m-Commerce: de toekomst van e-Commerce
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Transcript of m-Commerce: de toekomst van e-Commerce
The future is
mobile
Boudewijn Verkerk
@sixpack_apps
Agenda
• Intro Sixpack • m-Commerce stats • m-Commerce framework • Case: DayDealers • Q&A
Mobile app development
•100% Focus
•Speed
•Quality
•Ambition
Intro Sixpack
• Founded in 2009
• 18 professionals, growing fast
• High expertise level, innovative and passionate
• Experience: 40+ apps
• Unique m-Commerce app solution
• Sixpack Music Top 100 App > 3.000.000 downloads
About Sixpack
• Quality through 100% focus and experience
• Speed by standardization and re-usage
• Success through partnerships and ambition
Why us?
Customers
•Personal •Always on •Always available •Location aware •Impulsive •Social •Easy •Fun
Mobile is unique
‘There’s an app for that!’
App2Shop m-Commerce Framework
• Fully in-house developed m-Commerce framework
• Native iOS app (iPhone + iPad)
• Native Android app
• HTML5 web app (in development)
• Deep integration with your backend
• Proven technology
• Custom modular extensions
App2Shop Features
• Live catalogue; categories, products
• Instant search
• Account integration
• Shopping cart, address book integration
• PayPal integration (secure, in-app API)
• Push messages
• Social Media Sharing
• GPS store locator
• More… (Contact, Info, Conditions)
Business Models
• Project based: buy and own (fixed price or T&M)
• SAAS: setup fee + monthly payment
• Performance based (selected webshops)
integration with Zanox/M4N + Tradedoubler platform
Case: DayDealers
• Daily offers website
• iPhone app with push notification
• Checkout, PayPal payment
• Performance based
integration with Zanox/M4N tracking system
Case: DayDealers
• 1,5 maand live, honderden downloads
• Veel hogere conversie (loyaliteit, push)
• Goede waardering
• Bestaande én nieuwe klanten
• Multi-channel, versterking website
• Learnings/next steps:
• Marketing, marketing, marketing!
• Betaal mogelijkheden
• Platformen
• Internationale uitrol
• …
• www.sixpackapps.nl
• www.app2shop.com
• @sixpack_apps
• Stand sm04 WWVD
• http://www.youtube.com/watch?feature=player_detailpage&v=CjUcq_E4I-s
Q&A