M O B I L E C O M M U N I C A T I O N S O L U T I O N S F O R B U S I N E S S

Company Overview

• SMS Cellular Services (Pty) Ltd (SCS) was established in 1999 and is one of the leading WASP’s in South Africa .

• SCS is the owner and developer of the mobile messaging software suite collectively branded as CellSys.

• SCS currently delivers in excess of a million messages per month on behalf of our clients

• We are a certified Level 1 BEE contributor. • SCS also provides a robust and reliable messaging delivery

infrastructure and allows you the user the opportunity to conduct two way communications with clients and staff that is cost effective and efficient.

Our Market

SMS Cellular Services provides mobile communication solutions to various large entities in South Africa that include banks, insurance, mining, engineering, ICT companies and parastatals.

Our Clients

Product Offering

• Text messaging (SMS)• Multi Media Messaging (MMS)• Short code services• Modem Hosting• Online billing system (OBS)• Unstructured Supplemental Services (USSD)

Text Messaging (SMS)

• The CellSys SMS Gateway is one of our flagship products perfected over several years. It is a messaging engine that is reliable, highly scalable and has the highest throughput among peer products. The Cellsys SMS Gateway offers our clients

• Bulk SMS application• Enterprise desktop client• E-mail to SMS

Bulk SMS Application

• Excel spreadsheet• Personalised or one to many• Stand Alone Desktop• Central data store• High performance messaging• Quick send or bulk• Scheduling of broadcasts• Pre defined SMS messages• Status Reports

Desktop Client

• Enterprise Desktop Application• Enterprise networks• Recipient and user databases• User controlled or active directory• Public and Private phone book• Message Templates

E-mail to SMS

• In-house developed e-Mail to SMS platform. • High performance message transformation and

delivery.• Either directly to the SMSC or to existing CellSys

Gateway infrastructure.

Multi Media Messaging (MMS)

• Multi-media messaging (MMS) provides the capability to deliver multi-media (text, images and video) messages directly to the recipient's cell phone thus enabling targeted marketing with digital feedback.

• SMS Cellular Services offers the following services:– Design & compilation of MMS adverts– Re-mastering of existing television and radio adverts– Production guidance– Subscriber database MMS compatibility verification– Campaign consultation– Bulk transmission of MMS messages– Reporting and Statistics

Multi Media Messaging (MMS)

• Direct or Campaign Marketing• Information Broadcasting (Video)• Large blocks of information - 3000 characters, too

large for SMS• Slide shows• Vouchers

Short Code Services

• Allows the mobile user to interact with backend services; user developed by corporate client• Competitions, CRM application, personal services,

marketing info. • Keyword applications, (Directory Services)• Lead Generation

• Costing Models• Various tariff bands• R1 to R50• Reverse Billing (Vodacom)

Modem Hosting

Modems are hardware units housing a sim card. SMS Cellular Services host modems on behalf of clients at our off-site hosting sites.

– Inbound Please call me– Inbound Messaging– Outbound Messaging

On Line Billing (OBS)

• On line billing is a service that companies can offer as a subscription or a once of product purchase, using the clients mobile wallet.

• Companies can set the price at which products or service are to be purchased.

– Daily, weekly, monthly events– Ringtones– Merchandise purchase– Loyalty Programs

Unstructured Supplemental Services (USSD)

USSD allows the mobile user to interact with the entities' backend application via a menu driven application on his/her mobile device. This application is seen in many of the mobile banking applications.

• USSD Applications• Scheduling application s e.g. busses, trains and airlines bookings• Engineers and staff schedules• Banking applications i.e. balances, money transfers, air time purchasing• Directory services• Events, venues and functions

Why Cellsys?

• Software developed to international standards and best practices.• Easy to implement, deploy and manage• Minimal hardware requirements• Multiple standard interfaces to LOB, ERP, CRM and desktop applications• Legacy system integration (Web-services)• “Real time” two way communications • Tried, tested and used by many large corporations• WASP with extensive experience and expertise• Comprehensive reporting and management tools

– Delivery reports– Audit trails– Billing reports

Our Value Proposition

• Improve communications with stakeholders • Improve resource efficiencies• Reduce communication and resource costs• Flexible pricing models

– Per message based pricing or – Purchase a licence and reduce the cost of messages

• Volume based price reductions

Thank You