LUSHFresh Homemade Cosmetics

Whitnie RayWhitney King

Alex Linnenkohl

Core Beliefs

• Fresh, organic fruit and vegetables• Fresh by hand using little or no preservatives or

packaging• Do not commission tests on animals• Putting our faces on our products• Products are good value• The customer is always right

“We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything

and start again.”

* We also believe words like fresh and organic have honest meaning beyond marketing.

http://www.youtube.com/watch?v=Bss3cMAezRE

StrengthWOT• Green Friendly Image• Product Approach• Innovation & Customer Education• Pricing of Products

SWeaknessOT• Lack of advertising• Supporting charities that act out

(Sea Shepherds)• Online orders (travel too far)• Use of parabens only in US

products• Lack of SPF

SWOpportunityT• Further expand within the US• Create a ‘Beauty Insider’ type

program

SWOThreats• The Procter & Gamble Company• Johnson & Johnson• L'Oréal SA• Colgate-Palmolive Co.• Unilever • Tom’s of Maine

In the Media/Community/Wo

rld• Palm oil free soaps to save the

orangutans.

• Articles in “Vegetarian Times”, “Essence”, “Woman’s Day”, “101 hairstyles” feature specific products

Sources•http://www.beautypedia.com/Brand/Lush/149.aspx•http://www.thegoodhuman.com/2007/06/21/what-are- parabens-and-why-should-you-avoid-them/•http://en.wikipedia.org/wiki/Lush_(company)•http://www.lushusa.com/shop/•http://www.re-nest.com/re-nest/best-products/best- bath-products-lush-cosmetics-078201