Virtual luxury

Can the internet be used for product seduction?

By Claudio Diniz

Universal Truths

The luxury experience starts online.Online brand merchandising already

establishes a luxury experience.

Claudio Diniz

Claudio Diniz

Visitors come to see products

Over 80% of visitors to luxury websites come to access product information

Claudio Diniz

Claudio Diniz

Claudio Diniz

Claudio Diniz

The role of onlinemerchandising, is not the same

as advertising

Claudio Diniz

Claudio Diniz

Claudio Diniz

Claudio Diniz

Claudio Diniz

Claudio Diniz

In luxury experiences online, it is product characteristics that drive brand interest

(not the other way around)

Claudio Diniz

Claudio Diniz

Claudio Diniz

Claudio Diniz

The usability of online sales can also be a luxury.

Luxury customers are more than 20%more likely to say they are time-pressed, compared with the averageonline shopper.

Claudio Diniz

The product is luxurious.

Claudio Diniz

Every single webpage is a brandstatement.

Claudio Diniz

Claudio Diniz

Selling luxury always meansselling emotions

(whether in store, magazines, or ……..online)

Claudio Diniz

Claudio DinizEDUCATION

2009 University of the Arts London, London College of Fashion, UK

Extension Course The Design and Branding of Luxury

2007-2008 FAAP Business School, Sao Paulo, Brazil

MBA in Luxury Brand Management

2007 ESSEC Business School, Paris, France

International module MBA Luxury Brand Management

1990-1994 Universidade Gama Filho, Rio de Janeiro, Brazil

Accountancy

2004-2006 Brazilian Sommeliers Association, São Paulo, Brazil

Extensive courses in wine

Claudio DinizProfessional Experience

2002 - 2008 Diniz Eventos Ltda., São Paulo, Brazil

Owner/Director

2006 - 2008 Sampa Post Magazine, São Paulo, Brazil

Columnist and responsible for finances and advertising

Expatriate magazine

1999 - 2002 Inn or Out Catering Ltd., London, England

M&H Catering Ltd., London, England

Free lancer in organzing events

1996 - 1998 BKR Auditores e Consultores S/A, Rio de Janeiro, Brazil

Senior Auditor

1994 - 1995 Walter Heuer Auditores Independentes, Rio de Janeiro, Brazil

Semi-Senior Auditor

Claudio DinizContact:

Claudio@claudiodiniz.com+31 6 24334545

My Blog on Luxury, Fashion & Lifestyle Professionals:www.claudiodiniz-claudiodiniz.blogspot.com

Thanks!