Ideologizing Customer

Dmitriy Bibikovfor PM Days – Spring 2016, Lviv

Customer project relationship Customer is the resource – so it has to be utilized properly There direct and indirect beneficiaries among them – so focus efforts wisely Success factors for Project success Customer happiness:

You work with the team to make them really understand your service The schedule is not overly optimistic and relaxed The project has a clear focus and scope Level of uncertainty that can change the project midstream is low You define very clear goals for the project before we start There are no external dependencies

…which happens almost NEVER

How we are used to treat Cs Focus on Change Control Board and

make them all the Key Players - Promoters Involve in governance Involve in decision making Engage regularly Consult regularly

…does one ever succeed to get 100% promoters?

Ideology is at your service

…make attraction fatal

An ideology is a set of ideas, beliefs, or stance that determines a perspective with which to interpret social and political realities.

Marx defined "ideology" as a "false consciousness" of a ruling class in a society who falsely presents their ideas as if they were universal truth.

Meta-Ideology Meta-ideology is the study of the structure, form, and manifestation of

ideologies. Meta-ideology posits that ideology is a coherent system of ideas, relying

upon a few basic assumptions about reality that may or may not have any factual basis, but are subjective choices that serve as the seeds from which further thought grows.

According to this perspective, ideologies are neither right nor wrong, but only a relativistic intellectual strategy for categorizing the world.

The positive and negative effects of ideology range from the vigor and fervor of true believers to ideological infallibility.…Inherited or acquired the yours

is?

Ideologies influence our perception of the problem

…make attraction fatal

When ideologies don’tconverge, what appears as a problem for one group may not be so for another.

What solution can emerge if there is no consensusthat there is a problem in the first place?

Ideologies define boundaries for idea generation

…make attraction fatal

You might have two groups in one environment united with one ideology

You might have the same but each group having own ideologyResults will differ drastically

Ideologies guide evaluating risks of a selected solution

…make attraction fatal

Traders and investors estimate riskof their investments from diametrically opposing ideologies.

Quarterly dip in profit of a sound company may causepanic to a trader; while a value investor may continue enjoying his holidays without a slight concern about the results.

Ideologies determine our responses to hurdles

…make attraction fatal

No organizational problem gets solved without hurdles. Unconsciously ourresponses are determined by our belief system. “Honesty is the best policy” “Millions can’t be made with

honesty”

And then you’ll get Customer completely involved.