THE WORLD’S ONLY MUSICAL THEATRE MAGAZINEw e a r e m m a g . c o m / @ w e a r e m m a g

S A M P L E I S S U E / M E D I A PA C K

MEDIA SOLUTIONSM. is a magazine like no other. No musical theatre specifi c publication exists anywhere in the world, and no other theatre publication comes with the style and exciting theatre-based content that M. does. Where other performing arts publications cover the business of show, M. talks to the fans of theatre; the passionate, money-spending theatre lovers. Smash-hit productions such as WICKED, THE BOOK OF MORMON and MATILDA are packing out houses, with fans returning three, four, or in some cases, thirty times. Before M., there was nowhere for theatregoers to read more about the stars of these shows and the people who make them happen. Theatre coverage in mainstream media is scarce, particularly for musicals without a star, a well known writer or that are based on a famous book or fi lm, yet the West End is creating stars in their own right with tens of thousands of twitter followers, Fa-cebook fans and more listening to their every word. M. speaks to the people who idolise theatre as much as others idolise Film, TV and Music. We present theatre in a way not seen anywhere else – with style and glamour. Think Vanity Fair, Rolling Stone or even VOGUE; add a theatrical twist and you’ll fi nd M. M. is driven by people who have a passion for theatre – writers, photographers, illustrators and marketeers, all who adore theatre and are passionate about cre-ating a magazine that is stylish, engaging, attention-grabbing and celebrates the wealth of creativity within the industry. To date, each issue of M. has generated an online readership of approximately 6000, with the website getting thousands of hits monthly. At present 81% of our readership is UK based, with 11% USA and 8% worldwide. The all new M. will distribute 10,000 print copies to theatres, venues, bars and restaurants throughout the West End, and will be available FOR FREE, as well as continuing to be available for free online. The magazine will become QUARTER-LY, with seasonal issues that will include current listings, ticket off ers, reviews and features, along with our already loved style, photo and editorial content.

THE WORLD’S ONLY MUSICAL THEATRE MAGAZINEw e a r e m m a g . c o m / @ w e a r e m m a g

STEPHEN FRYSSSSS HENSSTESTEPHEN STEPSTEP

YFRYFRY

The ‘Vogue of Musical Theatre’

ReadershipO n l i n e :

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MATT WILLIS Issue 9

KERRY ELLIS Issue 9

Kerry wears:

DRESS - HOUSE OF DAGMAR www.houseofdagmar.se

CLUTCH - ANTHROPOLOGIE www.anthropologie.eu

BRACELET AND EARRINGS - ST ERASMUS

www.st-erasmus.com

SHOES - VERY.CO.UKwww.very.co.uk

SHOE CLIPS - CLEO B.www.cleob.com

THEATRE STATSThe West End is booming. Fact. 2011 was again a record-breaking year for London theatre. In 2011, the Society of London Theatre reported that Box Offi ce receipts reached an all time high at £528,375,874, contributing £88,062,646 to government fi nances in VAT. Attendances, at 13,915,185, were just 1.7% down on 2010 and the third best ever. The number of performances was also the third highest ever at 18,061. Plays achieved a record attendance total of 3,784,975 and musical theatre continued to pack out the houses with 10,130,210 patrons. In 2013 the story is the same; The Book of Mormon JUST broke the West End record with an all time high of £2.1million of sales in ONE day. There are currently 21 musicals playing in the West End. With an average theatre capacity of 1200 and performing 8 shows weekly, over 200,000 potential patrons are watching musical theatre in any given week. M. magazine’s print edition will tap into these theatregoers and target West End businesses (plus large regional venues and fringe), to get the magazine into the hands of those spending time and money socially in London. Whether in London for one night or living in the city, everyone attending will be able to pick up M. and fi nd deals on tickets, interviews and photo editorial with the stars, as well as good places to eat, shop, drink and spend.

BRAND AWARENESSMCM IN PARTNERSHIP WITH M. MAG

Issue 9

Teaming up with major brands is something we strive to at m. Working with International luxury travel goods makers MCM for their UK brand campaign, and Harrods launch, saw us take two stars of the West End around

London on an MCM branded Routemaster.

Invit ing fans of the girls down to the shoot not only gave us a new interactivity with our readers, but also a new audience was found for this already established brand.

We are always looking for new partnerships and oppor-tunities with brands, so do get in touch to f ind out more.

KERRY ELLIS & KATHERINE KINGSLEY Issue 9

MARK SHENTONGenuinely Refreshing

CYNTHIA ERIVO Issue 8

AD RATES

PageRatesOutside Back Cover - £2000

Inside Back/Front Cover - £1600

Inside Front Double Page Spread - £2000

Double Page Spread - £1800

Full Page - £1200

Half Page - £600

Quarter Page - £300

AdvetorialBespoke tailor made opportunities are available.

Please contact our creative team to discuss further.

InsertsLoose Inserts - £40 per thousand

SponsorshipSponsored features in magazine or online

Award sponsorship

Site take-over campaigns

App/Mobile/SocialSplash page sponsorship

Facebook, Twitter and mobile push message

campaigns sent and endorsed by our brands.

Design service is also available.

PRINT DATES2013

Summer - 21/05Autumn - 20/08

Winter - 19/11

2014Spring - 18/02

Summer - 20/05Autumn -19/08Winter - 18/11

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AD SPECSMagazine size: 240mm h x 215mm w

Double page spread 240 430Whole page 240 215Half page (landscape) 120 215Quarter page (portrait) 120 108

Plus 3mm bleed. PDF/Minimum 300dpi/CMYK format, with all fonts embedded. RGB Format

is not acceptable.

DANIELLE HOPEWinner of BBC1’s ‘Over The Rainbow’

Issue 8

ORIGINAL CONTENTGive Actors a home! Compared to other creative industries such as Music, Film and TV, the stars of the stage have nowhere to go, and for an industry that is all about creativity, perfor-mance and vision, there is very little celebration of the glamour of theatre. The stars of the West End rarely get a chance to shine off stage as well as on. M. puts all artists on an equal platform, giving them all the chance to be recog-nised. In New York, Broadway stars are adored more than fi lm stars, and are a box offi ce draw in their own right. M. wants to give our stars a chance to be celebrated in the same way.

GAVIN CREEL-BROADWAY STARInspiring!

ADELLE YOUNG Issue 4

KIMBERLY WYATT Pussycat Doll

Issue 4

CONTACT USTalk to us for more information, we’re always available to help and create bespoke ideas and

solutions to fi t your brand.

email info@wearemmag.com

twitter/facebook/youtube; wearemmag

DANA P ROWE-BROADWAY COMPOSER

Clever, Fresh, Fnu- Read it!