M yousic share_deck_v_09eng_finalim

Music Industry evolution

Overview.

Digital world dramatically changed the Music recording, publishing and broadcasting industry…

106% penetration rate of

digital music sources nowadays

The Industry is facing a loss in volumes and values that appears to be inexorable…

Indusrty @ a turning point…

Market Snapshot

-240 Bln $ estimated cumulative

lost retail from piracy 2008–2015

-31% the decline in the value of the

global recorded music industry 2004-10

With the revenues from physical on progressive fall Digtal World seems to be the only sign of hope in music industries

Music Industry: story of a crisis and of a digital wayout

Market Snapshot

20 Bln $ Digital music revenues

forecasted by 2013

+1000% Billion $ increase value of the

digital music market 2004-10

-40% Costant decrease in Physical

music Value

Relying on the traditional paradigm the Industry is failing in proposing new alternatives and product….the only way it seems to do it’s through enormous investment

The current way of investing is not paying

Market Snapshot

-77% Fall in album unit sales in the

global Top 50 2003-2010

30% the percentage revenues

invested by record companies in A&R and marketing

Standing on the Verge of a change … “This Changes Everything. The Industry is Dead. There has never been a better time to be an artist”- Seth Godin

• “After working in the creative industry for a number of years we got a bit tired of the loud complaints regarding the disappearance of business models due to pirating and continuing profit losses.”

• “We felt that an important part of the story had been lost - the unprecedented cultural impact. Sure, there are lots of industry problems caused by technological innovation but there are also enormous new opportunities for creation.”

—David Dworsky and Victor Köhler

Changes brings always opportunities…

•Technology revolution is encouraging the need of expression

through arts

•Digital Tech is helping to overcome traditional barriers, flipping the

traditional paradigm “Democratization process of Art”

•This has changed the way people relate, think, produce and live

arts

•Music is one of the most changed industry of them all

•This change is perceived as a New Renaissance by the artist and as

a new Dark age buy the status quo

Industry Overview

The Trends

Standing on the verge of a New Renaissance

Industry Overview

•Try of iterating a business model that, despite the past successes,

nowadays seems to be anachronistic

•Substantial yearly investment in the creation of “Push” &

“massified musical products" (30% of revenues in A & R and

Marketing to Create New Sensations)

•Digital is experienced more as a problem than an opportunity

The Industry

The Industry is not exploiting the full potential of the market in terms of new artists, content creation, audiences and channels.

Industry Overview

•High perceived risk of failure: fear of poverty

•Difficulty in finding musicians to work with

•High costs of start-up and self-production

•Difficulties of promoting and broadcasting of their albums

•Very little bargaining power, “the industry will decide if…”

•Feeling of not being represented by the market

•Digital Copyright and royalties problems

•Difficulties in reaching the desired audience

•Digital Hope

The Musicians

Very high barriers to market entry, distrust of labels, low success’ prospective loss of large musical talents

Industry Overview

Music Lovers

•Today's music propositions are Massified do not appeal to all the

existing musical currents

•The audience does not award a great value to this massified music

proposition

•Not perceiving the value the audience is not willing to pay for it nor

•This prompts him to download music for free, and to avoid the

traditional channels of transmission and distribution

•Search for places, channels and artists who could represent their

values

Music Lovers are very poorly represented in today’s musical proposition, that is translated into money loss and piracy

Musicians Music market

Label

Pop

Pop R&B

Pop Rap

Pop Rock

The Industry decides what to propose and how

The current paradigm

# of Artists

# o

f S

ale

s

Focus on SMALL NUMBER of Pdts

sold @ HIGH VOLUMES

Not considered Market opportunities

The current paradigm Currently the music market potential is sized only in one small part.

This leaves the most of the market opportunities unexplored

Traditional Model

It’s a long way to the top…and sometimes it’s impossible even to take the 1° step

Solution?

Music Lovers Musicians Label

Solution

Create a new Web Platform that could exploit the business model so far overlooked…

Vision.

New Paradigm

Musicians Music markets

Vision: possibly give to all the existing music niches a market location

# of Artists

# o

f S

ale

s

Focus on SMALL NUMBER

of Pdts sold @ HIGH

VOLUMES

Focus on a LARGE NUMBER of Pdts sold in LOW VOLUMES

With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new artists and new demands generation of different musical genres reaching an audience and a profit stream even wider than the present.

The New Paradigm

Vision.

Vision.

And it’s moving forward to a full Democratization of Art and to a possible new Renaissance of content creation

The market is ready

Competitors In particular is an important sign of the trends that are currently transforming

the industry: indaba Music has now reached more that 500k musicians all over the world with a service that has shown a deep understanding of the ongoing industry transformation

•500K Musicians all over the world

• Opportunities of collaboration with

established artists/producers •Clear sign of the Future of the Industry

Signals for a direction to take…

A New Paradigm

Vision.

With MYousicShare ® we aim to fully Exploit this paradigm change that is leading to a full Democratization of Art and to a possible new Renaissance of content creation

Harry is a Young guy with a need of expression and a dream…. become a musician

MYousicShare® Value proposition

Vision.

Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it seems to hard to walk…


I wish i have a band….

…I wish we could share the same feelings…

I wish we could find gigs and make a little money to record some material

Autoproduce my music….i don’t have the skills…

And even if i do it….how am i gonna enter the Business?!?!

….it’s too expansive….

How could i propose my work?!?!....and to whom?!

Labels?! Radio Channels?!....u need connections…and i don’t have em….

Who is gonna judge my work?!....does he understand my values?!?!...

They’re probably gonna try to change me anyway….

Vision.

Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it seems to hard to walk…


Vision.

Harry founds out about MYousicShare® a new platform that offer him the service that every muscian has always dreamed of for free…..


Vision.

He connects to MYousicShare® via desktop or via mobile and he starts looking for the multiple value added

services it offers…


Vision.

Harry can easily: Record and Upload his tracks, Connect and collaborate with other musicians, receive full copyrights protection, broadcast his material through thematic web radio channels and sell his own music


Vision.

MYousicShare® offers full copyrights protection ensuring artists the intellectual propriety of the music

he uploads and the related royalties


Vision.

MYousicShare® Value proposition Harry Uploads his material and Records new one through a Dedicated Software. He can also Connect with other musicians according to Background, Values and Complementarity, starting New Collaborations

Vision.

Through one of the MYousicShare® thematic radio channels, Harry can broadcast his music to an

interested audience sharing similar values….


Vision.

…Sharing Harry’s background the audience perceive the value in its work and it’s willing to award it with a monetary value…


Vision.

MYousicShare® Business Model Canvas

Vision: Business Model Canvas.

Vision: Business Model Canvas.

• Connect and Cooperate with other musicians according to Background and coplementariety

• Broadcast their tracks and albums on specifics Web Radio Channels (Segmented by specifics music genders,

Artists back)

• Create a Personal Store to sell the produced Tracks and Albums with different commercial options

MYousicShare® Value proposition MYousicShare® Creates a Digital Platform empowering :

Musicians • Upload and Record their Material through a Dedicated Software

MYousicShare® give Musicians a way to enter the market, disrupting the traditional

Industry boundaries, giving them a possibility to follow their need of expression and dreams…

• Be aware of the Market and of different Niches musical trends.


Labels • Monitor the Market to find new Music sensations

MYousicShare® give Labels the opportunity of relocating the yearly investements in

A&R (30% of the revenues) reducing the Artist Creation Costs and having a

more concrete knowledge of each nieche of the market

• Connect and Cooperate with other musicians lovers and Musicians

• Create their tracks, albums playlists on specifics Web Radio Channels

• Buy or a more value addes music from background-sharing artists


Music Lovers • Find representing artists and sensations

MYousicShare® give Musc Lovers the music they want

MYousicShare® Visuals

< MYousicShare® Home Page MYousicShare® Free

Recording Software

Visuals.

How?

1 Music creation and upload feature

2 Connect with musicians all over the world

4 Feedback, ratings and stats

7 Copyrights protection and certification

Brief Overview

3 Broadcast music to interested audiences worldwide

6 Find new Gigs

Music selling feature 5

Through the MYousicShare ® platform every musician can record, upload, edit their own

music tracks in a simple and immediate way:

a) Free registration to MYousicShare ®

b) Creation of the artist profile (personal data, solo artist / band, pro/ prospects, played

instruments, influences, etc..)

c) Dynamic upload of existing tracks and recording of new ones (jack or microphone)

through a dedicated web application

1 Music creation and upload feature;

Music upload and creation through a unique free dedicated and user friendly software…

MYousicShare ® Functionalities quick overview

Brief Overview

Possibility to develop and refine the traces with the help of musicians from all over the world.

Combining musicians depending on back-ground, influences, tastes, geographical areas, shared values and

artistic complementariety Collaborations will grow spontaneously , and provide mutual value &

professional growth.

2 Connect with musicians all over the world


• Thematic Web radio to address interested audiences

• Users selected audience by genre and influences

• Ability to catalyze admirers and to propose their own music

3 Broadcast music to interested audiences worldiwide


Brief Overview

• Each artist can take advantage of the functionality of the commerce platform, which will sell

their music, thus making even a passion u tangible business.

5 Music selling feature

• Each artist will be promoted and broadcasted by the platform on the basis of the success attribute

to him by its community of reference.

• Each artist will have the opportunity to access comprehensive statistics relating to him and his work,

using them to learn how to improve himself and be more appreciated

• Those Stats will provide Interested Labels a concrete market test on each single musician that could

be a “New sensation prospect”

4 Feedback, rating and Analytics



Brief Overview

• By using MYousicShare ® a new Artist will not only have the opportunity of collaborating with

other musicians all over the world, but also of building a Network providing him with new Gigs

anytime he/she wants

• A specific MYousicShare ® section will connect Artists and Club Owner/Events organizer Helping

MYousicians in what is the most important task for a musician: Live Performing

Find New Gigs 6


• The registration will allow the user to certify MYousicShare ® the paternity of the recorded track

and the related rights.

Copyrights protection and certification 7


Brief Overview

“This Changes Everything. The Industry is Dead. There has never been a better time to be an artist”- Seth Godin

Tale of the n°1 eBook in History: “the Idea Virus”


Creation

“Ideas that are free spread faster….and ideas that are spread win….”


Publishing and Promoting...Of Course with diverging ideas


Publishing and Promoting


The traditional Paradigm


Relying on the traditional paradigm the new approach is nothing but a threat…



But this can’t stop the world from evolving….and all that this anachronistic

approach could bring….are lost opportunities

Thousands of Free Downloads a day…and then….the value sharing brings the rest….


Sharing the same values leads to percieve the value within the Idea… and to a will of award it

with a monetary value


“I made more money out of an idea I gave away for free than out of

everything I did till that moment”


• Art has been here since forever....it's only in the last 60 years someone made an industry out of it....an that's very typical...a self empowered group try to make money on someonelse's back, trying to keep things steady, to keep making money out of it....till the whole system they build.....collapses under the pressure of changes....and the only thing that will remain from the death of this umpteenth falling empire....is the Art itself.

MYousicShare ® Revolution

Just a simple thought...

M yousic share_deck_v_09eng_finalim

Entertainment & Humor

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