M maa rrss 20130921 v2
105
The Future of Manufacturing: A Service Science Perspective Dr. James (“Jim”) C. Spohrer Director, IBM University Programs October 3, 2013 Thursday 2-5pm at San Jose State University For SJSU Lecture to Executive Delegation
description
Future of Manufacturing a Service Science Perspective
Transcript of M maa rrss 20130921 v2
The Future of ManufacturingA Service Science Perspective
Dr James (ldquoJimrdquo) C SpohrerDirector IBM University Programs
October 3 2013Thursday 2-5pm at San Jose State University
For SJSU Lecture to Executive Delegation
Welcome to the new age ofplatform technologies and
smart service systems for every sector
including manufacturing
Who I ambull Education amp Startups ndash First Quarter Century
ndash 1974-78 MIT Physics Bachelor of Sciencendash 1978-82 Startup Verbex (employee 60 bought by Exxon)ndash 1982-89 Yale Computer Science PhD
bull Specializing in Artificial Intelligence and Cognitive Sciencebull Consultant for Intelligent Tutoring System startups
ndash 1989 University of Rome LaSapienza in Italy visiting scholar
bull Silicon Valley amp Big Businesses ndash Second Quarter Centuryndash 1989-98 Apple Computer
bull Distinguished Engineer Scientist Technologistbull Learning Technologies (eg EOE EW Authoring Tools WorldBoard etc)
ndash 1998-Present IBMbull User Experience Research (1998-99)bull Founding CTO IBM Venture Capital Group (1999-2002)bull Founding Director IBM Service Science Research Group (2002-07)bull Innovation Champion amp Director Global University Programs (Since 2007)bull ISSIP non-profit Service Innovation Professionals Board of Directors (Since 2012)
Todayrsquos Talkbull Vision MMaaRRSS
ndash Modular Manufacturing as a Regional Recirculation Service Systemndash XaaS = Everything as a Service (value co-creation processes)ndash Near zero waste everything is an input to some processndash Doubling size of economy requires not only higher productivity construction
but higher productivity deconstruction
bull Trends Whatrsquos In The Newsndash McKinsey Servitization My Tweets and Summary
bull Innovation Framework To get us therehellip and beyondndash Near Future Platform Technologies and Smart Service Systemsndash Far Future Utility Fogndash More on Silicon Valley IBM Universities and Smarter Planetndash More on Service Science Service Innovation and ISSIPorg
Vision MMaaRRSS
bull Modular Manufacturing as a Regional Recirculation Service Systemndash ldquoI am the stuff that will be made into product X for
customer Yrdquondash Stuff = Material Energy and Information Flows ndash Minimize transport costs (for products and waste)
bull The Vision Circular Economy (~4 minutes)
Tomorrow ldquoI am the block that will be made into product X for customer Yrdquo
bull McKinseycomInsights (June 2013)ndash The ldquoInternet of Thingsrdquo and the future of manufacturing
bull Industrial Revolutions Manufacturing Tech Platformsndash 1 Steam Enginendash 2 Conveyor Beltndash 3 IT and Automation (Phase 1)ndash 4 Internet of ThingsLogistics (Phase 2)
bull ldquoAfter the fourth industrial revolution there will no longer be a difference between information and materials because products will be inextricably linked to ldquotheirrdquo informationrdquo
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Welcome to the new age ofplatform technologies and
smart service systems for every sector
including manufacturing
Who I ambull Education amp Startups ndash First Quarter Century
ndash 1974-78 MIT Physics Bachelor of Sciencendash 1978-82 Startup Verbex (employee 60 bought by Exxon)ndash 1982-89 Yale Computer Science PhD
bull Specializing in Artificial Intelligence and Cognitive Sciencebull Consultant for Intelligent Tutoring System startups
ndash 1989 University of Rome LaSapienza in Italy visiting scholar
bull Silicon Valley amp Big Businesses ndash Second Quarter Centuryndash 1989-98 Apple Computer
bull Distinguished Engineer Scientist Technologistbull Learning Technologies (eg EOE EW Authoring Tools WorldBoard etc)
ndash 1998-Present IBMbull User Experience Research (1998-99)bull Founding CTO IBM Venture Capital Group (1999-2002)bull Founding Director IBM Service Science Research Group (2002-07)bull Innovation Champion amp Director Global University Programs (Since 2007)bull ISSIP non-profit Service Innovation Professionals Board of Directors (Since 2012)
Todayrsquos Talkbull Vision MMaaRRSS
ndash Modular Manufacturing as a Regional Recirculation Service Systemndash XaaS = Everything as a Service (value co-creation processes)ndash Near zero waste everything is an input to some processndash Doubling size of economy requires not only higher productivity construction
but higher productivity deconstruction
bull Trends Whatrsquos In The Newsndash McKinsey Servitization My Tweets and Summary
bull Innovation Framework To get us therehellip and beyondndash Near Future Platform Technologies and Smart Service Systemsndash Far Future Utility Fogndash More on Silicon Valley IBM Universities and Smarter Planetndash More on Service Science Service Innovation and ISSIPorg
Vision MMaaRRSS
bull Modular Manufacturing as a Regional Recirculation Service Systemndash ldquoI am the stuff that will be made into product X for
customer Yrdquondash Stuff = Material Energy and Information Flows ndash Minimize transport costs (for products and waste)
bull The Vision Circular Economy (~4 minutes)
Tomorrow ldquoI am the block that will be made into product X for customer Yrdquo
bull McKinseycomInsights (June 2013)ndash The ldquoInternet of Thingsrdquo and the future of manufacturing
bull Industrial Revolutions Manufacturing Tech Platformsndash 1 Steam Enginendash 2 Conveyor Beltndash 3 IT and Automation (Phase 1)ndash 4 Internet of ThingsLogistics (Phase 2)
bull ldquoAfter the fourth industrial revolution there will no longer be a difference between information and materials because products will be inextricably linked to ldquotheirrdquo informationrdquo
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Who I ambull Education amp Startups ndash First Quarter Century
ndash 1974-78 MIT Physics Bachelor of Sciencendash 1978-82 Startup Verbex (employee 60 bought by Exxon)ndash 1982-89 Yale Computer Science PhD
bull Specializing in Artificial Intelligence and Cognitive Sciencebull Consultant for Intelligent Tutoring System startups
ndash 1989 University of Rome LaSapienza in Italy visiting scholar
bull Silicon Valley amp Big Businesses ndash Second Quarter Centuryndash 1989-98 Apple Computer
bull Distinguished Engineer Scientist Technologistbull Learning Technologies (eg EOE EW Authoring Tools WorldBoard etc)
ndash 1998-Present IBMbull User Experience Research (1998-99)bull Founding CTO IBM Venture Capital Group (1999-2002)bull Founding Director IBM Service Science Research Group (2002-07)bull Innovation Champion amp Director Global University Programs (Since 2007)bull ISSIP non-profit Service Innovation Professionals Board of Directors (Since 2012)
Todayrsquos Talkbull Vision MMaaRRSS
ndash Modular Manufacturing as a Regional Recirculation Service Systemndash XaaS = Everything as a Service (value co-creation processes)ndash Near zero waste everything is an input to some processndash Doubling size of economy requires not only higher productivity construction
but higher productivity deconstruction
bull Trends Whatrsquos In The Newsndash McKinsey Servitization My Tweets and Summary
bull Innovation Framework To get us therehellip and beyondndash Near Future Platform Technologies and Smart Service Systemsndash Far Future Utility Fogndash More on Silicon Valley IBM Universities and Smarter Planetndash More on Service Science Service Innovation and ISSIPorg
Vision MMaaRRSS
bull Modular Manufacturing as a Regional Recirculation Service Systemndash ldquoI am the stuff that will be made into product X for
customer Yrdquondash Stuff = Material Energy and Information Flows ndash Minimize transport costs (for products and waste)
bull The Vision Circular Economy (~4 minutes)
Tomorrow ldquoI am the block that will be made into product X for customer Yrdquo
bull McKinseycomInsights (June 2013)ndash The ldquoInternet of Thingsrdquo and the future of manufacturing
bull Industrial Revolutions Manufacturing Tech Platformsndash 1 Steam Enginendash 2 Conveyor Beltndash 3 IT and Automation (Phase 1)ndash 4 Internet of ThingsLogistics (Phase 2)
bull ldquoAfter the fourth industrial revolution there will no longer be a difference between information and materials because products will be inextricably linked to ldquotheirrdquo informationrdquo
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Todayrsquos Talkbull Vision MMaaRRSS
ndash Modular Manufacturing as a Regional Recirculation Service Systemndash XaaS = Everything as a Service (value co-creation processes)ndash Near zero waste everything is an input to some processndash Doubling size of economy requires not only higher productivity construction
but higher productivity deconstruction
bull Trends Whatrsquos In The Newsndash McKinsey Servitization My Tweets and Summary
bull Innovation Framework To get us therehellip and beyondndash Near Future Platform Technologies and Smart Service Systemsndash Far Future Utility Fogndash More on Silicon Valley IBM Universities and Smarter Planetndash More on Service Science Service Innovation and ISSIPorg
Vision MMaaRRSS
bull Modular Manufacturing as a Regional Recirculation Service Systemndash ldquoI am the stuff that will be made into product X for
customer Yrdquondash Stuff = Material Energy and Information Flows ndash Minimize transport costs (for products and waste)
bull The Vision Circular Economy (~4 minutes)
Tomorrow ldquoI am the block that will be made into product X for customer Yrdquo
bull McKinseycomInsights (June 2013)ndash The ldquoInternet of Thingsrdquo and the future of manufacturing
bull Industrial Revolutions Manufacturing Tech Platformsndash 1 Steam Enginendash 2 Conveyor Beltndash 3 IT and Automation (Phase 1)ndash 4 Internet of ThingsLogistics (Phase 2)
bull ldquoAfter the fourth industrial revolution there will no longer be a difference between information and materials because products will be inextricably linked to ldquotheirrdquo informationrdquo
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Vision MMaaRRSS
bull Modular Manufacturing as a Regional Recirculation Service Systemndash ldquoI am the stuff that will be made into product X for
customer Yrdquondash Stuff = Material Energy and Information Flows ndash Minimize transport costs (for products and waste)
bull The Vision Circular Economy (~4 minutes)
Tomorrow ldquoI am the block that will be made into product X for customer Yrdquo
bull McKinseycomInsights (June 2013)ndash The ldquoInternet of Thingsrdquo and the future of manufacturing
bull Industrial Revolutions Manufacturing Tech Platformsndash 1 Steam Enginendash 2 Conveyor Beltndash 3 IT and Automation (Phase 1)ndash 4 Internet of ThingsLogistics (Phase 2)
bull ldquoAfter the fourth industrial revolution there will no longer be a difference between information and materials because products will be inextricably linked to ldquotheirrdquo informationrdquo
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Tomorrow ldquoI am the block that will be made into product X for customer Yrdquo
bull McKinseycomInsights (June 2013)ndash The ldquoInternet of Thingsrdquo and the future of manufacturing
bull Industrial Revolutions Manufacturing Tech Platformsndash 1 Steam Enginendash 2 Conveyor Beltndash 3 IT and Automation (Phase 1)ndash 4 Internet of ThingsLogistics (Phase 2)
bull ldquoAfter the fourth industrial revolution there will no longer be a difference between information and materials because products will be inextricably linked to ldquotheirrdquo informationrdquo
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Today Servitization
bull Rolls Royce ldquoPower By The Hourrdquo
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Servitization
bull Start with ay traditional product that is sold to customersbull Make the product part of a smart service system
ndash Instrument it (sensors)ndash Set-up an intelligent operation center to monitor all productsrsquo
performance across their life-cyclesndash Use big data analytics to determine how to improve product
performance efficiency maintenance etcndash Offer customer the ldquoproduct-performance-as-a-servicerdquo with financingndash Customer benefits from cost-savings predictabilityndash Provider benefits margin-improvements predictability
bull The product becomes a platform technology for innovative university startups that teach about it and research it
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
My tweetsbull rethinking categories of manufacturing as service-like ldquoMcKinsey_MGI TheEconomist on manufacturing
httptcongsa19EOrdquo Nov 22 2012 bull auerswald pendulum swinging back now ldquoForbes Manufacturing may be coming back to the US - for the
long term httptco2KcjdrCXrdquo Sep 22 2012 bull Baxter the $22K manufacturing robot looks like a butler httptcombfAKtUn Building robots small amp medium-
size companies mini-computers Sep 19 2012 bull Good read ldquowadhwa Forbes The End of Chinese Manufacturing amp Rebirth of US Industry
httptcovVqD0jFW watch this httptcoSE4uSkB2 Aug 17 2012 bull Automating clothing manufacture httptcoH9oOONIH Jul 21 2012 bull transforming manufacturing product and service innovation with people process and technology cisco
httptcoUYuxB5zz SamMikhailCPE Jul 21 2012 bull RT grapealope By 2020 everything will be personalized in the manufacturing field Sophie Vandebroek
(hopefully in healthcare too) Jul 19 2012 bull ldquoSamMikhailCPE Apple wants US manufacturing but it aint that easy httptco2ftMXejHrdquo deeper analysis
please beyond dorms unions Jul 04 2012 bull RT iftf How Will Employment Change with the Expansion of New Technologiesmdashlike Roboticsmdashin
Manufacturing - httptco24HeSPmV Robots Jul 03 2012 bull RT GreenbizStartup RT Richard_Florida Japanese revolutionized manufacturing by harnessing workers
knowledge now in service httpt Jun 27 2012 bull Manufacturing as local recycling service httptcoRrcLMipv key part of smarter communities
httptcoJmnngFDL Jun 20 2012
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
My Tweets (Continued)bull RT 4byoung Tech manufacturing A disaster waiting to happen httptcoCG3eSR3N Jun 19 2012 bull RT timoreilly 5 of manufacturing jobs went unfilled last year due to lack of skilled applicants
httptcoWNa3Bzol Jun 19 2012bull America makes more today than ever Howampwhat have changed ldquoSamMikhailCPE The Rebirth of American
Manufacturing httptcoqVMoTo64rdquo May 27 2012 bull RT auerswald RT emeka_okafor Making things with a 3D printer changes the rules of manufacturing
httptcottUZLNYO 3dprinting Apr 20 2012 bull ldquoauerswald RT emeka_okafor success of Local Motors the first open source car
httptcoROIoeQ4Drdquo manufacturingrdquo micro-factory Mar 14 2012 bull Fortune 50 original equipment manufacturers access to powerful computer tools provides competitive
advantage httptcoopzhUU0y Mar 11 2012 bull MAKE An Amercan Manufacturing Movement httptcoDjI8nhzr Mar 11 2012bull RT autodesk Story by wadhwa on future of Americarsquos manufacturing sector amp the developments
carlbass sees in defining new jobs http Mar 08 2012 bull auerswald between 1995 and 2002 US lost 2M manufacturing jobs during same period China lost 15M
Weiner was right The Coming Peosperity Mar 06 2012 bull Re-industrialize the US Yes and here is how - manufacturing as a local recycling service
httptcocIwA2hv7 Mar 05 2012 bull RT HarvardBiz Manufacturing is being transformed - Its Time to Bring Manufacturing Back to the US
httptcooZOYumXT local recycling Feb 28 2012
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
My Tweets (Continued)bull RT KurzweilAINews Redesigning people how medtech could expand beyond the injured The exoskeleton
manufactured by Ekso Bionics in Feb 28 2012 bull livingarchitect manufacturing jobs 8 2010 to 7 2020 Professional services health ed predicted to grow the fastest
httptcoY9h3UHjs Feb 08 2012 bull went1955 Historically manufacturing jobs seen as one of few sources of well-paying jobs for less-educated workers
httptcoKEFmHXZ3 Feb 05 2012bull RT went1955 Do Manufacturers Need Special Treatment ndash Economist Christina Romer in New York Times ndash
httptcogUUkYGcJ Feb 05 2012bull RT rossdawson RT DanyDeGrave Crowdsourced Capital and On-Demand Digital Fabrication 3D manufacturing
crowdsourcing httptco04 Feb 04 2012 bull auerswald wadhwa old-style manufacturing jobs going (off-shore to China) going (off-people to automation) gone
(3D printable automation) Feb 01 2012 bull RT auerswald RT wadhwa Over the next few years we are going to see dramatic changes in manufacturing
design Even BYO cars http Feb 01 2012 bull RT daviding The structural shift from manufacturing economy to service economy can be denied or encouraged by
so httptcoHlhkXf Feb 01 2012bull RT ShaanHurley Watch carlbass and wadhwa discuss education innovation and future of manufacturing
whichwaynext httptco2NbgiIKL Jan 30 2012 bull Future supply chains modular manufacturing with most parts coming from local recycling amp a few high-tech import
parts httptcoXfuwWbH4 Jan 26 2012 bull Long and slow - but worth watching - return to local manufacturing as a service with mini-mills disruptive innovation
httptcodXlfQYRS Jan 26 2012
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
My Tweets (continued)bull RT justinwolfers Why will Obama single out an economy built on American manufacturing in the SOTU Whats
wrong with those of us wi Jan 24 2012 bull RT KurzweilAINews Microreactors enable safer more efficient manufacturing Manufacturing products and drugs
will be safer and mor Jan 23 2012 bull timoreilly johnmaeda techreview ydeologi US makes 194 worlds manufactured goodsmdashsecond to Chinas
198 httpstcoUk2isnTj Jan 23 2012 bull RT timoreilly RT johnmaeda On the relation between manufacturing amp innovation httptcoT5rnzIPv via
techreview ydeologi Jan 23 2012 bull RT KurzweilAINews Raspberry Pi starts manufacturing an ARM GNULinux box for $25 Raspberry Pi a $25
computer has gone into prod Jan 16 2012 bull RT masscustom Interesting Difficulties of established 3dprinting manufacturers to mimik disruptive user
innovation MakerBot http Jan 15 2012 bull RT auerswald RT trueventures How AI and robotics will change manufacturing httptcoHHOqT4Fs from
wadhwa and VentureBeat Jan 14 2012 bull Smart cities rethink mobility httptco807F5KAY MIT Chins vision local manufacturing of body in wheel motor
battery grid Jan 08 2012 bull RT Richard_Florida US total compensation for manufacturing workers now 14th (BLS) abt same as Ireland Italy -
erikbryn - httptco Dec 30 2011 bull RT erikbryn My MIT colleague Rod Brooks discusses how America can use robots to compete with China in
manufacturing httptcoJRjx0 Dec 23 2011 bull ireneclng good job And service systems are evolving Future services include manufacturing future of
manufacturing embedded in services Dec 18 2011
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
My Tweets (continued)bull The loss of manufacturing jobs often cited as a marker of Americarsquos decline
Dr Atala printed a kidney on stage httptcoTQQdqM65 Dec 03 2011 bull RT KurzweilAINews Disruptions the 3-D printing free-for-all A 3-D printer
at home will not only change the nature of manufacturi Nov 15 2011 bull Building Materials Reuse deconstruction curriculum for community colleges
manufacturing as a local recycling service httptco1lBuutm Jul 22 2011 RT KurzweilAINews Manufacturers turn to 3-D printing This May General Electric announced it would ldquointensify focusrdquo on additive Jul 22 2011
bull Manufacturing as a Local Recycling Service Janet Unruh has the right idea in Recycle Everything See httpwww httpbitlynxg0qw Jul 09 2011
bull Manufacturing as a Printing Service Z Corp Burlington MA from National Geographic on 3D printing of tools See httpbitlymYyU5m Jul 09 2011
bull Economist Debate Manufacturing Can a national economy thrive without a large manufacturing sector See the res httpbitlyqfZ0iS Jul 09 2011
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
My Tweets Summarybull Renaissance of Regional Economic Development (RED)bull The Observatory of Economic Complexity
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Innovation Frameworkbull Z2B = Zero to a Billion in Revenue in a under a Decade
ndash University startups (eg Google Facebook etc)ndash Challenge Find a ldquoMoorersquos Law for Service System Scalingrdquo
bull Service Science Fundamentalsndash Service is the application of knowledge for mutual benefit of entities
(value co-creation processes)ndash Service innovations scale the benefits of new knowledge globally
rapidly and profitablyndash Smart service systems include the customer provider and other
entities as sources of capabilities resources demand constraints rights responsibilities in value co-creation processes
ndash Technology and organizational platforms support rapid scaling processes (smart phones franchises etc)
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Innovation Framework StructureUniversities amp Startups
Smart Service Systems
Technology Platforms
Integrators amp API Ecology
Customers
MIT Stanford Berkeley SJSU Purdue UUtah UArizona Tucson LinneausU (Sweden) Aalto (Finland) and major teaching research and startup universities in many nations globally amp their startups
Smart Phone Devices Appliances Furniture
iPhone Android
Apple Google Microsoft Samsung IKEA
Individuals Personal and Employee PSS amp DSS
Smart Vehicles Grid Roads Stores Homes Campuses
Driverless Car Google Toyota Audi Ford Deere IKEA Starbucks Tata
Individuals Personal amp Employee PSS amp DSS
Smart Schools Hospitals Businesses
Watson CRM ERP HCM SCM PRM EC2
IBM HP Cisco SAP Amazon Salesforce
Institutions Enterprise PSS amp DSS
Smart Cities Regions States Nations Planet
Smarter City Intelligent Operation Center
IBM HP Cisco Siemens Accenture
Institutions Enterprise PSS amp DSS
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Innovation Framework FundersSource Motivation Mechanisms
Government Competitiveness Close knowledge gaps
Research and SBIR grants IRBrsquos and Offsets
Venture Capital ROI Equity Investments Exits (Go public acquisitions)
Crowd-funding amp Prospective Customer-funding
Outcomes Kickstartercom X-Prize Challenges Kagglecom Netflix
Industry Funding New Offerings Platform amp Ecosystem Development
IP Agreements amp Open Innovation Grants
Foundations Social Benefits Grants
RED High SkillHigh Pay Jobs Tax incentives Property discounts
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Innovation Framework PlayersRole Supplies Benefits
University Faculty Course contentcoaching Course improvements
University Students Learning labor Becomes more T-shaped
Industry Mentors Real-world challenges Talent pipeline
Professional Association Mentorship templates Members development
University Startups Offering for customers Potential customers
Platform Provider Potential to scale New users
Ecosystem amp SI Provider Potential to scale New offerings
Customer Demand Outcomes
Funder Investment (See previous funder slide)
Service Science Faculty Orchestration amp Expertise Close knowledge gaps
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
And Beyondhellip Utility Fogbull Ultimate vision of
material and energy flows inseparable with information flows
bull Universal Building Blockndash Utility Fog
Manufactured Thingsndash Cells
Living Things
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Referencesbull The Circular Economy (Video) ndash Ellen MacArthur Foundationhttp
wwwyoutubecomwatchv=zCRKvDyyHmIbull The Internet of Things and the future of manufacturing (Interview) ndash
McKinsey httpwwwmckinseycomInsightsBusiness_TechnologyThe_Internet_of_Things_and_the_future_of_manufacturingcid=other-eml-alt-mip-mck-oth-1306
bull Changing the Dominant Logic httpblogegonlcomm=200902bull Rolls Royce httpwwweconomistcomnode18073351bull The Observatory of Economic Complexity httpatlasmediamitedubull Utility Fog httpenwikipediaorgwikiUtility_fogbull Utility Fog The Stuff That Dreams Are Made Of
httpwwwkurzweilainetutility-fog-the-stuff-that-dreams-are-made-of
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Students For Smarter PlanetrdquoI have MET the future and its studentsrdquo
Jim SpohrerIBM UP Worldwide
PICMET 2013 San Jose CAAugust 1st 2013
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
Nano-Bio-Info-Cogno
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Todayrsquos Talk S4SP
bull Some statistics and brief discipline historiesbull Some quotesbull Some strategy
ndash Sciences and Applied Arts IBM UP Strategybull Some possible futures
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Some Short HistoriesEngineering Management Discipline
(service-scienceinfoarchives3138)
bull 1950s amp 1960s (Demand and Origins Al Rubenstein et al)ndash World Events Engineers promoted into management amp executive ranksndash IEEE Transactions of Engineering Management
bull 1970s amp 1980s (Growth in many places NSF Erik Block amp Richie Henrick et al)ndash World Events Oil crisis and competitiveness concernsndash NSF adds engineering emphasis and computer sciencendash Industrial Engineering (IE) and Management Science (OR) degree programsndash World Events Japanrsquos success and competitiveness concernsndash NSF Meeting Textbooks Growth in Degree programs and courses
bull 1990s to present (Growth Dundar Kocaoglu Tarek Kahlil et al)ndash World Events Internet growth and business school minorndash PICMET IAMOT IRI and others ( IEEE IIE etc)ndash Challenges going forward
bull Academic Silos Engineering (accreditation) and Management (minor)bull Hiring graduates into industry and industry participation in academic communities
ndash Opportunities going forwardbull Strong interest in Asia
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Information amp Computer Science
bull ldquoThe single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency but instead from IBMrdquo
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Data Science
bull ldquoData science incorporates varying elements and builds on techniques and theories from many fieldshellip with the goal of extracting meaning from data and creating data productsrdquo
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
By 2020 35 Zettabytes per year
bull Whatrsquos big today will look small in a decadeGoogle processes gt 24 Petabytes of data in a single day
Facebook processes 10 Terabytes of data every day
The Hadron Collider at CERN generates 40 Terabytes of data sec
For every session NY Stock Exchange captures 1 Terabyte of trade information
Twitter processes 7 Terabytes of data every day250000000 tweets
2 Billion Internet users in 2011By 2013 annual internet traffic will reach 667 Exabytes
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Urban Science
bull Urban science is an interdisciplinary field that studies diverse urban issues and problems
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Service Science
bull The transdisciplinary study of service the application of knowledge for mutual benefits (value co-creation phenomena) in an ecology of interacting many-to-many nested networked viable service system entities
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Silicon Valley Past Present and Future
Steve Blankwwwsteveblankcom
Twitter sgblank
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
The Popular View of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation Networks
FruitOrchards
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
FruitOrchards
FruitOrchards
Steve Jobs
MooreNoyce
Marc Andreessen
Hewlett amp Packard
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
The Real Story of Silicon Valley History
1910 1960 1970 1980 20001990
Innovation NetworksMicrowaves
Defense
PersonalComputers
IntegratedCircuits
Internet
1930 1940 19501920
TestEquipment
VacuumTubes
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepreneurship
EntrepreneursMilitaryFinance
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities
Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurship
Crisis ProfitMotivation
CooperativeCulture
EntrepreneurialOutward-FacingTech Universities Risk Capital
247 UtilitiesPredictableEconomic System
Infrastructure StableLegal System
TechnicalLabsUniversities
Steve Blank 23 Sept 2008
Free flow ofPeopleInformation
EntrepreneursVentureFinance
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Some Quotes
bull The best way to predict the future is to inspire the next generation of students to build it better
bull The future is already here at universities it is just not well distributed
bull The core values of universities are learning discovery and engagement
bull All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Some Strategy
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Some more strategyhellipIBM Platforms for Entrepreneurs
bull Smarter Cities Intelligent Operations Center Platformbull IBM helping university startups to scale up (growth)04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)36
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
37
Whatrsquos UP at IBM
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
38
Those in-the-know say ldquoIBM is helping to build a Smarter Planethelliprdquo
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
39
Smarter Planet = Smarter Systems
INSTRUMENTED We now have the ability to
measure sense and see the exact condition of practically everything
INTERCONNECTED People systems and objects
can communicate and interact with each other in
entirely new ways
INTELLIGENT We can respond to changes
quickly and accurately and get better results
by predicting and optimizing for future events
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
40
City challenges
Ryan ChinSmart Cities
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
41
Smart Startup Streetline
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
42
Smart Neonatal ICU
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
43
Land-population-energy-carbon
Carlo RattiSenseable Cities
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
44
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
45
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
46
Four commandments for cities of the future Eduardo Paes at TED2012
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
47
SC IOC as a Platform for Innovation
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
48
48
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 amp 21 2012 Apply by May 25th
apply now at wwwibmcomisvstartupsmartcamp
Exclusive Networking andMentoring event
North America SmartCamp lead Eric Apse eapseusibmcomUniversity Programs lead Dawn Tew dawn2usibmcom
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
49
What are the trends
Digital ImmigrantBorn 1988
Graduated College 2012
Digital NativeBorn 2012
Enters College 2030
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
50
Transportation Self-driving cars
Steve MahanTest ldquoDriverrdquo
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
51
Water Circular Economy
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
52
Manufacturing Circular Economy
Ryan ChinUrban Mobility
Baxter Building the Future
Maker-Bot Replicator 2
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
53
Energy Artificial Leaf
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
54
Technology Cognitive Computing
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
5555
Example Leading Through Connections withhellipUniversities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson with a focus on extensive common sense knowledge
Focused on large-scale information extraction parsing and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watsonrsquos optimization
Worked on information retrieval and text search technologies
httpw3ibmcomnewsw3newstop_stories201102chq_watson_wrapuphtml
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
56
Buildings Circular EconomyChina Broad Group30 Stories in 15 Days
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
57
Retail amp Hospitality Social Media
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
58
Finance Crowd Funding
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
59
Health Robotics amp 3D Printing
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
60
Education Challenge-Based Sport
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
61
Government Parameterized Meta-Rules
bull Innovativeness
bull Equity
ndash Improveweakestlink
bull Sustainability
bull Resiliency
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
62
Competitive Parity ndash Achievedbull The NFL touts paritymdashthe idea
that any team can win on any given Sunday But this year parity has truly run wild
bull Through six weeks 11 of the NFLs 32 teams are 3-3
bull The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulationhellip
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
What is a T-shaped Student
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
63
Many disciplinesMany sectors
Many regionscultures(understanding amp communications)
Deep in one sector
Deep in one regionculture
Deep in one discipline
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Silicon Valley How many placeshellip
bull Help win a war Termanbull Help launch new industries Shockleybull Help launch many sub-industries RAMACbull Help improve improvement Lean Startups
ndash Steve Blank Why You Must Test Your Hypothesesbull httpwwwyoutubecomwatchv=_w-NUOjwMto
bull Boast so many great universitiesndash Stanford Berkeley UCSC UCSF SJSU etc
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
IBM How many companieshellip
bull 1 Make it to 100ndash IBM Centennial Film 100 X 100 - A century of achievements that have changed the world
bull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 2 Achieve 1 Patents gt 20 yrs in a rowndash Twenty Years
bull httpwww-03ibmcompressusenpressrelease40070wss
ndash Boy And His Atombull httpwwwyoutubecomwatchv=39jtNUGgmd4
bull 3 Make computers smarterndash Watson Science Behind An Answer
bull httpwwwyoutubecomwatchv=DywO4zksfXw
ndash 5 in 5 New Capabilitiesbull httpwwwyoutubecomwatchv=YwfJVwknvRo
bull 4Make ~100 acquisitions of big companies in a decadendash Partnerworld
bull httpwwwyoutubecomwatchv=Iivc-7dLLhw
bull 5 Help make a Smarter Planetndash Nation by nation state by state city by city
bull httpwwwyoutubecomwatchv=2BadLt6XkyAbull httpwwwyoutubecomwatchv=vuBBGYFonXM
ndash Internet of Thingbull httpwwwyoutubecomwatchv=sfEbMV295Kk
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
The Future My ldquoMentorsrdquo
bull The future is already here at universities it is just not yet well distributedndash With apologies to Gibson
bull The best way to predict the future is to inspired the next generation of students to build it betterndash With apologies to Kay
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
67
2030 and Beyondhellip Government Health Education Finance etc
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
68
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Questions
bull What is ISSIP
bull What is a service platform
bull What is service science
bull What is a T-shaped professional
bull How is this related to your work at IBM with universities
bull What are the important future trends you see
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
What is ISSIP
bull Pronounced I-ZIPbull International Society
of Service Innovation Professionals
bull SIG Education amp Researchndash T-shapesndash Service Science
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
70
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
What is a service platform
bull Access Places amp Entitiesndash Scale benefitsndash Of new knowledgendash Globally amp rapidly
bull Smart Phones amp Watsonbull Smarter City IOCbull Franchises
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
71
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Service Science
bull Emerging Disciplinendash Service Science
Management and Engineering (SSME)
bull Servicendash Not sector (ECON)ndash Not capability (CS)
bull Value Co-Creationbull Service System Entities04112023
copy IBM 2013 IBM University Programs worldwide accelerating regional
development (IBM UPward)72
IBM SSME Centennial Icon of Progress
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
How do universities fit in
bull Best way to predict the future is to inspire the next generation to build it better
bull The future is already here at universities it is just not well distributed
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
73
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Growth
74
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
75
Nesting
Matryoska dollsOrigin Japanese
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
76
I am nested in at least 10 systemsLevel AKA ~No People ~No Entities Example
0 Individual Person 1 10000000000 Jim
1 Family Household 10 1000000000 Spohrerrsquos
2Neighborhood Street 100 100000000 Kensington
3 Community Block 1000 10000000 Bird Land
4 Urban-Zone District 10000 1000000 SC Unified
5 Urban-Center City 1000000 100000 Santa Clara
6Metro-Region County 1000000 10000 SC County
7 State Province 10000000 1000 CA
8 Nation Country 100000000 100 USA
9 Continent Union 1000000000 10 NAFTA
10 Planet World 10000000000 1 UN
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
77
Time
ECOLOGY
~14BBig Bang
(NaturalWorld)
~10KCities
(Human-MadeWorld)
sun (energy)
writing(symbols and scribes
stored memoryand knowledge)
earth(molecules amp
stored energy)
written laws(governance andstored control)
bacteria(single-cell life)
sponges(multi-cell life)
money(governed
transportable valuestored value
ldquoeconomic energyrdquo)
universities(knowledge workers)
clams (neurons)trilobites (brains)
printing press (books)steam engine (work)200M
bees (socialdivision-of-labor)
60
transistor(routine
cognitive work)
Evolution of Natural Systems amp Service Systems
Unraveling the mystery of evolving hierarchical-complexity in new populationshellipTo discover the worldrsquos architectures and mechanisms for computing non-zero-sum
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
78
~100 years of US job transformations
Source US Bureau of Economic Analysis McKinsey Global Institute Analysis
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
79
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBMrsquos growth ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 1045BNet Income - $ 176BEPS - $ 1525 (10 yrs of
EPS ddigit growth)Net Cash - $182B
24 of IBMs revenue in Growth Market countries growing at 7 ( cc) in 2012
Number 1 in patent generation for 20 consecutive years 6478 US patents awarded in 2012
More than 40 of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the Presidentrsquos National Medal of Technology amp Innovation ndash latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business amp Innovation in 2011
New Era in IBMrsquos Leadership
IBM Growth Initiatives
IBM has ~425000 employees worldwide
Context IBM 101
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
80
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular
P
enet
ratio
n
YEARS
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
81
bulliPhoneiPad app developerbullwireless marketing directorbullmicrofinance infrastructure designerbull3D content developer for movies TVbullsocial network managerbulldeploying technology into the cloud bullorganic solar cell developmentbulldigital image management
Many top in-demand jobs in 2011 did not exist in 2005
81
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
82 82
US Department of Labor estimates that todayrsquos learner will have 10-14 jobshellip
by the age of 38
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
83
Estimates are 85 of the jobs todayrsquos learners will be doing havenrsquot been invented yet
theyll be using technologies that dont exist to solve problems we dont yet know are problems83
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
84
Five historical cycles hellip
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
85
University Four Missionsbull Knowledge
ndash 1 Transfer (Teaching) ndash 2 Creation (Research)ndash 3 Application (Benefits)
bull CommerceEntrepreneurshipbull GovernancePolicymaking
ndash 4 Re-Integration (Challenge)bull Innovativeness Equitybull Sustainability Resilience
bull Nested Networked Holistic Service Systemsndash Flowsndash Developmentndash Governance
Nation
StateProvince
CityMetro
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Universities Matter 1
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
86
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 07489x + 03534Rsup2 = 0719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
g
loba
l G
DP
top 500 universities
Nationrsquos WW GDP and Top 500 Universities (2009 Data)
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Universities Matter 2
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
87
hellipBut it can be costly American student loan debt is over $900M
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Universities Matter 3
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
88
ldquoWhen we combined the impact of Harvardrsquos direct spending on payroll purchasing and construction ndash the indirect impact of University spending ndash and the direct and indirect impact of off-campus spending by Harvard students ndash we can estimate that Harvard directly and indirectly accounted for nearly $48 billion in economic activity in the Boston area in fiscal year 2008 and more than 44000 jobsrdquo
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Universities Matter 4
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
89
What is a U-BEE A local job creatorsustainerInnovating ldquowhole servicerdquo in all regions worldwide
httpwwwservice-scienceinfoarchives1056
Nation
StateProvince
CityRegion
UniversityCollege
K-12
Cultural ampConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob CreatorSustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
ldquoThe future is already here (at universities)it is just not evenlydistributedrdquo
ldquoThe best way topredict the futureis to (inspire the nextgeneration of studentsto) build it betterrdquo
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
On Campus IBMers
04112023copy IBM 2013 IBM University Programs
worldwide accelerating regional development (IBM UPward)
9090
Up-SkillCycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition New IBM BU (Growing)
= High-Productivity Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skillshelp create Smarter Planetoriented new venturesRefresh skills
= Graduates withSmarter Planet skills
IBM
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
91
Measuring Quality-of-LifeA Systems that focus on flow of things that humans need (~15)
1 Transportation amp supply chain2 Water amp waste recyclingClimate amp Environment3 Food amp products manufacturing4 Energy amp electricity gridClean Tech5 Information and Communication Technologies (ICT access)
B Systems that focus on human activity and development (~70)6 Buildings amp construction (smart spaces) (5)7 Retail amp hospitalityMedia amp entertainmentTourism amp sports (23)8 Banking amp financeBusiness amp consulting (wealthy) (21)9 Healthcare amp family life (healthy) (10)10 Education amp work lifeProfessions amp entrepreneurship (wise) (9)
C Systems that focus on human governance - security and opportunity (~15)11 Cities amp security for families and professionals (property tax)12 Statesregions amp commercial development opportunitiesinvestments (sales tax)13 NationsNGOs amp citizens rightsrulesincentivespolicieslaws (income tax)
0190274211
761
110
51727
102
24241
22024
7103
522
331000
122
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
= US Labor in 2009
ldquo61 Service Design 2010 (Japan) 75 Service Marketing 2010 (Portugal)78 Service-Oriented Computing 2010 (US)rdquo
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Data Science +Urban Science + Service Science =Smarter Planet
Jim SpohrerDirector IBM University Programs
June 17 2013
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Sciences amp Applied Arts
bull All sciences study systemsndash Physics Chemistry Biology Information and
Computer Science Service Science etcbull All applied arts change systems
ndash Management Engineering Design Arts Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
942013 ISSIP andor its affiliates All rights reserved
ISSIP Introduction to California Center for Service Science
Yassi MoghddamExecutive Director ISSIP
yassiISSIPorgtwitter yassi_moghddam
(408) 318-0332wwwissiporg
September 13 2013
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Whohellip
Charlie BessBOD Member Vice President ISSIP HP Fellow and VP
Ammar RayesPresident ISSIP Distinguished Engineer Cisco Services
Jim SpohrerBOD Member Secretary Treasure ISSIP Director Global University Programs IBM
Yassi MoghaddamExecutive Director ISSIPFormerly Bell Labs ATampT Lucent Wells Fargo amp several startups
Ana PinczukBOD Member ISSIPSVP Transformation Cisco Services
Haluk DemirkanBOD Member ISSIPProfessor University of Washington
Ralp BadinelliBOD Member ISSIPProfessor Virginia Tech
Founded July 2012
Jeff WelserVice President Elect ISSIPDirector Services Research IBM
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Why
bull Our world is becoming more interconnected and complex
bull Yet most organizations operate is silos
bull Most professional organizations do a great job of focusing on one discipline function or industry sector
ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech biz social etc)
BREADTH
DE
PT
H
T-Shape professionals can innovate across traditional boundaries
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
bull Professional Development
bull Educationbull Researchbull Practicesbull Policy Making
ldquoTo promote service innovations for our interconnected worldrdquo
Through Special Interestgroups
Committees ChaptersStudent
s Mentors
hip
Our Mission
Ambassadors
- Individual Members gt 360- Institutional members 3 and
growing- Service Systems ICT Education
Healthcare Transportation Financials Energy Government
- Universities 55+- Countries 37+
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
ISSIP Special Interest Groupsbull Existing SIGs
ndash Cloud Mobility ndash Education amp Researchndash Energy and Powerndash Service Futuresndash Software Defined Networksndash User Experience
bull Other topics must relate to smart serviceshellip Big Data amp Analytics IoT Globalization Innovation Tools amp Methods and morehellip
bull SIGs are proposed by members and approved by the Board of Directors
98
Outcomes
bullWhite papers journal articlesbullInfluencing StandardsbullWorkshops bullCo-sponsoring or presenting at conferences bullSurveysbullResearch best practices for smart service systems
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
ISSIP Ambassadors
bull More than 15 Ambassadors and growinghellip
bull Link ISSIP to other professional associations research centers conferences etc
bull Help ISSIP co-sponsor activities in other conferences
more httpwwwissiporglearningcentervaluenetwork
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Academia-Industry-ISSIP Students Mentorship
bull Goal Co-create a superior mentorship expience between ISSIP members including college students academics industry professionals policy makers and members of other professional societies
bull Focus projects that address real business and societal challenges
bull Platform pipeline of smart service projects of mutual interest to
bull Students that make them more competitive for smart service jobs
bull Academicians for smart services case development and research
bull For industry partners to test a vetted pool of talent for hiring
bull Participating Universities so far Hult SF SJSU
bull Participating Companies so far IBM Cisco HP
bull Sample outcomes httpwwwissiporgISSIP-student-mentorship-pilot-may to august-2013
Regions 20 San Jose State University IBM Cisco HP and
ISSIP now designing new templates for
regional development
through service innovation
Mentorship JobInternship
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Professional Developmentbull ISSIP Certification Badges and
Sealsndash Certification Committee Chair Professor
Haluk Demirkan University of Washington ndash Committee Goals Lead and define criteria
for ISSIP certifications and badges for services solutions systems courses and workshops
ndash In the short termbull ldquoISSIP Reviewedrdquo already granted through
Hult International School of Businessndash Courses workshops books etc
ndash In the long termbull Develop BOKbull Develop testing certification and auditing
criteria bull Offer professional certifications
bull Professional Book Series ndash BEP Co-editors Dr Jim Spohrer Dr Haluk Demirkan
bull Developing T-shape assessment instruments - Professor Lou Freund SJSU
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Letrsquos work togetherhellip
1Register at issiporg httpwwwissiporgjoin-the-community
2 Inquire about becoming an institutional member of ISSIP execdirissiporg
3 Join or start a SIG wwwissiporgcommunityspecial-interest-groups
4Become an ISSIP Ambassador httpwwwissiporgcommunityambassadors
5 Join a Committee httpwwwissiporgcommunitycommittees
6Send ideas to execdirissiporg102
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
1032013 ISSIP andor its affiliates All rights reserved
Thank youYassi Moghddam
Executive Director ISSIPyassiissiporg
twitter yassi_moghddam(408) 318-0332wwwissiporg
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
ISSIP Chapters
bull Geographic chapters are proposed by members and approved by the Board of Directors
bull First Chapter ISSIP Germany
bull Chapters for Switzerland Japan UK Italy Jordan Australia and others are planned
104
ISSIP Germany
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
Committeesbull Conferences Committee
ndash Oversee ISSIP Conference activities
bull Elections Committeendash Administers ISSIP Elections
bull Nominating Committeendash Administers ISSIP
nominations for various elected positions
bull Operations Committeendash Manages the tactical
operations of ISSIPbull Publications
Committeendash Set guidelines for and
manage ISSIP publications
bull Certification Committeendash Leads and define criteria for
ISSIP certifications and badges for services solutions systems courses and workshops develop BOK develop testing and auditing criteria
bull Mentorship Committeendash Oversee ISSIP-industry-
academia Student Mentorship Program
bull New Members Committeendash Increase quantity of both
Dues Paying members and Individual members
- The Future of Manufacturing A Service Science Perspective
- Welcome to the new age of platform technologies and smart serv
- Who I am
- Todayrsquos Talk
- Vision MMaaRRSS
- Tomorrow ldquoI am the block that will be made into product X for
- Today Servitization
- Servitization
- My tweets
- My Tweets (Continued)
- My Tweets (Continued) (2)
- My Tweets (continued)
- My Tweets (continued) (2)
- My Tweets Summary
- Innovation Framework
- Innovation Framework Structure
- Innovation Framework Funders
- Innovation Framework Players
- And Beyondhellip Utility Fog
- References
- Students For Smarter Planet rdquoI have MET the future and its st
- Todayrsquos Talk S4SP
- Some Short Histories Engineering Management Discipline (servic
- Information amp Computer Science
- Data Science
- By 2020 35 Zettabytes per year
- Urban Science
- Service Science
- Silicon Valley Past Present and Future
- The Popular View of Silicon Valley History
- The Real Story of Silicon Valley History
- Terman and the Cold War Silicon Valleyrsquos 1st Engine of Entrepr
- Venture Capital Silicon Valleyrsquos 2nd Engine of Entrepreneurshi
- Some Quotes
- Some Strategy
- Some more strategyhellip IBM Platforms for Entrepreneurs
- Whatrsquos UP at IBM
- Those in-the-know say ldquoIBM is helping to build a Smarter Plane
- Smarter Planet = Smarter Systems
- City challenges
- Smart Startup Streetline
- Smart Neonatal ICU
- Land-population-energy-carbon
- Slide 44
- Slide 45
- Four commandments for cities of the future Eduardo Paes at TED
- SC IOC as a Platform for Innovation
- Slide 48
- What are the trends
- Transportation Self-driving cars
- Water Circular Economy
- Manufacturing Circular Economy
- Energy Artificial Leaf
- Technology Cognitive Computing
- Slide 55
- Buildings Circular Economy
- Retail amp Hospitality Social Media
- Finance Crowd Funding
- Health Robotics amp 3D Printing
- Education Challenge-Based Sport
- Government Parameterized Meta-Rules
- Competitive Parity ndash Achieved
- What is a T-shaped Student
- Silicon Valley How many placeshellip
- IBM How many companieshellip
- The Future My ldquoMentorsrdquo
- 2030 and Beyondhellip Government Health Education Finance etc
- Slide 68
- Questions
- What is ISSIP
- What is a service platform
- Service Science (2)
- How do universities fit in
- Growth
- Nesting
- I am nested in at least 10 systems
- Time
- ~100 years of US job transformations
- Context IBM 101
- Technological Acceleration
- Many top in-demand jobs in 2011 did not exist in 2005
- Slide 82
- Slide 83
- Five historical cycles hellip
- University Four Missions
- Universities Matter 1
- Universities Matter 2
- Universities Matter 3
- Universities Matter 4
- On Campus IBMers
- Measuring Quality-of-Life
- Data Science + Urban Science + Service Science = Smarter Plane
- Sciences amp Applied Arts
- ISSIP Introduction to California Center for Service Science
- Whohellip
- Why
- Our Mission
- ISSIP Special Interest Groups
- ISSIP Ambassadors
- Academia-Industry-ISSIP Students Mentorship
- Professional Development
- Letrsquos work togetherhellip
- Slide 103
- ISSIP Chapters
- Committees
-
