NIKHIL ADHLAKHA

LUXURY BRANDING

Something inessential but conducive to pleasure and

comfort. Something expensive or hard to

obtain. Sumptuous living or

surroundings

LUXURY

Products and services that are not considered essential and are

associated with affluence In economics, a luxury good is a

good for which demand increases more than

proportionally as income rises, and is a contrast to a "necessity good", for which demand is not

related to income.

LUXURY GOODS

Brand for which a majority of its products are luxury goods.

It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury

goods.

LUXURY BRANDS

1. GUCCI2. CHANEL

3. CALVIN KLIEN4. LOUIS VUITTON

5. CHRISTIAN DIOR

WORLD’S FAVOURITE

SOURCE - http://www.forbes.com/2008/03/25/brand-luxury-desirable-forbeslife-cx_nr_0325style.htmlResearch Conducted By – The NIELSEN COMPANY

Clothing (Gucci, Versace etc.)Accessories (Louis Vuitton, Fendi)Automobiles (Rolls Royce, Ferrari)Watches (Rolex, Raymond Cartier)Shoes (Jimmy Choo)Hotels (Ritz Carlton, Four Seasons)Jewelry (Tiffany, Swaroski)WineTeaWater, Chocolates etc

NEW TRENDS

ONLINE LUXURY

SOURCE - http://weblogs.hitwise.com/heather-dougherty/2011/12/_luxury_brand_report_studies_n.html

Top 10 Luxury Brands captured almost 90% online market share

Certain focused and well respected brands, often beacons of coolness and quality, are now cashing in by enriching other, more

all-encompassing brands. E.g - Bentley and Breitling -- Breitling Professional Instruments (watches) have created a dashboard clock for the Bentley

Continental GT. The Breitling clock is housed in the centre of the limo's wing-

shaped fascia panel

BRANDED BRANDS

o a new segment of luxury consumers emerged. This included successful business people,

industrialists, artists and those who found new riches in various markets across the world.

o A new service industry emerged due to this: the fashion stylist who helped this nouveau riche look

and feel fashionable.o luxury companies came up with a completely new

set of products which later on were defined as accessible luxury

o included handbags, scarves, wallets and purses, belts and such other low-price goods.

MASSIFICATION OF LUXURY

c Idris Mootee 2004

http://en.wikipedia.org/wiki/Luxury_good

http://www.answers.com/topic/luxury#ixzz1lVgVN7d1

http://www.slideshare.net/imootee/luxury-brand-marketing-keynote-germany

http://trendwatching.com/trends/BRANDED_BRANDS.htm

REFERENCES & SOURCES

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