Luxury Society Brasil guide Luxury Market

L U X U R Y S O C I E T YM A R K E T G U I D E

Brazil2 0 1 1

L U X U R Y S O C I E T YM A R K E T G U I D E

Brazil

SUPPORTINGPARTNERS

LUXURY SOCIETY MARKET GUIDE

BRAZIL

From Paris to Los Angeles, from London to Bangkok, from Mauritius to Sydney...

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Contents

Foreword

Country Overview Luxury Society

Economy

Local Wealth

Luxury Market

Corporate Members

Directory Malls & Shopping Areas

Magazines

Websites

Business Consulting

Advertising, Design & Digital

PR & Events

Recruitment

Business Schools & Universities

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BRAZIL

Foreword

The luxury industry has become an increasingly complex and competitive market, in which we are

all committed to serving demanding customers and delivering excellence on a daily basis.

To succeed in our mission, it is essential to collaborate with those who share this same quest

practices and strategies that rule our industry. Ultimately, those professionals who can match a

luxury buyer’s demanding set of expectations.

Following our series of LS Local events in Paris, London, Milan, New York, Geneva, Los Angeles,

Munich, Moscow, Dubai, Mumbai, Shanghai, Hong Kong and Sao Paulo, we discovered that the

search for a PR company, digital agency, distributor or even sourcing personnel, presents a series of

challenges for executives entering new markets.

Leveraging the collective knowledge of our vast network and drawing on the insights uncovered

around the world, during LS Locals, we have put together a series of regional guides, recommending

the best service providers, agencies, consultants and luxury experts that can make a difference to

businesses. Those chosen have been included because of their long-term experience working with

Our listings are of course, non-exhaustive, but with more than 20,000 members from 150 countries,

we feel we have a front-row understanding of who does what in our key markets.

If there are companies not included in our listings that we need to know about, please send through

details to [email protected] and we will be happy to consider them in future issues of

our guides. They will also be featured in our online directory, which currently lists more than 1600

suppliers to luxury brands (www.luxurysociety.com/directory).

We, at Luxury Society, sincerely hope our market guides and directories will enable you to source,

select and connect with the partners best placed to make a difference to your business.

Kindest regards,

Luxury Society founders

w w w . m i l l e s i m a . c o mStores Iphone - Blackberry - SamsungCatalogue Websites

Join us on Facebook, Twitter and YouTube

THE FINEST BORDEAUX, BURGUNDIES AND CHAMPAGNES. . .ARE MATURING FOR YOU IN OUR CELLARS.

2,500,000 BOTTLES, HALF-BOTTLES, MAGNUMS, DOUBLE-MAGNUMS, JEROBOAMS, IMPERIALS

BORDEAUX 87, quai de Paludate, 33000 Bordeaux, France SAINT-TROPEZ Quartier de la Bouillabaisse RD 98, 83390 Saint-TropezNEW YORK 1355 2nd Ave, New York, NY 10021

FRANCE DEUTSCHLAND UNITED KINGDOM IRELAND OSTERREICH SUISSE BELGIQUE LUXEMBOURG ESPAÑA ITALIA PORTUGAL HONG KONG

Contact us on free phone 00 33 557 808 813

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BRAZIL

GDP (total) $2,090 billion

GDP (per capita) $10,800

Growth +7.5%

Members

Companies

Service Providers

Country OverviewSection produced in collaboration with

Consulting (2)

PR (2)

Event Production (1)

Business Clubs (1)

Communication (1)

Conferences (1)

Custom Publishing (1)

Exhibitions (1)

Model Management (1)

Show Production (1)

Trade Fairs (1)

Training (1)

120 COMPANIES SPECIALIZED IN

12 SERVICE PROVIDERS EXPERTS IN

Fore more details, visit luxurysociety.com/directory

Fore more details, visit luxurysociety.com/service-providers

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Luxu

ry S

ocie

ty M

arch

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For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

Travel & Hospitality (33)

Fashion & Accessories (28)

Jewelry (17)

Media & Publishing (10)

Architecture & Design (5)

Furniture & Homeware (5)

Real Estate (4)

Multi Sector Retail (4)

Beauty & Wellbeing (3)

Fine Foods (3)

Timepieces (3)

Associations & Non Profit (3)

Art (2)

Aviation (2)

Education (2)

Yachting & Boating (2)

Lifestyle & Personal Services (1)

Sports (1)

Consumer Electronics (1)

LUXURYSOCIETY IN BRAZIL

Brazil has the ninth-largest economy in the world by purchase power parity and the largest in South

America;; GDP currently stands at $2.1 tr. During the “miracle years” of the 1960s and 70s, Brazil was the

world’s second fastest-growing economy.

These reforms included the launch of a new currency (the Real). Brazil’s economy grew by 7.5% in 2010,

Argentina and, increasingly, China.

Brazil is the world’s largest exporter of iron ore and soya;; it will soon be the largest exporter of frozen meat.

Brazilian industry produces the same amount of steel as India. Brazil is the largest recipient of foreign

direct investment (FDI) in Latin America. Brazil has a tightly regulated, domestically focused, cash-rich

economy, and is continuing to stick to orthodox macro-economic policies. In addition Brazil’s banks are

government to raise taxes on some foreign investments. President Dilma Rousseff has pledged to retain the

social security systems are widely acknowledged as impediments to growth. Investment has historically been

low but the Government’s Accelerated Growth Plan (PAC), launched in January 2007, aims to rectify this.

ECONOMY

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BRAZIL

Population 201,103,000

Millionaires (number) 409,000

Millionaires (assets) $3,960 billion

Number of brazilian millionaires

Country OverviewSection produced in collaboration with

% of leading luxury brand stores 1%

growth in luxury stores +33%

luxury stores / 10k millionaires 0.46

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

estimated that the 5,000 richest Brazilian families generate 40% of the country’s GDP. Geographically, 73.5%

The Brazilian Government estimates that there are 250,000 people with a yearly income of over $500,000,

although experts say that there are likely to be many more due to a tendency for wealthy Brazilians to

underestimate their incomes in order to avoid Brazil’s high taxes. Low levels of public and private savings

Banks (Anbid) recently introduced regulation to cover private banking, which stipulates that a client must

have over $500,000 in investable assets.

LOCAL WEALTHThere are between 300,000 and 500,000 regular consumers of luxury goods in Brazil. Recent research

showed that 40% of luxury goods consumers are high executives in the private sector, the majority (60%)

being men. Three-quarters of these consumers have at least the equivalent of an undergraduate degree.

Separate research found that executive pay in Sao Paulo is higher than anywhere else in the world. The

luxury market in Brazil grew to BRL15.1 bn ($9.0 bn) in 2010. Figures show that the wealthiest 10% of the

based in Sao Paulo, momentum is building for such brands in both Rio de Janeiro and the capital city of

Brasilia.

Brazil is unique in that many luxury customers pay by instalments, with major brands such as Dior and

Tiffany only offering this service in Brazil.

Brazil’s luxury economy focuses on the consumption of luxury goods, driven by booming middle and wealthier classes.. The number of millionaire households in South America’s biggest nation is forecast to more than triple by 2020, whilst its luxury market was expected to grow by 20% in 2011, reaching $3 billion.

process, marred by bureaucracy. In 2011’s «ease of doing business» ranking by the World Bank, Brazil came in at No. 126, nestled between Ghana and Lebanon. Red tape, stiff tariffs on imports

purchasing the same item in the U.S. or Europe.

LUXURY MARKET

Millionaires Deca-Millionaires Centa-Millionaires

400k

300k

200k

100k

40k

30k

20k

10k

2000

1500

1000

500

2008 2009 2010 2008 2009 2010 2008 2009 2010

Country Overview

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

Brazil

>CHF 3,000

Premium

G7

CHF 500-3,000

Luxury

Global

CHF 200-500

2008

2009

20082007

2007

20082007

2009 2010

2010

2009 2010

Luxury Car Demand

Core Luxury Growth (Change in value of Swiss Watch Imports)

Aspirational Luxury Growth (Change in volume of champagne imports)

+60%

0

-60%

60%

0

-60%

40%

0

-40%

+400%

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BRAZIL

OVERVIEW DETAILS

MANAGEMENT

CONTACT

Corporate Members

Emailvision is a leader in on-demand software for online relationship marketing.

We power smart email, mobile and social marketing with built-in customer intelligence, helping luxury brands to engage with fans and loyal customers beyond traditional channels. To make it possible for

streams online, we provide excellence in software and integrations with key business applications, while luxury brands possess invaluable information about their customers.

With this knowledge, luxury brands are able to develop the most innovative and personalised communications to foster stronger, more enduring relationships, taking full advantage of the unprecedented

teams in 19 countries, we work closely with our clients to deliver 350,000 campaigns every month worldwide.

Our work has always been about giving marketers complete control of their online campaigns, without heavy reliance on internal IT, through cutting edge technology. Yet, when it comes to service and support, we take the old-fashioned approach. Being customer-focused is one of our core values and our highly responsive and dependable staff work closely with clients to help them achieve their marketing goals.

References

Hermès, Mercedes-Benz, Sandro… just three of over 3,000 clients worldwide.

Founded: 1999Permanent staff: Over 600Worldwide presence: 19 countries Argentina, Austria, Belgium, Brazil, Canada, China, France, Germany, Hong-Kong, Israel, Italy, Mexico, Netherlands, Portugal, Spain, Sweden, Switzerland, UK, USA

Nick HeysFounder and CEO

EMAILVISION BRAZILRua Geraldo Campos Moreira,375 - 2°

[email protected] www.emailvision.com/luxury

emailvision

Nathalie Chaboche

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BRAZIL

Knowledge is power.The Global Blue Dossier is an ethnographic deep dive into the customers that luxury brands value the most, yet o!en know the least: wealthy, upwardly mobile travellers.

‘The Growing Complexity of the Chinese Shopper’ provides insights and recommendations that will equip you with a unique, strategic advantage.

We detail the needs and nuances of the Chinese global shopper, the most important and influential customer group we’ve ever witnessed.

Bespoke reports

Annual reviews

Quarterly briefings

Be first to know. Email us on [email protected] and we’ll be in touch.

www.global-blue.com/corporate

CC_Int_140x200_Eng_111108.indd 1 11/9/11 3:15 PM

OVERVIEW DETAILS

MANAGEMENT

CONTACT

In the age of the globalized economy and emerging markets, boundless travel is a fact of life and the East is rising. The world is changing and every business needs to answer the same questions. Who are tomorrow’s customers? How do you reach them? How should you speak to them? How do you give them the service they want?

The world’s fastest growing economies are changing the face of wealth, and all of us, from big businesses to boutique brands, are entering a new age where the customers we value the most are the people we know the least.

Every retail and hospitality business will need to engage and delight a new kind of customer, bringing unprecedented opportunity for growth from global shoppers – the world’s most valuable customers. Every business needs them, one company knows them.

Blue has been guiding tomorrow’s customers for the last 30 years. Today we serve in excess of 60,000 global shoppers each and every day – 1 every 1.5 second in 40 countries on 5 continents. Global Blue offers them all the services they need to shop and spend wisely when travelling in foreign countries.

We are the experts in international travellers’ shopping and spending;; we work with over 270,000 of the world’s favourite brands, stores, and hotels, and help them to maximise their share of business from the lucrative global shopper market.

Global Blue’s range of services includes VAT/GST refunds, dynamic currency conversion, front-line staff training and education, marketing services in the global shoppers’ countries of origin and at destination, POS and retail technologies, as well as intelligence and consultancy services.

Employees: 1200

Manelik Sfez VP Partner & Corporate Marketing

Global Blue SARoute de Divonne 461260 NyonSwitzerland+41 22 363 7740www.global-blue.com/corporate

Global Blue

Corporate Members

Marie Bergfelt Senior Manager, Corporate Communications

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BRAZIL

OVERVIEW DETAILS

MANAGEMENT

CONTACT

Corporate Members

OUR SERVICES

Ipolitis & Hubertus provides strategic advisory for aspirational brands, high-end manufacturers and luxury goods retailers taking into account market demand, direct competition and new product offer.

or horizontal integration of industry, through internal or external growth.

a deep strategic approach by creating opportunities for sellers and buyers, developing joint-ventures and commercial alliances and

mandates.

requirements: respect of family values in company transmissions;; preservation of brand identity in strategic development projects;; ensuring a reliable and relevant partner in sale processes;; improving brand recognition and market position, through internal and/or external growth.

OUR EXPERTISE

Ipolitis & Hubertus is fully dedicated to luxury goods industry. Our experience in luxury brand management, knowledge of strategic trends and sensitivity in intangible assets, have provided us with an appropriate understanding of luxury companies & owners values.

Our expertise covers the key segments of luxury, such as:

1. Diamonds, Jewellery, Watches and Writing Instruments2. Haute couture, Ready-to-wear, Leather goods & Fashion Accessories 3. Wines and Spirits

Founded: 1999Worldwide presence: a global activity with operations in Europe especially in Italy, France, United Kingdom and Switzerland

Patrice Müller Partner [email protected]

IPOLITIS & HUBERTUS SA17 Rue des Pierres-du-Niton1207 Geneva, Switzerland+41 22 940 25 30 [email protected]

Ipolitis & Hubertus SAIPOLITIS & HUBERTUS SA

CORPORATE FINANCE

IPOLITIS & HUBERTUS SACORPORATE FINANCE

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BRAZIL

MALLS & SHOPPING AREAS (6)

Directory

CIDADE JARDIM MALL São Paulo+55 11 3552 1000

cidadejardimshopping.com.br

DASLU São Paulo www.daslu.com.br

IGUATEMI BRASILIA Brasilia www.iguatemibrasilia.com.br

IGUATEMI SAO PAULO São Paulo www.iguatemisaopaulo.com.br

JK IGUATEMI São Paulo www.jkiguatemi.com.br

RUA OSCAR FREIRE São Paulo www.visiteaoscarfreire.com.br

A MAGAZINE Barueri www.amagazine.com.br

BLACK CARD LIFESTYLE MAGAZINE

São Paulo www.blackcard.com.br

ELITE MAGAZINE São Paulo+55 11 5093 9393

www.elitemagazine.com.br

MAGAZINES (16)

ELITE TRAVEL São Paulo+55 11 5093 9393

www.elitemagazine.com.br/elitetravel/

HIGH SOCIETY MAGAZINE São Paulo www.highsocietymagazine.com.br

ISTOE PLATINUM São Paulo editora3.terra.com.br/istoe_platinum.php

L’OFFICIEL BRASIL São Paulo

MERCATO IMMOBILIARE Florianópolis www.revistamercato.com.br

PUBLIC FIRST CLASS Santos+55 13 3222 1323

RELOGIOS & RELOGIOS + 55 41 3033 0150 www.relogioserelogios.com.br

REVISTA POLO SUL Porto Alegre www.revistapolosul.com.br

ROBB REPORT BRASIL São Paulo www.robbreport.com.br

SAO JOSE POLO São Paulo www.saojosepolo.com.br

SAO PAULO LUXURY MAGAZINE

São Paulo www.spmagazine.com.br

SAX MAGAZINE São Paulo [email protected]

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BRAZILDirectory

BLACK CARD LIFESTYLE São Paulo www.blackcard.com.br

BLOG DO LUXO www.blogdoluxo.com

IG LUXO São Paulo luxo.ig.com.br

INFINITE LUXURY São Paulo

PORTAL DO LUXO São Paulo+55 11 2609 0951

[email protected]

PUBLIC FIRST CLASS São Paulo

WEBSITES (7)

THE PRESIDENT São Paulo www.customeditora.com.br

VOGUE BRASIL São Paulo www.vogue.com.br

WISH REPORT São Paulo www.wishreport.com.br

YACHTBRASIL São Paulo www.yachtbrasil.com.br

BUSINESS CONSULTING (8)

ACAJU DO BRASIL São Paulo+55 11 3262 4657

www.acajudobrasil.com.br

CAVIAR LUXURY São Paulo www. caviarluxury.com.br

CHRIS PITANGUY São Paulo www.chrispitanguy.com.br

LUXO BRASIL São Paulo www.luxo-brasil.com

MCF CONSULTORIA São Paulo [email protected]

MAISON DU LUXE EVENTOS LTDA

São Paulo [email protected]

VALOR LUXURY LAB São Paulo www.luxurylab.com.br

QUARTIER DU LUXE Brasília www.quartierduluxe.com

WEB LUXO São Paulo www.webluxo.com.br

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PR & EVENTS (7)

Directory

Help us crowdsource the world’s best experts. Send more details about companies missing in this list to us at [email protected]

ATTITUDE COMUNICACAO Rio de Janeiro www.atitude.inf.br

FERRAZMODA São Paulo www.ferrazmoda.com

MONICA MENDES COMMUNICATIONS

São Paulo www.monicamendes.com.br

RECRUITMENT (1)

ADHOC SEARCH São Paulo www.adhocsearch.com

ADVERTISING (3)

COM FORWARD Rio de Janeiro+55 21 22410 902

[email protected]

HIGHER+HIGHER São Paulo/London, UK

www.higherandhigher.com

RECICLO Belo Horizonte www.recicloweb.com.br

PATRICIA BRANDAO Rio de Janeiro+55 21 2521 9461

[email protected]

SUPORTE COMUNICAÇAO São Paulo [email protected]

VERBO São Paulo+55 11 6332 0727

www.verboagencia.com.br

X-MART CONSULTORIA E MARKETING

Rio de Janeiro www.x-mart.tur.br

BUSINESS SCHOOLS AND UNIVERSITIES (2)

ALVARES PENTEADO (MBA in Luxury Management)

São Paulo +55 11 3662 1662

[email protected]

RMEC – ROBERTO MIRANDA

(MBA in Luxury Hotels Management)

São Paulo www.urm.com.br [email protected]

Luxury Society Brasil guide Luxury Market

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