LVR Project Brief Comp Presentation

8/9/2019 LVR Project Brief Comp Presentation

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PROJECT BRIEF


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PROJECT OVERVIEWAddress : 1991 Taft Ave., Pasay City

Land Area : 1Hectare(10,086 SQM.)

Type of Development : Highrise Residential Condominium 2 Buildings 41 Storeys each 35 Residential Floors + 6Level Parking Podium

Unit Types : Studio, 1BR, 2BR & 3BR

Total Units : 1,380 Units (690 Units per Building)

Total Parking Slots : 507 Parking (36.74% or 1:3 Ratio)

Building Footprint : 40% of Lot Area

Open Space : 60% of Lot Area

Price : 1.8M 5M


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The project is located in Pasay City, bounded by Donada St. on the West and Taft Ave. on the East.

Manila Bay View

Makati-Ortigas Skyline View

LOCATION


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BUSINESS DISTRICTo Makati 1.5 kmo Roxas Blvd 750m

COMMERCIALo SM Mall of Asia 3.5 kmo Robinson Malate 2.7mo Harrison Plaza 1.3km

SCHOOLSo St. Scholastica 1.2 kmo La Salle 1 km

HOSPITALS Manila Sanitarium across the street of LVR Philippine General Hospital Ospital ng Maynila

DISTANCES


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NEARBY ESTABLISHMENTS


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MARKET LANDSCAPE The Pasay Taft Manila area has a number of condominium developments

catering to students, foreigners and the investor market. Developments in the area offer mostly studio and one bedroom unit inventories. These competing projects usually feature a commercial component within the development but

are limited in terms of open space areas and amenities. Unit areas usually range within the following:

Studio: 22 28 sqm 2 BR: 46 65 sqm1 BR: 22 48 sqm 3 BR: 48 63 sqm

Price range for condominium projects in the area range from 1.6M to 2.5 M for Studio and 1 BR units while 2 BR to 3BR units range from 3M to 6M.

Most developments in the area are marketed as ideal halfway homes for professionals, investors and the academe. Most offer convenience friendly

services and features designed to make living worry free and comfortable. Leasing opportunities and rental potential are also part of these projectsmarketing propositions.


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Based on a product concept test conducted among probable target market, the project will appeal to a viable market of end users and upgraders. The project will emerge as the first to offer a viable and ideal residential option for families looking to upgrade to a new home in the area.

The marketing communications slant that will appeal most is one which speaks to those seeking for a modern living at its most refreshing.

La Verti is one of the select condominium developments in the area to offer

extensive top class ground level amenities providing a resort feel. La Verti can also claim an advantage in terms of exclusivity and security as the

project is a fullygated community with amenities and shops available only to residents.

The La Verti has one of the most competitive prices in the area in terms of value for money (price/sqm, amenities & location, quality).

MARKET LANDSCAPE


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VALUE PROPOSITIONWHAT : An exclusive high rise residential community offering fresh & ideal

lifestyle options

HOW : Through an innovative mix of resort type features and hyper amenities

WHO : For the career driven yet family oriented, moderately earning Filipino decision makers

WHY : Desiring a comfortable, secure and high quality home

WHERE : Located in the central Roxas BlvdTaft/Pasay Buendia area

WHEN : In a time of increasing cramped and limited condominium spaces


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REASONS TO BELIEVE


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Breathing spaces through Landscaping and the LUMIVENTTE DESIGN TECHNOLOGY

The project features a unique tower plan that optimizes natural light and ventilation into the living spaces. Balconies in all units provide homeowners their own quiet spot to enjoy their surroundings and the city views. Landscaped Sky Patios every five floors further enhances the resort like atmosphere throughout the entire building.
http://c/my%20docs/backup0506/MARKETING%20MANAGEMENT/TIVOLI%20GARDEN%20RESIDENCES/Lumiventte%20100412-01.mp4


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Modern and Innovative Expressions for

Varied Lifestyles

Here, residents will discover that resort like and medium density living can merge with innovative building design features and well conceived space

planning which

in

turn

caters

to

the

home

seekers perception

of

urban

high

rise living.


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First Rate Amenities and Open Spaces

With a 40:60 building footprint to open space ratio, homeowners will experience a welcoming ambience as they are greeted, upon entering the property, by ground level amenity areas and expansive open spaces not found in other condominium projects. First rate amenities include , gazebos, adult swimming pool, kiddie pool, tree court, playground, basketball court, fitness gym, game room, videoke room, function hall, lounge / open social hall, podium garden, deck garden and the Sky Lounge.

From the hotel like lobby, landscaped open spaces, social halls and entertainment areas to the topmost floor, social interaction, career and lifestyle enhancements for residents are possible all year round


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Strategic Location and City Skyline Views

Location is ideally situated at the converging point of Manila Pasay Makati. The project is at the heart of the city and within striking distance of all landmark cultural, commercial, business and educational locations in the metro.

Aside from the Makati Central Business District, commercial establishments such as Robinsons Malate, SM Manila and the Mall of Asia are no more than 3.5 Kilometersaway. Educational Institutions such as the De La Salle University, UP Manila and St. Scholastica along with prominent cultural and arts destinations, the CCP Complex, Intramuros, museums, the Roxas Blvd. district and the Rizal Coliseum are all within a 2 kilometer reach.


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A Worthwhile InvestmentCentrally located, travel time from home to commercial and lifestyle hubs or business establishments are minimized thus saving up on gas mileage. Its close proximity to schools provides the option of renting out their units to students or professionals working in the immediate area. Families with children studying or working in the area have the option as well to use their unit as halfway homes. All these benefits are well within an affordable pricing package indicative of the developer.


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Efficient Property Management

within a Secure

EnvironmentTo free residents from everyday worries, a property management team shall

oversee the management of daily services, upkeep and maintenance of perimeter grounds and building features, all within the comforts of a secured

enclave in the city.


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TARGET MARKET


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Primary Target MarketA. Demographics

Modern,

upwardly

mobile,

young

start

up

families/young

professionals and some upgraders from the Buendia Pasay Taft, Manila area who desire an ideal home environment within the city. They are the ones who look for halfway homes from work and school.

B. Psychographics These are people looking for independence, and ready to build their families. They seek to provide the best home environment for their families while pursuing their flourishing professional careers.


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PersonificationAllan and Victoria have been married for 12 years. The couple are both resident

doctors in Ospital ng Maynila. Theyve been blessed with two lovely daughters, 8 year old Patricia and 5 year old Nicole, both are studying in St. Scholasticas College Manila.

Ever since the couple started a family they lived with Allans parents in their Palanan, Makati residence because of proximity to their work place and to their children's school.

As they live in a congested place, the couple makes sure that they bring their daughters out of town during weekends so they can feel refreshed, relaxed and ready

to go to back school.
http://www.facebook.com/photo.php?pid=2831139&id=725538434


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NEEDS & BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product/

AmenityYoung start-up family aims to havea work-personal life harmony tonurture their growing relationship

Urban family in search forupgrading to a better home

A startup family searching for agood home deal that would allowthem to still keep the life they lead

and be able to pursue otherinterests.

A family of achievers, busy withtheir budding careers who stillyearns to spend their time awayfrom work with the family

A family looking for ways to unwindand relax after a hard days work

Accessibility to the workplace.Travel time are minimized,gives you more time to do theactivities you love at home & atwork.

A community that ensures onessecurity & worry-free living

A true value-for-moneypurchase that gives you a lot ata price that will not empty your

bank account.

Spend quality time with familyand lead a hassle-free life, letthe PMO take care of the littlethings for you

Enjoy an alone time to de-stress inside the community

Get home early to have enough good qualitytime to enjoy preparing dinner and otherbonding moments with your loved ones

Come home to a secure environment. Leavehome with less worries as the communitypresents a safe environment.

Live the life as you always did and not worry onwhere to get your next down payment

Enjoy bonding moments with friends andrelatives and plan a family leisure activity at thesky lounge

Chill out at the podium garden or at TheObservatory for the needed me time

Introspect while gazing at the stars or at themajestic view of the city at the sky garden/skylounge, enjoy a dip in the pool, take a breatherat the podium garden

Strategic Location

24 HR security, guarded entrancegate

Reasonably priced units withFlexible payment terms

Upgraded Property Managementservices

Amenities


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Secondary Target MarketA. Demographics Those who desire to invest in ideal halfway homes for immediate or future use. These include parents seeking for the right second home for their children who will soon be studying and/or working in the city as well as out of towners or OFWs who are looking at having a second home in the city.

B. Psychographics These are people who are already financially established. They are generally practical minded people who now seek the best things that money can buy for them and their families. They are supportive parents who wish to provide only the best for their children. They value quality living and are willing to pay the price if the product is worth it.


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Mike, 31 years old, is a graduate of International Academy of Film and Television in Cebu. He is now one of the top Art Directors in a multinational Ad Agency. He lived in an old studio apartment upon transferring to the cramped city of Manila.

Since Mike has a passion for collecting classic movies he bought the most advanced

home theatre. He also showed more interest in photography when he started working in Manila. He would eventually love to have a home that has a great view of the citys skyline

Personification
http://www.facebook.com/photo.php?pid=1510503&id=691996985


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NEEDS & BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product/ Amenity

Young professionals yearningfor a secured & peacefulenvironment for his immediateplans of having a family

Parents who wants to own asecond home for their kidswho will soon have to attend tohigh school or college innearby institutions in the area

OFWs looking for a secondhome for their family locatedwithin the city and accessibleto important areas and stil lgives comfort to everyone

A family looking for ways to

unwind and relax after a harddays work

Secured environment in a resort-likethemed community

No need to travel long hours as thecommunity is nearby private &exclusive institutions for the kids toattend to.

Accessible to exclusive schools,modern hospitals, popular malls, etc.that offers amenities that the wholefamily will enjoy

Enjoy an alone time to de-stress

inside the community

Enjoy a safe stroll inside thecommunity with family members.Less worries for the busy parents

Have enough time to bring & fetchyour kids to school before & aftergoing to work.

Take a dip with you and your kidsin the pool or enjoy game time atthe entertainment room, enjoy a fitlifestyle with the use of the gym,relax and just have fun

Chill out at the podium garden or

at The Observatory for the neededme time

Introspect while gazing at the starsor at the majestic view of the cityat the sky garden/sky lounge,enjoy a dip in the pool, take abreather at the podium garden

24-hr security

Gated Entrance

Perimeter Fence

Strategic Location

Strategic locationAmenities

Amenities


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PROJECT IN FOCUS


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Land Area: 1-Hectare (10,086 sq.m.)

Building Height: 131.7 m (approx.)Perimeter Fence Height: 2.5-3 m

East Entrance

Main Entrance

SITE DEVELOPMENT PLAN


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AMENITY CONCEPTThe building is purposely built to occupy only half of the lot in order to giveway to having a large open space for outdoor amenities.

This aims to provide a genuine Resort Environment within the City where

residents can experience a Park Like Atmosphere with amenities that open up to the sky and keep them in touch with the outdoors.

ARCHITECTURAL THEME


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Modern Contemporary

Style is mainly progressively current

and not typecast to any period or

influence. It is characterized by:

Emphasis on massing and

proportion

Devoid of ostentatious decorations or unnecessary detail

Clean, uncluttered faade

treatment

Building faade is articulated by the

play of colors, form and texture

ARCHITECTURAL THEME


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OUTDOOR AMENITIES


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Outdoor Amenities

Pool Area


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Pool Area

Child Pl G d


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Childrens Play Ground

Basketball Court


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Basketball Court

Tree Court Area


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Tree Court Area


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INDOOR AMENITIES


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Multi Function Hall


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Game Room

Fitness Gym


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Fitness Gym


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Sky Lounge


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BUILDING FEATURES

Porte Cochere


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Porte Cochere

H t l lik L bb


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Hotel like Lobby

LUMIVENTTE Technology


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LUMIVENTTE Technology

It is breakthrough system by DMCI Homes that is built to maximize natural light and air flow into every unit promising comfortable and healthier living everyday

Atrium


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Atrium

Podium Garden


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Podium Garden

OTHER BUILDING FEATURES


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OTHER BUILDING FEATURESCCTV in common areas

Wi Fi ready indoor amenity area

Provision for individually metered utility and cable connections for each unitStand by power generator

Automatic fire sprinkler and fire suppression system

Fire alarm system

Centralized mail room

Single loaded hallway

5 High Speed Elevators per bldg


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DEVELOPMENT FEATURES

M i G i h G d H d C B i


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Main Gate with Guard House and Car Barrier

L d Pi k St ti


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Laundry Pick up Station

OTHER DEVELOPMENT FEATURES


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OTHER DEVELOPMENT FEATURES

Perimeter fence

Garbage holding area

Water Station

Security Office

PROPERTY MANAGEMENT


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SERVICES Security for common areas Utilities application assistance

General maintenance of common areas

Acts as liaison between the developer and the owner

Events organizing


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UNIT LAYOUTS


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Typical Studio UnitApprox 24 sqm with balcony

s q.m. s q.ft.D ining/Hallway 7.00 75.35K itc hen 5.50 59.20

B ed Area 8.00 86.11T &B 3.50 37.67T otal 24.00 258.33

B alc ony 4.50 48.44

A R E A

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE


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Typical 1 BedroomApprox 31 sqm

s q.m. s q.ft.D ining/Hallway 11.00 74.47K itc hen 4.50 48.43

B ed Area 11.50 123.78T&B 4.00 43.05

T otal 31.00 289.73

A R E A



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2-Bedroom B (Mid Unit)Approx 48 sqm with balcony

s q.m. s q.ft.L iving/Dining 14.50 156.07K itc hen/Hallway 10.00 107.63Bedroom 1 10.00 107.63

Bedroom 2 8.00 86.11T&B 5.50 59.20T otal 48.00 516.64

B alcony 9.00 96.88

A R E A



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Typical 3-Bedroom End UnitApprox 66 sqm with balcony

s q.m. s q.ft.Living/Dining 25.00 269.10K itchen/Hallway 6.00 64.58Bedroom 1 12.00 129.17Bedroom 2 8.00 86.11Bedroom 3 6.00 64.58T&B 1 5.00 53.82T&B 2 4.00 43.06T otal 66.00 710.42

Balcony 9.00 96.88

A R E A


UNIT FINISHES


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UNIT FINISHESStudio & 1BR Units 2BR Unit 3BR Unit

Living / Dining / Kitchen Vinyl Planks with baseboardBedroomsToilet & Bath

Balcony

Interior WallsToilet & Bath

Living / Dining / Kitchen /BedroomsToilet & BathKITCHEN AREA

Entrance DoorBedroom Door n/aToilet DoorBalcony Door

Aluminum framed glass panel (where applicable)

Wooden dooe with louver on metal jambAluminum framed glass panel (where applicable)

Wooden door on metal jambWooden panel door on metal jamb

Granite finish countertop with complete cabinet systemPainted ficemboard finish

Painted plain cement finish

40x40cm Ceramic tiles with baseboard

FLOOR FINISHES

DOORS

WALL FINISHES

CEILING FINISHES

30x30cm Ceramic tiles with pebble wash-out

20x20cm Unglazed Ceramic tilesVinyl Planks with baseboard

Painted plain cement finish above tilePainted finish

UNIT FINISHES


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UNIT FINISHESStudio & 1BR Units 2BR Unit 3BR Unit

Entrance LocksetBedroom Lockset n/aToilet Lockset

Water Closet

Lavatory Wall-hung lavatory Under counter typelavatory

Under counter type lavatoryWall-hung semi-pedestal type

for common toilet

Shower Head and FittingsHolderKitchen Sink Single bowl stainless steelKitchen Faucet and FittingsToilet Exhaust

Kitchen Exhaust Provision for rangehood

Ceiling-mounted exhaust fanLever-type

Wall-mounted exhaust fan

TOILET AND KITCHEN FIXTURESTop flush, one-piece type

Exposed shower and mixer typeWhite, recessed type

Single bowl stainless steel with drainboard

FINISHING HARDWARE

Lever type keyed locksetLever type keyed lockset

Lever type privacy lockset

* Mirror Cabinet will be provided for Studio and 1BR units

UNIT MIX AND PRICE RANGE


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UNIT MIX AND PRICE RANGE

Unit Types Unit Mix

% Price

Studio (24 to 28.5 sqm) 240 35% PHP 1.8 Mn 2.4 Mn

1BR (28 to 31 sqm) 80 12% PHP 1.8 Mn 2.6 Mn

2BR (48 to 56 sqm) 270 39% PHP 3.4 Mn 4.2 Mn3BR (66 sqm) 100 14% PHP 4.7 Mn 5.0 Mn

690 100%

North Tower

PAYMENT TERMS AND OTHER


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SELLING DETAILSReservation Fee Php 20,000

Minimum Downpayment 20%

New payment scheme will apply:10% discount in cash payment4% discount on 30 70 payment term 5% discount on 40 60 payment term

6% discount

on

50

50

payment

term

No discount on 20 80 payment term

Balance may be settled through inhouse or bank financing.

2% PDC discount will be applied provided complete documents and PDCs are

submitted within 30 days from reservation date.2% rebate (based on list price) will be given to the buyer after release of loan from the bank.


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COMPREHENSIVE COMPETITIVE SCAN


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PROJECT DETAILS

Project Name : GRAND TOWERSDeveloper : Moldex RealtyLocation : Pablo Ocampo St. Malate Mla.Land Area : 1 Ha.Unit Types : Studio, 1BR, 2BR Floor Area (SQ.M.) : 20.00 47.00List Price : P1.413M. P3.794M.

Price/sq.m. : P70,690 P89,086

Sales Launch :

May

2007

Total Inventory : 1,850 unitsUnits for Sale : 1,850 unitsSold : 821 units (44%)Ave. Take up/month : 30 units (LTD)

RFO Date : Twr 1 Dec. 2010 / Twr 2 Dec. 2011Architect : ASYA Design


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PROJECT DETAILS

Project Name : MALATE BAYVIEW MANSIONDeveloper : MALATE BAYVIEW DEVT CORP.Location : Adriatico St., Malate, Mla.Land Area : 2,234 Has.

Unit Types : Studio, 1BR, 2BR, 3BR, LoftsFloor Area (SQ.M.) : 35.00 221.00List Price : P2.415M. P22.524M.

Price/sq.m. : P65,750 P101,920Sales Launch : October 2007Total Inventory : 674 unitsUnits for Sale : 674 unitsSold : 85 units (13%)Take up/month : 4 unitsRFO Date : December 2011Architect : Edward Co Tan Architects


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Sales Launch : July 2007Total Inventory : 1,330 unitsUnits for Sale : 1,330 unitsSold : 834 units (63%)Take up/month : 33 units (LTD)RFO Date : Twr 1 May 2010/Twr2 Dec. 2011Architect : Design Consortium Inc.

PROJECT DETAILS

Project Name : ONE ARCHERS PLACEDeveloper : Eton PropertiesLocation : Taft Avenue, Malate Mla.Land Area : 3,134 SQM.Unit Types : Studio, 1BRFloor Area (SQ.M.) : 20.66 52.85List Price : P1.729M. P3.187M.

Price/sq.m. : P83,631 P103,206


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Sales Launch : December 2006Total Inventory : 1,254 units

Units for Sale : 1,254 unitsSold : 886 units (71%)Take up/month : 27 unitsRFO Date : December 2009

PROJECT DETAILS

Project Name : VICTORIA DE MANILADeveloper : New San Jose Builders

Location : Taft Avenue, Malate, Mla.Land Area : 2,600 SQM.Unit Types : 3Br LoftFloor Area (SQ.M.) : 26.14 65.84List Price : P1.757M. P4.832M.

Price/sq.m. : P60,970 P78,399

PROJECT DETAILS


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Project Name :

ADRIATICO

GARDENS

Developer : Suntrust Empire EastLocation : Adriatico St., Malate, Mla.Land Area : 5,000 SQM.Unit Types : Studio, 2BR

Floor Area (SQ.M.) : 21.00 30.00List Price : P1.481M. P2.352M.

Price/sq.m. : P70,571 P78,413Sales Launch : May 2008Total Inventory : 706 unitsUnits for Sale : 706 unitsSold : 527 units (75%)Take up/month : 34 unitsRFO Date : Twr 1 May 2011

Twr2Nov.

2011

Twr 3 May 2012

PROJECTDETAILS


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PROJECT DETAILS

Project Name : SUNTRUST PARKVIEWDeveloper : Suntrust Empire EastLocation : Concepcion St., Ermita, Mla.Land Area : 1.5 Has.

Unit Types : Studio, 2BR, 3BRFloor Area (SQ.M.) : 24.00 48.00List Price : P1.584M. P3.60M.

Price/sq.m. : P66,000 P75,000Sales Launch : June 2009

Total Inventory : 1,596 unitsUnits for Sale : 266 unitsSold : 90 units (34%)Take up/month : 38 unitsRFO Date : Tower A3Dec. 2013


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Sales Launch : January 2008Total Inventory : 3,092 unitsUnits for Sale : 2,134 unitsSold : 1,221 units (57%)

Takeup/month :

63

units

RFO Date : Twr A&BJune 2011Twr C&EMarch 2012

Architect : Asya Design

PROJECT DETAILS

Project Name : SEA RESIDENCESDeveloper : SM DevelopmentLocation : Mall of Asia Complex, Pasay CityLand Area : 1.8 Has.

Unit Types : 1BR, Combined 2BRFloor Area (SQ.M.) : 24.00 48.00List Price : P2.199M. P5.027M.

Price/sq.m. : P91,614 P112,958

PROJECTDETAILS


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PROJECT DETAILS

Project Name : SOLEMARE PARKSUITESDeveloper : Anchorland HoldingsLocation : Bradco Ave., Pasay CityLand Area : 6,281 SQM.

Unit Types :

1BR

Floor Area (SQ.M.) : 25.60 61.50List Price : P2.396M. P6.824M.

Price/sq.m. : P93,624 P110.970Sales Launch : November 2007

Total Inventory : 916 unitsUnits for Sale : 916 unitsSold : 674 units (74%)Take up/month : 31 unitsRFO Date : Twr 1 Dec. 2010

Twr 2 Dec. 2011

WHY CHOOSE LA VERTI? The only exclusive and highlyThe only exclusive and highly secured residential highsecured residential high rise tower in Taft Avenuerise tower in Taft Avenue.


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The only exclusive and highlyThe only exclusive and highly secured residential highsecured residential high rise tower in Taft Avenue.rise tower in Taft Avenue.

The only property that offers The only property that offers LumiventteLumiventte Technology. Technology.

The property offers The property offers 40:60 building footprint to open space ratio.

The property offers single loaded hallways, Atrium Parks and SkThe property offers single loaded hallways, Atrium Parks and Sky Patios.y Patios.

La Verti is one of the select condominium developments in the area to offer extensive top class ground level amenities providing a resort feel.

The La Verti has one of the most competitive prices in the area in terms of value for money (price/sqm, amenities & location, quality).

Quality turnQuality turn over finish.over finish.

Presence of Property Management group upon turnover of unit .Presence of Property Management group upon turnover of unit .

La Verti


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Your Green Getaway in the Urban JungleYour Green Getaway in the Urban Jungle

.. Its a home surrounded by greenery where natural light and air, flow everywhere, with resort style amenities and

modern conveniences within reach. Its the perfect setting for those who want to change and enhance their way of life. .. Despite all the commotion around us, you know you have nothing to be stressed about. Because when you come home, you know that the important people and things in your life are around you in a relaxed and comfortable atmosphere. ........ Take a breather from the exhausting daily grind. Come home and relax in a place where nature and modern

conveniences meet. Its a new way of living recharge and revitalize your life here!....Where life takes you to a refreshing direction.

The consumer insight...


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I need a breather everyday I need a breather everyday to deto de stress.stress.


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END OF PRESENTATION

LVR Project Brief Comp Presentation

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