Lynley Shimat Lys, Rob Moore &. Master Hands Presentation Outline Master Hands clip Helping You Sell...
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Transcript of Lynley Shimat Lys, Rob Moore &. Master Hands Presentation Outline Master Hands clip Helping You Sell...
Lynley Shimat Lys, Rob Moore Lynley Shimat Lys, Rob Moore &&
Master Hands Presentation Outline
• Master Hands clip• Helping You Sell clip• Chevrolet’s Films
– History– Use
• A Coach For Cinderella Clip
• American Harvest Clip• Industrial Parodies• Brief Intro to Jam Handy• Filmography of Gordon
Avil• Labor Issues and
Chevrolet
A Clip from A Clip from Master Master HandsHands
The Sales Pitch - Helping You Sell
The Sales Pitch - Helping You Sell Clip
Chevrolet’s Films
Partial List of Films
Use of Films
• Helping Salespeople & Dealerships• Newsreel Product Placement• Encouraging workers / discouraging strikes• Showings:
– High Schools and Universities – (Students’ influence on the family)– Organized Groups and Clubs – (Outreach to Business and Professionals)– Factories, Mills and Industrial Organizations
– Community Theaters (Family Showings)
A Coach For Cinderella Cartoon
A Coach For Cinderella Cartoon
Master Hands Reunited - American Harvest
Clip
Master Hands Reunited - American Harvest
Clip
Industrial Parody Without Zinc Oxide you wouldn’t have your prosthetic
limb, the brakes on your car, or that fire extinguisher . . . Parody of industrial films.
A Brief Intro To Jam A Brief Intro To Jam HandyHandy
• Henry Jam(ison) Handy:
– Kicked out of University of
Michigan for writing exaggerated
newspaper article about
professor
– Blacklisted from university
career
– Journalist
– Olympic Swimmer (won medals 20
years apart)
– Industrial filmmakerLinda Robinson Walker in Michigan Today 3/95: http://www.umich.edu/~newsinfo/MT/95/Mar95/mt2m95.html
Jam Handy OrganizationJam Handy Organization
• “General Motors executives picked Handy to develop filmstrips for GM subsidiaries—films that could have subtitles printed on them, and be stopped to allow discussion. Skip Wendt, a filmmaker who was employed by the Handy Organization in the 1960s and '70s, said that for the introduction of a new model Chevrolet,
Handy's group would produce separate packages of materials for dealers, salesmen, mechanics, and customers--brochures, manuals, pamphlets, filmstrips, everything--to teach about the model, and to fire the enthusiasm of the staff.”
Linda Robinson Walker in Michigan Today 3/95: http://www.umich.edu/~newsinfo/MT/95/Mar95/mt2m95.html
Gordon Avil Filmography
Labor Labor Relations Relations
and and ChevroletChevrolet
Labor Relations and ChevroletLabor Relations and ChevroletJune 1936June 1936
• United Auto Workers (UAW) targets Flint, Michigan: General Motors’ Home Office and production center
Beginnings of the UAW
•UAW signs first GM members in Indiana•Reuther brothers Victor, Walter and Roy join UAW as union organizers•Member drive begins in Flint•Fisher Body I workers succeed in a short sit-down strike•Roy Reuther heeds government inquiries into company spies infiltrating labor organizations; strike is planned for January 1st
November/December 1936
• Fisher Body I workers succeed in a short sit-down strike
• Roy Reuther heeds government inquiries into company spies infiltrating labor organizations; strike is planned for January 1st
December 30th 1936
• Company spies are exposed at Flint UAW Local meeting
• Spies are convinced strike will occur in another state
• Two days before the strike, GM begins removing dies from Fisher Body 1 and 2
January 1937
• Workers at Fisher Body 1 and 2 sit down to occupy the plants and prevent die removal
• GM is granted an injunction against workers• Police prepare to evict strikers but Judge
Black’s decision is overturned when it’s revealed he owns over $200,000 in GM stock
• Union leadership demands recognition from General Motors as their sole bargaining unit
Sit downs spread
• 3800 Workers at Cadillac factory in Detroit stage a sit down
• Police use tear gas and shotguns in an effort to evacuate the strikers in Fisher 1 and 2: Later named “The Battle of the Bulls”
GM forced to bargain• Strikers at Fisher 1 and 2 fight back with fire
hoses and showers of 2-pound door hinges• Governor sends in the National Guard• A wave of sit downs occurs in plants in
Detroit, Anderson, IN, St. Louis, MO; more than 3/4 of GM’s workforce is on strike
• GM agrees to meet with UAW officials• Michigan governor insists GM resolves its
labor issues
GM Reverses Its Promise
• UAW agrees to evacuate factories when GM agrees to bargain
• GM breaks its agreement; Fisher 1 and 2 are occupied
• GM agrees to meet with UAW officials
• Michigan governor insists GM resolves it’s labor issues
• UAW agrees to evacuate factories when GM agrees to bargain
February 1937
• GM is granted another injunction on the striking UAW members
• UAW members converge in Flint for a massive demonstration
• Governor denies the injunction and forces GM and UAW to the bargaining table
• February 11th GM signs agreement to bargain with UAW; sit downers leave the plants