Marketing

The Portuguese Furniture Export Project

Design

Sales

Summary

Due to the current economical situation more and

more Portuguese companies are forced to

develop or increase their export activities to

sustain business.

The objective of LUSOF is to work closely

with Portuguese furniture manufactures,

that often do not have the international

knowhow, and want to develop new

markets to increase export volumes.

The furniture industry in Portugal has a long

history and has over 4000 specialized

companies who are heavily dependant on the

Portuguese and Spanish markets.

LUSOF was created to help clients source the right

products, enhance their capabilities to develop specific

products and optimize logistical flows (f.e. one go goods

from different sources).

Martijn Wiecherink Martijn, is an expert in Supply Chain and Operations management. Gained

his experience in a wide range of industries and various international

markets in Europe, North America and Asia Pacific. Martijn worked for the

biggest Portuguese furniture export company and was responsible for the

global supply chain. Through out his career Martijn has been creating new

processes, networks, departments and new businesses.

José Melo José, is an expert in Purchasing, Sales and International Business

Development. Since 1987, he has been among leaders of multinational

companies worldwide, leading and driving business in North America,

Europe, Middle East and Asia-Pacific. Since 2006 he was part of the

Executive Board of Directors who were responsible for developing a new

global brand and managing the biggest furniture & design company in

Portugal, exporting and operating worldwide.

The Team

Promote, develop and consolidate

the capacity of the Portuguese

furniture industry on an international

level

Our Vision

Our Mission

• Provide international market development

• Develop and manage a world class supply chain using economies-of-scale

• Provide design support to align products with market and client specific

requirements

• Develop suppliers technically to improve competitiveness

International

Customers LUSOF

Furniture Suppliers

Furniture Suppliers

Furniture Suppliers

Furniture

Supplier

2013 2014 2015

Work with 4-6

manufacturing

partners

Work with 8-10

manufacturing

partners

Work with 10-12

manufacturing

partners

Manufacturing

partners

Markets Actively develop

3 markets

Actively develop

6 markets

Actively develop

9 markets

Organization 4 people 6 people 10 people

Clients 3-4 Clients 6-8 Clients 10-20 Clients

3 Year Strategy

Business Units

• Supplier benchmark

• Supplier selection

• Contract negotiations

• Supplier relation

management

• Coordinate design

and technical support

Supply Management Operations

Management

• Distributor selection

• Distributor management

• Order management

• Process and systems

management

• Quality control

• Financial control

• Performance

management

Business Development

• Market analysis

• Business development

• Client relations

management

• Coordinate client

specific product

development projects

• Sourcing for best

suppliers and partners in

business

By PEDRO SOUSA DESIGN STUDIO

• Select portfolio per market / client

• Develop specific client product projects

• Support suppliers product development programs

• Develop own collection

Pedro Sousa Collection

Design Support

Product Portfolio

• Partner selection - selection of the best products of

each supplier and present as one collection to clients

• Client specific product development – identify specific

customer needs and develop products together with

clients

• Own collections – work together with the leading

Portuguese designers to create own brand

Own

Collection

Partner Selection

Client Specific Product Development

Own

Collection

3 years

11

Services Distribution

solutions Product Design

International Business

Development

Business Planning and Optimization

International Market Inside

End-to-end Transport solutions

Develop combined

distribution initiatives:

e.g. stores, quick ship

programs, etc

• International network of

contacts

• Multilingual team

• International sales exp.

• International market

studies

• Latest trend analysis

• Support new product development

• Develop customer specific products

• Drive collaborate planning and process alignment to optimize competitiveness

• Share best practices efficiency improvement ideas

Use economy of scale to negotiate competitive prizes, increase shipment frequency and improve priority level.

Value added Services to be available for all manufacturing partners

Service Offerings

Clients / Markets • Initial markets to be developed are The Netherlands, United

Kingdom, United States and Canada • Focus will be on furniture chains – multiple shops • Where and when necessary working with local agents to accelerate

market penetration • Not only selling products – offering an end to end solution to the

customer (from R&D to delivery)

Partners • Select partners on a range of criteria

• Capacity, Technology, Materials used, Innovation, Lead-time, etc

• Looking for partners that are open for new ideas and want to expand internationally

• Representing partners in a market on an exclusivity basis • Partner selection will be offered under the LUSOF name

Business Development

• A partner that will drive international business growth

• No extra investments in international business development

• Product design and technical support • Capabilities to develop client specific projects • Utilize an international supply chain • Through economies of scale better transport and

distribution prices can be negotiated and more frequent delivery services – what results in less need for regional inventory

• Wide range of skills available to optimize internal business processes, e.g. product development, marketing, demand planning, logistics

Manufacturer Benefits

Client Benefits

• Main One-stop-shop with wide range of

furniture manufacturers

• Portugal has a long history of high quality

furniture manufacturing

• Close and direct control on product quality

• World class supply chain that can adapt to

specific customer needs

• Quick delivery times

• End-to-end order visibility

• Ability to manage customer specific product

development projects selecting the best and

the most adequate manufacturers

Partner Selection

Organizational Structure

Board

Managing Director José Melo

Operations Director

Martijn Wiecherink

Sales Director Jose Melo

Supply Director

TBC

Martijn Wiecherink

José Melo External Investor

Design Team TBC

Our future is your sucess!!!