Venture Summary

Venture NameLuvrs

Pub l ic D isc losure Summary

Whi le look ing for c lothes that su i ted my own aesthet ic sty le , I saw a gap in the market between what was be ing so ld and what I actua l ly wanted to wear . The gap was espec ia l ly apparent in bo ld pr ints on l a rge sca les . With the creat ion of Luvrs , a youth based brand that spec ia l izes in bo ld v ibrant patterns on s imple st reet wear , I am work ing towards f i l l i ng that gap .

Venture Overv iewThe p roduct I am t ry i ng to se l l i s s n apbacks . These a r e a k i nd o f h a t w i t h spec i f i c f e a tu res t ha t a r e un ique to t he s ty l e . The te rm “ s napback ” r e fe r s to t he way the ha t “ s n aps ” togethe r a t t he “back ” o f t he ha t . Othe r f e a tu res common to t he snapback i s t he w ide b r im cap tha t i s wo rn f l a t , w i t hou t t he cu rve o f a r egu l a r c ap .

My idea addresses the opportun i ty to se l l a new range of snapbacks that have benef i ts that others on the market don ’ t have . They wi l l be Austra l i an des igned and made , surg ing an Austra l i an ident i ty on an indust ry f looded by Amer ican and European des igns . They wi l l a l so be qua l i ty goods that a re st i l l w i th in a pr ice range that my market can afford .

Target aud ience/marketThis product wi l l be so ld to fash ion consc ious , midd le c lass youths between the ages of 15 and 30 . These a re the peop le I be l ieve wi l l be interested in the product and ab le to afford the mid end pr ice range .

The market i s the l a rgest market that th is product wou ld appea l to and whi l st i t i s not the b iggest market , I be l ieve i t i s the most wi l l i ng to spend on th is product .

The best way to make them buy my product is by word of

mouth , because i t i s a st reet brand , i t w i l l se l l f rom the bottom up . I nstead of runways and fash ion shows, the key to the success of the product wi l l be to get k ids on the st reet wear ing the brand , and te l l i ng others about the brand .

I n the l ast century there was a change in the way fash ion was marketed , the r i se of soc ia l media and other p latforms for peop le to connect , fash ion is tak ing ho ld f rom the ground up . I nstead of des igners te l l i ng peop le what to wear , des igners a re look ing to the peop le to te l l them what to des ign . Th is i s ev ident in brands such as Santa Cruz , V iv ian Westwood and Jeremy Scott .

ResourcesThe resources wh ich a re requ i red to make my venture funct iona l w i l l be as fo l lows :

Human : A manufacturer that wi l l make a qua l i ty good for a reasonab le pr ice .

F inanc ia l : An investor with a stake ho ld or interest in the product and i ts market .

Phys ica l : Sourc ing of un ique qua l i ty mater ia l s to create the des igns at a reasonab le pr ice , or a l te rnat ive ly a pr int maker to make or ig ina l p r ints un ique to my product

Deve lopmentThe f i rst step was to make a prototype , wh ich I have a l ready done . The next step is to f ind an investor who wi l l put up the money for the manufactur ing . F rom there I w i l l need to f ind a manufacturer that wi l l make a qua l i ty good for a reasonab le pr ice . Dur ing th is step I w i l l need to cons ider the pr ice d i f ference of mak ing i t i n Aust ra l i a or abroad . Once I have a manufacturer I need to get a d ist r ibutor to take my product to stores on my beha l f , s imu l taneous ly with d ist r ibut ion I w i l l put out a press re lease and dec ide on the forms of advert is ing and pub l ic i ty I w i l l go with . F rom there , the goa l wi l l be gett ing the product into stores wh i le st i l l mak ing a prof i t .

Stat ionary

Magaz ine Advert isement

Soc ia l Media

Website

Packag ing

Concept Store

Press Re lease