M yousic share_deck_v_09eng_finalim
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Transcript of M yousic share_deck_v_09eng_finalim
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Music Industry evolution
Overview.
Digital world dramatically changed the Music recording, publishing and broadcasting industry…
106% penetration rate of
digital music sources nowadays
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The Industry is facing a loss in volumes and values that appears to be inexorable…
Indusrty @ a turning point…
Market Snapshot
-240 Bln $ estimated cumulative
lost retail from piracy 2008–2015
-31% the decline in the value of the
global recorded music industry 2004-10
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With the revenues from physical on progressive fall Digtal World seems to be the only sign of hope in music industries
Music Industry: story of a crisis and of a digital wayout
Market Snapshot
20 Bln $ Digital music revenues
forecasted by 2013
+1000% Billion $ increase value of the
digital music market 2004-10
-40% Costant decrease in Physical
music Value
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Relying on the traditional paradigm the Industry is failing in proposing new alternatives and product….the only way it seems to do it’s through enormous investment
The current way of investing is not paying
Market Snapshot
-77% Fall in album unit sales in the
global Top 50 2003-2010
30% the percentage revenues
invested by record companies in A&R and marketing
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Standing on the Verge of a change … “This Changes Everything. The Industry is Dead. There has never been a better time to be an artist”- Seth Godin
• “After working in the creative industry for a number of years we got a bit tired of the loud complaints regarding the disappearance of business models due to pirating and continuing profit losses.”
• “We felt that an important part of the story had been lost - the unprecedented cultural impact. Sure, there are lots of industry problems caused by technological innovation but there are also enormous new opportunities for creation.”
—David Dworsky and Victor Köhler
Changes brings always opportunities…
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•Technology revolution is encouraging the need of expression
through arts
•Digital Tech is helping to overcome traditional barriers, flipping the
traditional paradigm “Democratization process of Art”
•This has changed the way people relate, think, produce and live
arts
•Music is one of the most changed industry of them all
•This change is perceived as a New Renaissance by the artist and as
a new Dark age buy the status quo
Industry Overview
The Trends
Standing on the verge of a New Renaissance
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Industry Overview
•Try of iterating a business model that, despite the past successes,
nowadays seems to be anachronistic
•Substantial yearly investment in the creation of “Push” &
“massified musical products" (30% of revenues in A & R and
Marketing to Create New Sensations)
•Digital is experienced more as a problem than an opportunity
The Industry
The Industry is not exploiting the full potential of the market in terms of new artists, content creation, audiences and channels.
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Industry Overview
•High perceived risk of failure: fear of poverty
•Difficulty in finding musicians to work with
•High costs of start-up and self-production
•Difficulties of promoting and broadcasting of their albums
•Very little bargaining power, “the industry will decide if…”
•Feeling of not being represented by the market
•Digital Copyright and royalties problems
•Difficulties in reaching the desired audience
•Digital Hope
The Musicians
Very high barriers to market entry, distrust of labels, low success’ prospective loss of large musical talents
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Industry Overview
Music Lovers
•Today's music propositions are Massified do not appeal to all the
existing musical currents
•The audience does not award a great value to this massified music
proposition
•Not perceiving the value the audience is not willing to pay for it nor
•This prompts him to download music for free, and to avoid the
traditional channels of transmission and distribution
•Search for places, channels and artists who could represent their
values
Music Lovers are very poorly represented in today’s musical proposition, that is translated into money loss and piracy
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Musicians Music market
Label
Pop
Pop R&B
Pop Rap
Pop Rock
The Industry decides what to propose and how
The current paradigm
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# of Artists
# o
f S
ale
s
Focus on SMALL NUMBER of Pdts
sold @ HIGH VOLUMES
Not considered Market opportunities
The current paradigm Currently the music market potential is sized only in one small part.
This leaves the most of the market opportunities unexplored
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Traditional Model
It’s a long way to the top…and sometimes it’s impossible even to take the 1° step
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Solution?
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Music Lovers Musicians Label
Solution
Create a new Web Platform that could exploit the business model so far overlooked…
Vision.
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New Paradigm
Musicians Music markets
Vision: possibly give to all the existing music niches a market location
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# of Artists
# o
f S
ale
s
Focus on SMALL NUMBER
of Pdts sold @ HIGH
VOLUMES
Focus on a LARGE NUMBER of Pdts sold in LOW VOLUMES
With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new artists and new demands generation of different musical genres reaching an audience and a profit stream even wider than the present.
The New Paradigm
Vision.
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Vision.
And it’s moving forward to a full Democratization of Art and to a possible new Renaissance of content creation
The market is ready
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Competitors In particular is an important sign of the trends that are currently transforming
the industry: indaba Music has now reached more that 500k musicians all over the world with a service that has shown a deep understanding of the ongoing industry transformation
•500K Musicians all over the world
• Opportunities of collaboration with
established artists/producers •Clear sign of the Future of the Industry
Signals for a direction to take…
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A New Paradigm
Vision.
With MYousicShare ® we aim to fully Exploit this paradigm change that is leading to a full Democratization of Art and to a possible new Renaissance of content creation
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Harry is a Young guy with a need of expression and a dream…. become a musician
MYousicShare® Value proposition
Vision.
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Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it seems to hard to walk…
MYousicShare® Value proposition
I wish i have a band….
…I wish we could share the same feelings…
I wish we could find gigs and make a little money to record some material
Autoproduce my music….i don’t have the skills…
And even if i do it….how am i gonna enter the Business?!?!
….it’s too expansive….
How could i propose my work?!?!....and to whom?!
Labels?! Radio Channels?!....u need connections…and i don’t have em….
Who is gonna judge my work?!....does he understand my values?!?!...
They’re probably gonna try to change me anyway….
Vision.
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Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it seems to hard to walk…
MYousicShare® Value proposition
Vision.
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Harry founds out about MYousicShare® a new platform that offer him the service that every muscian has always dreamed of for free…..
MYousicShare® Value proposition
Vision.
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He connects to MYousicShare® via desktop or via mobile and he starts looking for the multiple value added
services it offers…
MYousicShare® Value proposition
Vision.
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Harry can easily: Record and Upload his tracks, Connect and collaborate with other musicians, receive full copyrights protection, broadcast his material through thematic web radio channels and sell his own music
MYousicShare® Value proposition
Vision.
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MYousicShare® offers full copyrights protection ensuring artists the intellectual propriety of the music
he uploads and the related royalties
MYousicShare® Value proposition
Vision.
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MYousicShare® Value proposition Harry Uploads his material and Records new one through a Dedicated Software. He can also Connect with other musicians according to Background, Values and Complementarity, starting New Collaborations
Vision.
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Through one of the MYousicShare® thematic radio channels, Harry can broadcast his music to an
interested audience sharing similar values….
MYousicShare® Value proposition
Vision.
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…Sharing Harry’s background the audience perceive the value in its work and it’s willing to award it with a monetary value…
MYousicShare® Value proposition
Vision.
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MYousicShare® Business Model Canvas
Vision: Business Model Canvas.
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Vision: Business Model Canvas.
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• Connect and Cooperate with other musicians according to Background and coplementariety
• Broadcast their tracks and albums on specifics Web Radio Channels (Segmented by specifics music genders,
Artists back)
• Create a Personal Store to sell the produced Tracks and Albums with different commercial options
MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering :
Musicians • Upload and Record their Material through a Dedicated Software
MYousicShare® give Musicians a way to enter the market, disrupting the traditional
Industry boundaries, giving them a possibility to follow their need of expression and dreams…
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• Be aware of the Market and of different Niches musical trends.
MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering :
Labels • Monitor the Market to find new Music sensations
MYousicShare® give Labels the opportunity of relocating the yearly investements in
A&R (30% of the revenues) reducing the Artist Creation Costs and having a
more concrete knowledge of each nieche of the market
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• Connect and Cooperate with other musicians lovers and Musicians
• Create their tracks, albums playlists on specifics Web Radio Channels
• Buy or a more value addes music from background-sharing artists
MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering :
Music Lovers • Find representing artists and sensations
MYousicShare® give Musc Lovers the music they want
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MYousicShare® Visuals
< MYousicShare® Home Page MYousicShare® Free
Recording Software
Visuals.
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How?
1 Music creation and upload feature
2 Connect with musicians all over the world
4 Feedback, ratings and stats
7 Copyrights protection and certification
Brief Overview
3 Broadcast music to interested audiences worldwide
6 Find new Gigs
Music selling feature 5
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Through the MYousicShare ® platform every musician can record, upload, edit their own
music tracks in a simple and immediate way:
a) Free registration to MYousicShare ®
b) Creation of the artist profile (personal data, solo artist / band, pro/ prospects, played
instruments, influences, etc..)
c) Dynamic upload of existing tracks and recording of new ones (jack or microphone)
through a dedicated web application
1 Music creation and upload feature;
Music upload and creation through a unique free dedicated and user friendly software…
MYousicShare ® Functionalities quick overview
Brief Overview
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Possibility to develop and refine the traces with the help of musicians from all over the world.
Combining musicians depending on back-ground, influences, tastes, geographical areas, shared values and
artistic complementariety Collaborations will grow spontaneously , and provide mutual value &
professional growth.
2 Connect with musicians all over the world
Music upload and creation through a unique free dedicated and user friendly software…
• Thematic Web radio to address interested audiences
• Users selected audience by genre and influences
• Ability to catalyze admirers and to propose their own music
3 Broadcast music to interested audiences worldiwide
MYousicShare ® Functionalities quick overview
Brief Overview
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• Each artist can take advantage of the functionality of the commerce platform, which will sell
their music, thus making even a passion u tangible business.
5 Music selling feature
• Each artist will be promoted and broadcasted by the platform on the basis of the success attribute
to him by its community of reference.
• Each artist will have the opportunity to access comprehensive statistics relating to him and his work,
using them to learn how to improve himself and be more appreciated
• Those Stats will provide Interested Labels a concrete market test on each single musician that could
be a “New sensation prospect”
4 Feedback, rating and Analytics
Music upload and creation through a unique free dedicated and user friendly software…
MYousicShare ® Functionalities quick overview
Brief Overview
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• By using MYousicShare ® a new Artist will not only have the opportunity of collaborating with
other musicians all over the world, but also of building a Network providing him with new Gigs
anytime he/she wants
• A specific MYousicShare ® section will connect Artists and Club Owner/Events organizer Helping
MYousicians in what is the most important task for a musician: Live Performing
Find New Gigs 6
Music upload and creation through a unique free dedicated and user friendly software…
• The registration will allow the user to certify MYousicShare ® the paternity of the recorded track
and the related rights.
Copyrights protection and certification 7
MYousicShare ® Functionalities quick overview
Brief Overview
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“This Changes Everything. The Industry is Dead. There has never been a better time to be an artist”- Seth Godin
Tale of the n°1 eBook in History: “the Idea Virus”
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Tale of the n°1 eBook in History: “the Idea Virus”
Creation
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Tale of the n°1 eBook in History: “the Idea Virus”
Creation
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Tale of the n°1 eBook in History: “the Idea Virus”
Creation
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“Ideas that are free spread faster….and ideas that are spread win….”
Tale of the n°1 eBook in History: “the Idea Virus”
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Publishing and Promoting...Of Course with diverging ideas
Tale of the n°1 eBook in History: “the Idea Virus”
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Publishing and Promoting
Tale of the n°1 eBook in History: “the Idea Virus”
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The traditional Paradigm
Tale of the n°1 eBook in History: “the Idea Virus”
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Relying on the traditional paradigm the new approach is nothing but a threat…
Tale of the n°1 eBook in History: “the Idea Virus”
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Tale of the n°1 eBook in History: “the Idea Virus”
But this can’t stop the world from evolving….and all that this anachronistic
approach could bring….are lost opportunities
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Thousands of Free Downloads a day…and then….the value sharing brings the rest….
Tale of the n°1 eBook in History: “the Idea Virus”
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Sharing the same values leads to percieve the value within the Idea… and to a will of award it
with a monetary value
Tale of the n°1 eBook in History: “the Idea Virus”
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“I made more money out of an idea I gave away for free than out of
everything I did till that moment”
Tale of the n°1 eBook in History: “the Idea Virus”
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• Art has been here since forever....it's only in the last 60 years someone made an industry out of it....an that's very typical...a self empowered group try to make money on someonelse's back, trying to keep things steady, to keep making money out of it....till the whole system they build.....collapses under the pressure of changes....and the only thing that will remain from the death of this umpteenth falling empire....is the Art itself.
MYousicShare ® Revolution
Just a simple thought...
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