1. Submitted byJoshner JohnyMACFAST

2. The Toilet soaps market is estimated at 5,30,000 tpaincluding small imports. Bathing and toilet soaps accounting for around 30% ofthe soap market. Soap Industry divided into three segments namelypremium, popular and economy. Premium soaps are estimated to have a market volume ofabout 80,000 tones which around share of 14 to 15% 3. Luxury Lux first appeared toilet soap in 1925 In1960s, Lux went coloured First Hollywood great to appear in a Lux commercial In 1970s, Jayalalitha Featured Lux 4. 1916 Laundry soap 1925 Bathroom soap India 1929 First brand ambassador: Leela Chitnis(1929) Market share is almost equal to Lifebuoy 5. MARKETING MIXPRODUCT MIXPRICING MIXPLACE MIXPROMOTION MIX 6. Product Classification: Tangible Non durable good Lux and other soaps fall into the category ofconvenience good. 7. PARENT COMPANYFINAL CONSUMERRETAILERSTOCKISTWHOLESALER/ DISTRIBUTOR 8. Lux almond Lux orchid Lux fruit Lux saffron Lux sandalwood Lux rose Lux international Lux chocolate Lux aromatic extracts Lux oil and honey glow etc. 9. Labeling : Lux trade characteror logo is presentprominently in thepackage Female model Displayed graphically Key ingredients 10. Different colors Different variants( Saffron Saffron variants & Pink Rose extracts etc. ) Package size 100gm, 120gm, 150 gm Launched Mini Lux 45gm - Rs 5 11. Competitive prices: Neither high nor low 12. LUX IS A BRAND THAT APPRECIATES BEAUTY AND GLAMOUR LUX IS A BEAUTY SOAP OF THE FILM STARS A DELIGHT TO THE SENSES LUX CELEBRATES THE INDULGENT RITUAL OF BEAUTIFICATION LUX IS ALWAYS RELIABLE & TRUSTWORTHY 13. Indias Most Trusted BrandRank Brand1 Lux2 Colgate3 Rin4 Thums Up5 Dettol6 Fair & lovely7 Surf8 Coca cola9 Pepsi10 Horlicks 14. LUX STAR TRADITION STARTED IN 1934, WITH ACTOR LEENACHITNIS BOLLYWOOD FILMSTARS ALSO PROMOTES ITS BEAUTY SOAP HAR STAR LUCKY STAR OFFER LUX CELEBRATING RANGE CHOCOLATE SEDUCTION AROMATIC GLOW LUX WHITE STA BODY WASH SHAH RUKH KHAN: FIRST INDIAN MALE BRAND AMBASSADER 15. Active since 1929 16. 17. 18. Internal Competitor:External Competitor 19. 20. PENETRATE IN RURAL SEGMENT INCREASE IN MARKET SHARE TRAP THE UNTRAPPED CATEGORY