light Indigo
PETE1151581607 / K-Size: 2y/92cm – 10y/140cmColour: 516 Placid Blue233 Limelight254 Neon Peach
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BERNIE1151141158 / MK-Size: 6m/68cm – 10y/140cmColour: 921 Light Grey Melange
RON1151582607 / K-Size: 2y/92cm – 10y/140cmColour: 233 Limelight254 Neon Peach516 Placid Blue
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ASP1151173173 / MK-Size: 6m/68cm – 10y/140cmColour: 105 Antique White516 Placid Blue
BARRY1151592609 / K-Size: 2y/92cm – 10y/140cmColour: 586 Light Indigo
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GENTO1151650643 / K-Size: 2y/92cm – 10y/140cmColour: 516 Placid Blue
HELMUTH1151451322 / MK-Size: 6m/68cm – 10y/140cmColours: 921 Light Grey Melange
LUKE1151075117 / K- Size: 6m/68cm - 10y/140cmColours: 559 Bijou Blue366 Bright Rose
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BOYS
BENDIX 1151624618 / K-Size: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
LEON1151520522 / K-Size: 2y/92cm – 10y/140cmColours: 516 Placid Blue
NICLAS1151163172 / MK-Size: 6m/68cm – 10y/140cmColour: 559 Bijou Blue268 Lipstick Red
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BOYS
ASMUS1151594609 / K-Size: Small, Medium, LargeColours: 586 Light Indigo
BENDIX 1151593609 / K-Size: 2y/92cm – 10y/140cmColours: 586 Light Indigo
NIKOLAJ 1151070116 / MK-Size: 6m/68cm – 10y/140cmColours: 603 Regatta719 Grape Leaf
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BOYS
HARVEY 1151211230 / KSize: 2y/92cm – 10y/140cmColours: 559 Bijou Blue
CORNELIS 1151635624 / KSize: 2y/92cm – 10y/140cmColours: 290 Mineral Red582 Ombre Blue
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ASMUS1151594609 / K-Size: Small, Medium, LargeColours: 586 Light Indigo
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GirlsMINI A TURE
GINA1151580607 / K-Size: 2y/92cm – 10y/140cmColour: 516 Placid Blue233 Limelight254 Neon Peach
BRITH1151488510 / K-Size: 2y/92cm – 10y/140cmColour: 001 White
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GIRL
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ELINES1151013014 / MK-Size: 19-21, 37-39Colour: 258 Sugar Coral
ALESA1151168173 / MK-Size: 6m/68cm – 10y/140cmColours: 350 Neon Pink105 Antique White
ALIKA1151112148 / K-Size: 2y/92cm – 10y/140cmColours: 586 Light Indigo
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GIRL
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GINA1151580607 / KSize: 2y/92cm – 10y/140cmColours: 254 Neon Peach233 Limelight516 Placid Blue
AMILIA 1151551537 / MKSize: 6m/68cm – 10y/140cmColours: 304 Peach Pureé105 Antique White
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GIRL
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HENNY1151645640 / K-Size: 2y/92cm – 10y/140cmColours: 326 Evening Rose625 Ocean Wave
ELI1151092133 / MK-Size: 6m/68cm – 10y/140cmColours: 258 Sugar Coral233 Limelight326 Evening Rose625 Ocean Wave
SHAMIRA1151460329 / BK-Size: 1m/56cm – 10y/140cmColours: 258 Sugar Coral625 Ocean Wave902 Silver
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GIRL
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EM1151012014 / MK-Size: 19-21, 37-39Colours: 326 Evening Rose258 Sugar Coral
ANNALINA1151560546 / MK-Size: 6m/68cm – 10y/140cmColours: 233 Limelight
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GIRL
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AMY1151552537 / K-Size: 2y/92cm – 10y/140cmColour: 304 Peach Pureé105 Antique White
ALESA1151168173 / MK-Size: 6m/68cm – 10y/140cmColour: 105 Antique White350 Neon Pink
ASHELI1151111148 / K-Size: 2y/92cm – 10y/140cmColour: 586 Light Indigo
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GIRL
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AFIE 1151136157 / K-Size: 2y/92cm – 10y/140cmColours: 582 Ombre Blue
DIBA1151661805 / K-Size: 2y/92cm – 10y/140cmColours: 377 Ash Rose
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GIRL
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JOANNA1151205229 / K-Size: 2y/92cm – 10y/140cmColour: 326 Evening Rose
FEODORA 1151666726 / K-Size: 2y/92cm – 10y/140cmColours: 582 Ombre Blue
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GIRL
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BENDIKTE1151497513 / MK-Size: 6m/68cm – 10y/140cmColours: 105 Antique White233 Limelight
ANINA 1151206229 / K-Size: 2y/92cm – 10y/140cmColours: 326 Evening Rose
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GIRL
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KASIA1151135157 / K-Size: 2y/92cm – 10y/140cmColour: 582 Ombre Blue
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ANNI 1151167173 / K-Size: 2y/92cm – 10y/140cmColours: 516 Placid Blue233 Limelight
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GIRL
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ZIRA 1151083124 / MK-Size: 6m/68cm – 10y/140cmColours: 559 Bijou Blue
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BabiesMINI A TURE
KAJA1151530524 / B-Size: 1m/56cm – 2y/92cmColour: 377 Ash Rose940 Ash
THIA1151531524 / B-Size: 0-6m, 6-12m, 12-18mColour: 377 Ash Rose940 Ash
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KONRAD1151605614 / B-Size: 0-6m, 6-12m, 12-18mColours: 516 Placid Blue
BUSTER1151130154 / B-Size: 1m/56cm – 18m/56cmColours: 620 Silver Lake Blue
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BARNEY 1151481501 / BM-Size: 1m/56cm – 4y/104cmColours: 559 Bijou Blue
BILE1151165173 / B-Size: 1m/56cm – 18m/86cmColours: 515 Whispering Blue559 Bijou Blue
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ALISON1151550537 / BM-Size: 1m/56cm – 4y/104cmColour: 304 Peach Pureé105 Antique White
GAIA1151445318 / BK-Size: 1m/56cm – 10y/140cmColours: 233 Limelight
ELWIRA 1151091133 / B-Size: 1m/56cm – 2y/92cmColours: 326 Evening Rose233 Limelight258 Sugar Coral
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URSUL 1151223303 / B-Size: 1m/56cm – 18m/86cmColours: 735 Cool Pistachio
URBAN1151222303 / B-Size: 1m/56cm – 18m/86cmColours: 735 Cool Pistachio
ELVIG1151009014 / B-Size: 15-16 – 22-24Colours: 735 Cool Pistachio516 Placid Blue
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CSR policyMINI A TURE
With the large geographical distance that often exists between an office and its production sites, it is very important to establish some guidelines to help maintain and protect a company’s values within the production.
To help do so, we, at MINI A TURE, have emphasized 4 areas which we find par-ticularly important when it comes to our production.
Code of Conduct
During recent years there has been implemented many different initiatives in order to help improve the conditions within production for both consumers, workers and the environment. At MINI A TURE it is important that our suppliers provide good working conditions for their employees at their factories, and we check our factories for CSR. In general we use BSCI as a standard – but not a necessity. We demand of our suppliers that they as a minimum comply with the ground rules set by the REACH legislation, which has been initiated in order to ensure a responsible use of chemicals regarding textiles.
Quality control
It is important for us to keep close contact to our suppliers as a way to assure all implied parties and to make sure that the production lives up to the demanded standards. To do so, we have hired a quality control to conduct visits at the fac-tories in a deliberate and systematic way. On a regular basis at least two times a month, and during more busy times, we have a quality control once a week.
Supplier relations
We wish to establish well-functioning and long-lasting relationships to our sup-pliers as it gives us better conditions and a better foundation to help make the best possible collections. The better understanding our suppliers have of the MINI A TURE brand, the better collaboration we are able to create. Our suppliers sign a supplier manual with a code of conduct and values regarding chemicals.
Fabrics
We aim to use OEKO-TEX® Standard 100 certified fabrics in our production, which means that the fabrics do not contain these particular chemicals. We make sure to test the fabrics wherever it is necessary, and wherever we believe that there might be a risk.
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