LUXURY WATCHES

Associated with:

Wealth – primarily old wealth Premium lifestyle Brands Ultra HNIs

For those born into wealth, a luxury watch is:

a thing to be flaunteda status symbol the hallmark of a complete man

SYMBOLISM

SURVEY

Outrank high-tech luxury gadgets in terms of aspiration:74 per cent of the Inheritors55 per cent of the Self-made

Preference appears to decline with age:33 per cent of < 55 years74 per cent of those > 40

SURVEY

- A majority owned 2-5 or more luxury watches

- Most sought after brands: Rolex Omega RadoCartierBreguet Jaeger Le Coulture Girard Perregaux

Indian Watch Market

Estimated Rs.15 billion in 2010-11

Majority of purchases in Mumbai or Delhi

High aspiration in other Tier I and Tier II cities

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