M-Loy9

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M-Loy9 Colin Spurway and Ros Marie BBC Media Action

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M-Loy9. Colin Spurway and Ros Marie. BBC Media Action. M-Loy9. - 30 Respondents 16 episodes, parallel with the TV weekly show 4 Segments: Dial 1: Short Audio Drama Dial 2: Fact of the Week Dial 3: Susu Lala (Q and A) Dial 4: Voice message Total: Six to seven minutes. M-Loy9. - PowerPoint PPT Presentation

Transcript of M-Loy9

Page 1: M-Loy9

M-Loy9

Colin Spurway and Ros Marie

BBC Media Action

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- 30 Respondents- 16 episodes, parallel with the TV weekly show- 4 Segments: Dial 1: Short Audio Drama Dial 2: Fact of the Week Dial 3: Susu Lala (Q and A) Dial 4: Voice message

Total: Six to seven minutes

M-Loy9

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M-Loy9Findings: M-loy9 was seen as:

o Encouraging cooperation,o Improving confidence,o Providing important information,o For some participants it also reduced feelings of stress or

isolation.

“Last month there was a meeting in my village with over 20 participants including villagers, NGO representatives, village chief and youth. I expressed my opinion about the [problem of] clean water and diarrhoea in my village, and then I dialled the m-Loy9 short code 9000 and we listened altogether about this problem.”

Farmer, Female, 18, Kompong Chhnang

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Verboice

• Easy to learn how to use• Users are familiar Short Code “9000”

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Contacts:

Colin [email protected]

Ros [email protected]

mailto:[email protected]
mailto:[email protected]

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