LUSH
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Transcript of LUSH
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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1970 : Constantine & Weir
Recipes for bath and beauty products
1976
1994
2007
2010
NOW
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19701976
TheBodyShop’ssup-plier
1994
2007
NOW2010
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1970
1976
2007
NOW
2010
1994 : Oppeningof the first shop in United Kinghdom
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1970
1976
19942007 :
CharityPotaction
2010
NOW
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1970
1976
1994
2007
NOW
2010 : OBE awardin the New Year’sHonours
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NOW :830 storesin 50countries
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion 11/41
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Fresh organic fruit & vegetables
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Fresh by hands
own products and fragrances 14/41
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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20/41«NAKED » campaign
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What are the
4 values of lush ?
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion 22/41
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Feminine consumer (18 to 45 years)
higher socioeconomic class.
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion 24/41
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25/41Competitors
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
ProductPrice
PLACEPromotion
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Body&
hairNeed
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100% Never tested on animalsVegetarian
75% Vegan
70% Manufactured withoutpreservatives
65% Without packaging29/41
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HOW IT’S MADE30/41
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small picture of the creator of the product with his/her name
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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HIGHprices
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750 grams12 €
Vs
500 grams21,95 €
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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Sold in their shops only 37/41
air and road
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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NO traditional advertising NO paper
word-of-mouth website with an active
forum Facebook page
extra professionalevents & seminars
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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