M iddle east 360 final copy
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Transcript of M iddle east 360 final copy
Industry news& trends
Careeropportunities
New product information
Latest techupdates
LinkedIn Audience 360 Member Study, Middle East 2013
*LinkedIn Internal Data
L I N K E D I N ’ S
A U D I E N C E
HAVE RECEIVED A UNIVERSITY DEGREE OR HIGHERHOLD MANAGER POSITIONS ORABOVE
2 5IN
YOUNG
64%ARE AGED
BETWEEN
25-44
EDUCATED73%
Companies most represented by Members in the Middle East*
LinkedIn’s users in the Middle East
Most sought after content types by LinkedInusers in the Middle East
Gadget Ownership
Platform Engagement
Business Travellers
Prefer to be leaders rather than followers
Are sociallyresponsible
Think it is important to have an international perspective
own a smartphone
say LinkedIn helpsthem build
relationships and drive new
business leads
1in4 LinkedIn users in the Middle East use the platform to
make more informedbusiness decisions
see LinkedIn as a credible source of information
81%own a tablet59%
of members in theMiddle East accessLinkedIn via a mobile device*
36%
1in5 have made at least 8 internationaltrips for business in the past 12 months
More than 1in4 have spent over 15nights in a hotel for business purposes
More than 1in3 travel business/first class when travelling for business
75% 92% 72%