YOUR LOYALTY PROGRAM

"THOSE WHO UNDERSTAND WHAT THEIR CUSTOMERS WANT AND PROVIDE IT WILL REAP THE REWARDS"Hubert Freidl

THE ECONOMYIS CHANGING

What marketing tools do you use?

Do you have a customer database?

How do you increase your sales?

How do new customers find out about you?

Do you have a customer loyalty program?

5 Questions about your companyTHE CURRENT SITUATION

MORE PRICE WARS AND COMPETITIVENESS

%%%

%%

MASSIVE EXPANSION OF THE AREA

and MUCH, MUCH M

ORE!

LOSS OF PURCHASE VOLUME

GROCERIES

MORE PURCHASES MADE ONLINE

www

DECLINING CUSTOMER LOYALTY

CONVENTIONAL SOLUTIONSFOR INCREASED SALES

Increase labor

More aggressive pricing policies

Improve customer service

More advertising

AMOUNT SPENT ON ADVERTISING IN 2012OVER $500 BILLIONWORLDWIDE*Does traditional advertising provide the results you want?

2011

2012

2013

2014

2015

Newspapers Magazines TV Radio Internet

Source: Advertising expenses in billions of US dollars until 2015, ZenithOptimedia, zenithoptimedia.com

250

200

150

100

50

10 x Word-of-mouth advertising is trusted by 10 times more people than, for example, newspaper ads. Source: Nielsen, nielsen.com ID 222329

*Source: www.statista.com

WHAT IF ...

you could get to know your customers better?

Age, gender, shopping habits, etc.

you could communicate with your customers regularly?

Newsletters, SMS, social media, etc.

you could reward your loyal customers effectively?

Special offers, birthday newsletter, etc.

you could make decisions based on facts?

Evaluations and sales development, etc.

you could gain new customers easily?From other companies, chain stores, online shops and even from your direct competitors

you could compete against large companies and online shops?In customer loyalty and customer acquisition

you could assess how satisfied your customers are?Customer surveys to improve your performance

?

WHAT DO CUSTOMERSWANT? 83% of customer card

holders actively change their shopping habits when participating in a Loyalty Customer Program..."Source: Makam Market Research, 2011

25% of card holders shop more often with a card Source: Nielsen, 2008

A loyalty card which works in lots of storesMulti-sector shopping

To save moneyReceive noticeable benefits

To have the feeling that they got a good bargain

The feeling of being appreciated as a customer

To receive benefits with every purchase

At chain stores, SMEs and online shops

.

Cashless paymentSafe, fast, convenient

Shopping experience Positive shopping memories

To collect PointsBenefit every time in a

fun and exciting way

PROFESSIONAL CUSTOMER LOYALTY WORLDWIDE

COMPANY• Founded in 2003

• Over 45 countries worldwide

• Over 1,000 employees

• Billions of sales

Hubert FreidlCEO Lyoness

Increase sales and do something good at the same time.

NETWORK• Hundreds of chain store companies

• Thousands of online shops

• Tens of thousands of small and medium-sized enterprises

• Millions of Members

VISION• 100 Countries

• 10 million Loyalty Merchants

• 1 billion Members

Our mission: "To resolve the challenges faced by SMEs."

Education. Opportunities. Future.

Together for our world. A future together.

LOYALTYPROGRAM.COM

TENS OF THOUSANDS OF INDEPENDENT MARKETERS WORLDWIDE.

YOUR SHOPPING NETWORK

YOUR CUSTOMERS WILL BE THRILLED!GOOD REASONS TO SHOP AT YOUR STORE!

* Loyalty Merchant's terms can be viewed at Lyoness.com.

PSLOYALTY MALLSMESCHAIN STORESONLINE SHOPS

A NEW CUSTOMER REGISTERS EVERY 37 SECONDS

A NEW LOYALTY MERCHANT REGISTERS EVERY 10 MINUTESAs of: 01/2015

CASHBACK (UP TO 5%)WITH EVERY PURCHASE*

SHOPPING POINTS* FOR SHOPPING POINT DEALS

FRIENDSHIP BONUS Up to 2 x 0.5% of the purchase volume from direct and indirect referrals

PS

3x On average, satisfied customers recommend a company to 3 other people. Source: werbepraxis-aktuell.de

7x "It costs up to 7 times more to gain a new customer than it does to retain one." Source: Business24.ch, Olaf Hoffmann

PS

PS

PS

PS

Example of a purchase from a customer's point of view:

Cashback $ 6.00(accumulates in your Shopping Credit Account)

Shopping Points 4(accumulates in your Shopping Point Account)

* Sample calculation for a Loyalty Merchant offering 4% Cashback and 4 Shopping Points/$150.00 purchase. The amount of Shopping Points and Cashback depends on the Loyalty Merchant.

Redeem Shopping Points:Use your accumulated Shopping Points and save even more money thanks to the wide range of Deals offered by our Loyalty Merchants.

For example:

Overnight stay at a hotel: $120.00

Discount: 4 - $ 30.00

amount to pay: $ 90.00

** Sample calculation for a Shopping Point Deal with a Shopping Point value of $7.50/each.

PS SAVE

ATTRACTIVECUSTOMER BENEFITS!

Shop at a Loyalty Merchant $150.004 % + 4 *

LYONESS.COM

YOUR CUSTOMERS CAN SAVE UP TO $1,500.00AND MORE EVERY YEAR!***

LOYALTYMALL.LYONESS.COM

*** The achieved savings are based on the customer's shopping behavior

**

CUSTOMER INFORMATION AND SERVICE MULTI-CHANNEL INFORMATION STRATEGY FOR YOUR CUSTOMERS

SMS ServiceBenefits, Special Offers from Loyalty Merchants, etc.

Newsletter ServiceOffers, product placement, email campaigns, etc.

Mobile Applications for Smartphones and TabletsRoute planning (Google Maps), Push Messages, News, Offers, etc.

Information Portals and Free Online Office for all Members Lyoness.com

and much more ...

Global Online TV ChannelLyoness.TV

Sponsoring of various events such as e.g. LYONESS OPEN Lyonessopen.com

THE NUMBER OF CUSTOMERS AND THE QUALITY OF THOSE CUSTOMERS IS OF FUNDAMENTAL VALUE!

ALWAYS UP TO DATE

Integrating online and offline offers is the only way for traditional stores to survive the future market.Source: Study using 41,718 responses, 1,872 shopping diaries Study by Roland Berger Strategy Consultants and ECE

LYONESShas transferred

$30

YOUR OWN CUSTOMERLOYALTY PROGRAM

HUNDREDS OF CHAIN STORES

THOUSANDS OF ONLINE SHOPS

(worldwide)

TENS OF THOUSANDS OF SMEs

(small and medium-sized enterprises)

You conduct businessin your LOCAL area …

… and still benefitfrom the NATIONAL and INTERNATIONAL Network!

Your customers even benefit from YOUR Customer Loyalty Program from

61% of customers say:"A bonus program is only interesting for me if it works in lots of different shops."Source: TNS Emnid, Bonus Program in Germany 2012, page 4

CONNECTED TO TENS OF THOUSANDS OF COMPANIES IN OVER 45 COUNTRIES!

YOUR LOGO IN THE HANDS OF

HUNDREDS, OR EVEN THOUSANDS

OF CONSUMERS.

BASIC TOOLS FOR YOUR CUSTOMERLOYALTY PROGRAMTOOLS AND FEATURES TO IMPROVE PERFORMANCE!

MTERMRegister customers, record sales and actual sales overview

SME LoungeYour Online Office where you can view and make specific use of your customer data

Listing on the Lyoness Website and on all Online interfaceBe visible and get noticed

Cross-MarketingCooperative trade between chain stores, SMEs and Online Shops

Prepaid Lyoness MasterCard®

Offer the benefits of your Customer Loyalty Programvia the MasterCard® (in selected markets).

VTERMOnline interface to record sales

Reduce Costswith a cooperative B2B Strategy

+ -

LOYALTYPROGRAM

CUSTOMER LOYALTY PROGRAM

Targeted Newsletter MarketingSend offers, product presentations, etc. to specific target groups.

Targeted Shopping Point DealsFilter by region, age, gender, shopping habits, etc.

Customer SurveysAbout products, services, staff friendliness, etc.

COMING SOON...Generate Online Vouchers e.g. Birthday Vouchers, promotion Vouchers, etc.

Analysis and StatisticsEvaluations, sales development, etc.

Focus on Cross-Marketing possibilitiesDirect potential customers to one another.

OVERVIEW OF SOME OF THE AWARDS:

Forbes World's Most Innovative Company 2013

First Cloud provider with the TÜV seal of approval "Tested Data Protection Cloud Computing V1.0"

Etisphere Institute, 2011 World‘s Most EthicalCompanies

and many more...

ADDITIONAL TOOLS TO IMPROVE YOUR PERFORMANCE EVEN MORE!

SALESFORCE: THE WORLD'SNo. 1 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM!

MARKETING POWER FOR YOUR

ADDED VALUE FOR YOUR CUSTOMERS

INCREASED SALES THROUGHNEW AND LOYAL CUSTOMERS

GOAL:INCREASED SALES

5% - 15%UNIQUETOOLS TO INCREASE SALES

CASHBACK (UP TO 5%)WITH EVERY PURCHASE*

SHOPPING POINTS*

FOR SHOPPING POINT DEALS

FRIENDSHIP BONUS Up to 2 x 0.5% of the purchase volume from direct and indirect recommendations

PS

EFFECTIVE COMMUNICATIONON OFFERS

FROM NOW ON YOU CAN...... find out more

about your customers Age, gender, shopping habits, etc.

... communicate with your customers regularlyNewsletters, SMS, social media, etc.

... reward your loyal customers effectively

Special Offers, birthday newsletters, etc.

... Make decisions based on facts

Evaluations and sales development etc.

... gain new customersFrom other companies, chain stores, online shops and even from your direct competitors

... compete against large companies and online shops With regards to retaining and acquiring customers

... assess how satisfied your customers are Customer surveys to improve your performance

?

TARGETED AND PREDICTABLE SALES INCREASE!

paid to LYONESS (using a Margin Rate

of 10%, which varies depending on the sector)

$1,500.00*

Loyalty Merchants

Non-Loyalty Merchants

CLASSIC MARKETING

PURCHASES FROMLYONESS CUSTOMERS

UNIQUE FAIR SALES ORIENTEDMARGIN RATES

MARKETING COSTSONLY WHEN SALES ARE MADE!

The majority of the Margin Rate paid to Lyoness goes back to your customers

= RETAINING LOYAL

CUSTOMERS

PS

CASHBACK

SHOPPING POINTS+

REFERRAL MARKETINGinc. FRIENDSHIP BONUS

ADMINISTRATION

*

$15,000.00

RESULT

$1,500.00NEWSPAPER

ADVERTISEMENTS

Example:

RESULTSALES = ?

NEWSPAPER ADVERTISEMENTS

SALES =

CUSTOMERS USE THEIR CARDSIN ALL SECTORSADDITIONAL INCOME OPPORTUNITY FOR YOU! WHAT do you earn

when your customers shop at other stores?

As a Loyalty Merchant you can do just that WITH IMMEDIATE EFFECT!

EARN MONEY FROM PURCHASES MADEby customers who you have registered when they shop at:

Hundreds of chain stores Thousands of Online Shops Tens of thousands of SMEs

Building material

Hotel

Electronics

Restaurants

Clothing

Cosmetics

Furniture & Homeware

Fuel

Travel & Flights

Groceries

Sports equipment Books & Games

Cars

Building & Renovation Energy

... AND YOU BENEFIT TOO!

GLOBAL AND MULTI-SECTOR SHOPPING BENEFITS FOR YOUR CUSTOMERS ...

YOUR DECISION TO ACQUIRE THATCOMPETITIVE EDGE!

PS

BASIC TOOLSCUSTOMER REGISTRATION, AND RECORDING SALES

SERVICE PACKBASIC MARKETING FEATURES

SOLUTION PACK HIGH PERFORMANCE TOOLS TO INCREASE SALES

NEW AND LOYAL CUSTOMERS THROUGH INTELLIGENT TOOLS

BASIC STATISTICS MODULE

SHOPPING POINT DEAL MODULE

SERVICE

COMING SOON: Online Vouchers

ADVANCEDSTATISTICS MODULE

CUSTOMER SATISFACTION SURVEY MODULE

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MODULE

INCLUDES LYONESS SERVICE PACK

LOYALTY

STARTTODAYAND ACTIVATE ADDITIONALREVENUE POTENTIAL

CASHBACK POINT

Cashback CardPROGRAM

88% of companies that invest in customer loyalty are more profitable than their competitors. Quelle: Deloitte

CONNECTION TO THE INTERNATIONAL LOYALTY MERCHANT AND CUSTOMER NETWORK

CO-BRANDED CARDS & FLYERS inc. LOGO PRINT & BARCODE 250 pcs.

MTERM TABLET inc. STAND 1 pc.

VARIOUS POS MATERIAL

SME LOUNGE (MANAGEMENT TOOL) (ONLINE)

CONVINCINGSUCCESS!

AUTHENTIC

SUCCESSFULHONEST

MOTIVATINGINTERNATIONAL

INCREDIBLERESULTS - WORLDWIDE!

“I have been working successfully together with Lyoness for years. Innovative technology and the employees‘ top know-how support me with my daily business!“ (Matthias Gassner, Hotel Bräurup)

“As a Loyalty Merchant with Lyoness, I can conduct my own marketing easily

and cost-effective. Without hiring an agency, I can plan my sales and obtain

a competitive advantage.“ (Klaus Natter, Food Industry)

“Due to the strong competition in this sector, it is very important to me that

customers notice me. Lyoness supports businesses in achieving this.“ (Gertrud Gosnik, Beauty Salon)

VIDEOS FROM SMEs FOR SMEs

Lyoness for Merchants

SME CHANNEL

LOYALTYPROGRAM.COM

LOYALTYPROGRAM.COM