LUXURY High Performance Kitchens FINAL

Presenters •  Andrea Medeiros, editor-in-chief, TecHome Builder

–  Reports about recent trends in the connected kitchen –  Moderates session

•  Linda Passaro, marketing consultant, Strategic Branding Solutions

–  The idea of luxury as a mindset, recent stats –  Identifies top 10 kitchen trends

•  David Gordon –  Luxury builder perspective on kitchen tech trends

High-Performance Kitchens

Marketing consultant Strategic Branding Solutions, LLC More than 25 years marketing experience with luxury companies

LindaPassaro

Luxury Market •  Luxury applies to top 1% of

UHNW individuals •  In 15 years, luxury

consumers grew from 140 to 250 million

•  Personal luxury goods grew to $251 billion in 2014

Source:UnityMarke1ng

Luxury Real Estate US top destination for $30 million UHNW buying $1 million+ homes +14.2% Q2 2015

Source:WealthX,Sotheby’s2015

Luxury Real Estate •  Palm Beach largest price

gains +42%

•  Miami 12x highest average prices at $6.5 million

•  Millenials account for 16%

of home purchases $1.0 milion+

Source:Redfin,Sept.2015

Luxury Real Estate Luxurious homes mean having something no one else has… to impress others, you need even more luxurious, unique features & technology.

“Exclusivity separates luxury home owners from high-end” “As technology is more accessible… being ‘luxurious’ gets even harder… need to stand out and bring experiences to higher levels.” —Pamela Liebman of Corcoran Group Pearl Fisher Report

Luxury Kitchen Trends Trend in cooking shows wave of new appliances promising chef quality…

“We're creating products people never knew they needed, now can't live without,” — Samsung President, Tim Baxter.

Luxury Kitchen Trends "We are in a movement… what the kitchen should truly be… most kitchens built by architects… not to be used by a cook,” — Eric Ripert, Chef Le Bernardin NYC

Luxury Kitchen Trends “The Art of Cooking Meets Technology” in the Kitchen Performance Kitchens must meet consumer needs to cook, entertain, promote healthy living

Luxury Kitchen Trends Balance between “high tech” and “high touch” as kitchen are the highest human “connection” space for family and friends. Does tech in the kitchen free consumers from constraints? Or tie them tighter to devices? How to keep the kitchen “human” with “advanced technology.”

Source: “High Tech High Touch: Technology & Our Search for Meaning” John Naisbitt (1991)

1. “PERFECT KITCHEN” Indoor and Outdoor

Luxury Kitchen Trends

2. Touch Cabinets


3. ‘Uber’ Pantries – mini prep kitchens, coffee stations, chef prep area for entertainment


4. Clean Countertops


5. Refrigerator Drawers in Island


6. Built-In Wine Refrigerators


7. Steam Ovens


8. ZERO Energy – new efficiency 30% reduction in costs / 33% reduction in CO2 emissions


9. Smart Technology idevice controls


10. Smart Appliances Refrigerators


Appliance Brands Race to even Smarter Technology…. Countertops that Cook?


Source: CNN Money 2/15 Fortune 5/15

Q&A Are appliance brands or consumers demanding technology/connectivity in kitchen? How to communicate as builder community to UHNW buyers about technology in home/kitchen? What primary “need” for Technology in Kitchen:

–  Speed/ Ease of use? –  Functionality? –  Performance /Showmanship as First Adopter in Social/Affinity Group?

LUXURY High Performance Kitchens FINAL

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