LUSO Spring 2010 Magazine Vol II
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Joe A. Mattos, passed away unexpectedly from a heart aneurysm on November 4, 2009. Joewas born 12/14/29 in Modesto, CA. He spent his early childhood in a ranch in Escalon, CA
and his youth in Rodeo, CA. He was an accomplished baseball and football player, going on to
play baseball at Vallejo JC. He graduated from SJSU in 1952, where he majored in Business and
Economics. He was eternally grateful to the school because it taught him that education was the
key to opportunity. Joe met his wife of 58 years, Beverly Paxton, while attending SJSU. Preceding
Army induction, he was commissioned as a 2nd Lieutenant, and after training in Texas and Virginia,
Joe was deployed to Pusan, Korea where he was the head administrator, overseeing 150 troops an
indigenous personnel, in the Medical Service Core for 19 months. In the years following his dischar
from the Army, Joe attended UC Hastings College of Law and Golden Gate School of Law; he opene
a general law practice in San Jose, which he successfully maintained for over 48 years. Joe was
proud of his Portuguese heritage, a pride that carried into his philanthropy, which included extensive
pro bono work to ensure establishment and recognition of Portuguese and Azorean heritage and of
non-prot businesses in the valley and in the State of California. One of his passions was the San
Jose State Athletics, especially Spartan Football, which he showed by not only providing supportbut also attending games home and away for over 50 years. He was also passionate about travel,
having visited all 50 states and over 85 countries spanning 7 continents. Joe held various positions
in the Luso-American Fraternal Federation Board, becoming State President for the term 1973-1974
Subsequently, he was appointed to the UNLIS/LALIS Board as the Societys Legal Council, a positio
he held through his retirement in 2008. Joe loved to make conversation and found pleasure in ndin
common ground with people from different backgrounds. He had a playful sense of humor; he loved
to learn; he was a thinking man, a philosopher of sorts. He will be dearly missed. He is survived by
his wife, Beverly, son Brett, daughter Kim and their spouses, granddaughter Piper, sisters Rosalina
and Marie and their husbands, and numerous nephews & nieces.
Paulo Rocha Goulart, 82, died at his home in Modesto, CA, on June 18, 2010, after a pro-
longed illness. Paulo was born in Calheta, Sao Jorge, Azores. Upon immigrating to the Unite
States, he lived for many years in San Diego, where he was a very active member of the
community. He then moved to Turlock, where he worked for Kings County Truck Lines until found-
ing his own transportation company. He organized many tours to the Azores, Madeira, Portugal and
South America. Paulo was founder and director of the radio program Hora Portuguesa in southern
California; he was also co-founder and rst president of the popular Alianca Aoriana, and served
for many years as the San Diego correspondent for the now defunct Jornal Portugues. Paulo was
very active member of the popular Cabrillo Festival, which each year commemorates the discovery o
California (by sea) by Portuguese navigator Joo Rodrigues Cabrilho, and which is held in late Sep-
tember with the participation of several countries: Portugal, US, Spain and Mexico. For many years
Paulo would reincarnate the great navigator during the festival, bearing the heavy uniform of a navaofcer of the XVI century in the oppressive heat of the late summer season in Southern California.
Paulo Goulart was very proud of his roots and remained involved with the many fraternal organiza-
tions and their activities in California. He served as an ofcer of LALIS, LAFF and LAEF. In 2006, he
was awarded a Certicate of Appreciation and in 2008, he was given the title of Honorary Director,
both by the Luso-American Education Foundation. He also served as President of SES (1970-1971
holding the title of Dean of Supreme Presidents at the time of his death. For all his many contribu-
tions to the Portuguese communities of California, Paulo was decorated with the medal of Comend
dor da Ordem do Infante D. Henrique by the Portuguese Government in June 1984; that same year
he was also awarded the Silver Medal of Merit by the Portuguese Community. Paulo was laid to res
in a private ceremony in Lockford, CA; in lieu of owers, friends were asked to send donations to the
Luso-American Education Foundation and Portuguese Fraternal Society of America.2
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Joaquim da Silva Costa was born on October 29, 1949 in Escariz, Sao
Mamede, District of Braga, Province of Minho, Portugal. He is the son
of the late Domingos Machado da Costa and Josefa da Siva Costa,
who still resides in Sao Mamede. Joaquim has ve siblings; Manuel, Jorge,
Jose, Julia and Rosa.
Joaquim attended elementary and secondary school in his hometown. As
soon as he nished school, he moved to Brazil to be with his father. He got
his rst job at an industrial company, making bread and pastries, all while
continuing his education. Joaquims hard work and dedication allowed him
to quickly rise to management level at the company. In 1967, Joaquim and
his father immigrated to Mineola, New York, fullling his fathers dream of
coming to America. In 1968, Joaquim returned to Portugal with the money
that he saved while working in Brazil. He used the money to repair the roof
and structure of his parents home the home is still sturdy to this day! He
also purchased his rst motorcycle. This was a dream come true for Joa-
quim. He returned to the USA in the winter of 1968. At this time, Joaquim,
now known as Jack, began working for a plastics company, making luggage
handles. In the spring of 1969, Jack was noticing nature around him;
owers, tree, grass, and decided that what he really longed to do was work
outdoors and not be a prisoner between walls.
Jack began working at a gardening company where, for two years, he ab-
sorbed all of the information he could about landscaping. He decided at that
point to start his own gardening and landscape design company. 40 years
later Jack and his partner, Joe Oliveira, have one of the most successful
landscaping companies in New York, J and J Landscaping.
In 1971, Jack married Maria Gorete Albuquerque. Maria Gorete was born
in Barcelos, Minho and also had immigrated to Brazil. Together, Jack and
Maria have two children; a daughter Andrea, married to Ricardo and a son,
Daniel, married to Jennifer. They also have four grandchildren; Michael,
Alex, Maya and Jack.
Aside from his successful business and personal life, Jack has also been
an inuential member of his community since 1970. He began with helping
create the rst folkloric group in Mineola and having them participate in an
International event in New York City. He also became a member of the
Mineola Portuguese Center where he assumed many positions. It was in
1970 that Jack became a member of the Portuguese Continental Union,
Lodge 51 Jardim de Portugal. He immediately became involved in the
Society, and worked alongside Mr. Antonio Bernardo, among others, where
he learned to love and serve our Organization. Jack was selected to be
President of the Board of Directors of the Portuguese Cultural Society, Julio
Dinis, of Mineola Portuguese School which has over 200 students studying
Portuguese Language and Culture. He was also a founder of the Alhei-
rense Cultural Center.
In 1979, Jack and his brother Joe ventured into the restaurant business
and acquired Little Portugal Restaurant in Mineola. Fortunately, Jack held
onto his landscaping business because once again he realized that being
indoors was not for him. Eventually he allowed his brother to take over the
restaurant which he still owns today, although it now operates under the
name Heart of Portugal.
Jack is very much looking forward to leading the Society in the upcoming
year. He hopes to continue the efforts of the past presidents and increase
involvement and membership of the Society.
For Jessica Furtado, her last year as 20/30s Associate Board president was awonderful learning experience, and she is very excited to continue this journey a second year! She has enjoyed attending conventions, parades and lodge evat home and across the region, and cannot wait to get back on the road, catchinup with all the hospitable personalities she met in the last year and in the 25 pluyears she has been a member.She is the daughter of Edite and Serge Furtado and was born April 16, 1980 inBoston, MA. After graduating high school she moved to Chicago, IL, to attendColumbia College Chicago where she received her B.A. in Film Production. Inher last year she was accepted into the CBS writing program in Los Angeles, aintensive screenwriting program hosted by CBS Studios Once the program endshe moved to New York where she worked as an Event Coordinator for New YoWomen in Film and Television before moving on to work for Anonymous Contenbi-coastal production company.In 2007 Jessica moved back to Boston where she worked for Crate & Barrel, bucontinued to hone her skills as a lmmaker and writer while teaching an afterschool video course for Cambridge Youth Programs. In 2009 she was asked todevelop a curriculum for a teen video program sponsored by Microsoft and run pilot program. The program culminated with a screening at Microsoft headquarand a lm being submitted to several youth competitions.Currently Jessica lives in Dorchester, MA with her boyfriend Michael Pegg andworks for a digital asset management company, Mediasilo. She continues her flance work as a videographer and editor, and continues to write, with a screenpcurrently in development and slated for production by a local independent lmcompany.Jessica has always been very proud of her Portuguese heritage. She is lookingforward to another year as 20/30s President, and to all the wonderful events shattend and new friends she will meet. She hopes to continue the push started iprevious years to energize and increase the involvement of the 20-30 members
in the society, and is thrilled with the list of events the board has planned for the2010/11 term. She thanks everyone for this opportunity and is excited to see wlies in the road ahead.
Evan Michael Mendonca Gray was born in Salem, Massachusetts on Decembe
7, 1992 and has resided in the neighboring city of Peabody for his entire life. H
is the oldest son of Michael and Ann Mendonca Gray and has a brother, Harriso
Evan will be entering his senior year at Peabody Veterans Memorial High Scho
this fall and has aspirations to go away to college upon graduating. He has bee
an avid baseball, basketball and golf player since he was a young boy, playing
both school and city leagues. He also enjoys video games, movies and hangi
out with friends.
You could say that Evan was born into the Portuguese Continental Union. He
has been a member of the Portuguese Continental Union since 1992. Evans f
ily has always been involved in the Society, beginning with his Great-Great Unc
Albert Cunha who joined the PCU in 1940. His grandfather, Francisco Mendon
led the Society as Assistant Secretary from 1966 until 2002 and was also a driv
force behind the merger with Luso-American Life Insurance Society.
Evan has been involved in the PCU Youth group since he was a young child an
has held various positions on the Youth Board for the past 4 years, before being
elected President. In addition to being a part of the Youth Administration, Evan
has also been an active member of his Lodge 10 in Peabody, participating in an
helping at their events.
Evan is looking forward to meeting new people and visiting different lodges dur
the upcoming year.
Jack Costa
Evan Gray
Jessica Furtado
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Prezados membros da Unio Portutguesa Continental: Permitam-me enderear-vos os meus melhores cumprimentos, com todo o carinho e humildade, ao
mesmo tempo que agradeo, penhoradamente a conana que depositaram em mim, para presidente geral desta prestegiada sociedade.
Foi uma prova de amizade e considerao que me caiu bem fundo e que traz por certo grandes responsabilidades, quando sei que tenho pela frente desaos
difceis e metas complicadas, que me comprometo ultrapassar, na medida do possvel. Vontade no me falta, determinao tambem no, mas sei, por outro lad
que esta luta que agora pretendo iniciar, de mangas arregaadas e nimo forte, no poder ter sucesso total sem a vossa ajuda e participao.
Sei que h muito trabalho a fazer, muitas situaes em sucursais a remediar, porque nem tudo estar bemcomo tambem sei que quando o homem quer, a o
nasce e por isso apelo, com veemncia, a cada membro de todas as sucursais da Unio Portuguesa Continental, para que faam um esforo extra, no sentidode se tentar emendar o que est menos bem e de reforar aquilo que tem funcionado at aqui. Assumo, com rmeza, o meu compromisso de ajuda directa s
sucursais, assim como minha esposa, e espero que visitarei com muita honra e orgulho as mesmas, para que haja um dilogo aberto e franco, onde se possa
encontrar solues ecazes, para possveis problemas e novas ideias que as revitalizem e possam fazer desta grande e reputada organizao aquilo que todo
no m, desejamos que seja maior ainda!
Finalizo esta minha modesta mensagem fraternal, agradecendo mais uma vez a todos os que contribuiram para o xito desta conveno nacional, que se reali
em Long Island, New York, bem assim minha eleio para presidente geral.
Bem hajam! Contem sempre comigo e permitam-me ter a esperana de poder contar convosco, para bem das nossas mltiplas organizaes
A Minha Mensagem de Esperana
My Message of HopeMy Dear Members of the Portuguese Continental Union:
Permit me to address you with the best of my compliments, with all my heart and humility, and at the same time to extend a thank you for the condence you be
stowed upon me by electing me President of this prestigious Society.
It was a show of friendship and consideration that touched me deeply. I know this position brings with it great responsibilities, great challenges and difcult goa
which I promise to do my best to meet and exceed. Though I am ready to face the tasks ahead with willpower and determination, I know that complete success
not be possible without your help and participation.
I know there is a lot of work to do and many lodge issues to resolve; not everything will be perfect, but I know that when one has determination, then the work is
already begun. With that, I ask all PCU lodge members to put in an extra effort to remedy that which may not work so well and reinforce that which has worked u
now. As I visit each lodge with much honor and pride, I rmly assume my obligation to directly help, as does my wife. I ask that there be an open and frank dialog
in order to nd efcient solutions and new ideas to existing issues that will revitalize the lodges and make this organization that which we all in the end wish for -it be even bigger.
I end this modest fraternal message thanking once again all those who contributed towards the success of this convention that took place in Long Island, New Y
as well as for my election as President.
Best wishes and always count on me, as I hope to be able to count on all of you, for the good of all our divisions!
Joaquim S. Costa
President, PCU
July, 2010 Mineola, New York
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