lurnin9 PASS11'4 into PllfllS A STARTER Kir FOR SMALL Bus1NESSES IN THE Fooo & BEVERAGE INDUSTRY

CHALLENGES FACED BY

FOOD & BEVERAGE INDUSTRY

Changing consumer

expectation

Highly competitive landscape

Performance

of a small

� <'s"., enterprise* S!:!<'s".> =======

SIMPLE STEPS TO TURN YOUR PASSION INTO PROFITS

e;;o I I I

ff Workflow Menu

MENU ENGINEERING

Construct a menu that maximises profits

0 Curate

Promote profitable items and eliminate poor-performing

menu items

items with better margin

e Redesign

Design a menu to encourage consumers to order

profitable items

� Burger Town--------------------------­Burger Town is a restaurant serving modern burger served with a wide range of fruits_ We pride to serve high quality, great tasting, healthy and affordable food_

Sides Truffle fries Chicke n wings

Main Teriyaki chicken burger (apple,avocado,orange) Fish burger (apple,avocado,orange)

Beverages Fruit juice (apple,avocado,orange)

13_95

14_95

2_00

e Train

Equip employees with the knowledge and skills to upsell

menu items

Concept

Show value proposition and

positioning

-- Menu Engineering consultancy includes:-----------

WORKFLOW REDESIGN

Automate and optimise workflow

IMPROVING PRODUCTIVITY FOR

FRONT-OF-HOUSE

Allow customers to be seated while waiting

to be served

Streamline ordering process by sending orders direct

to the kitchen

Streamline payment process via digital

platforms

IMPROVING PRODUCTIVITY FOR

BACK-OF-HOUSE

Reduce manual labour and increase consistency of

clean crockery

Streamline work processes and maximise efficiency

Reduce manual labour and increase capacity

FINANCIAL MANAGEMENT

Digital Payments

Encourage e-payments

to minimise cash

handling

Optimise working capital

CASH

working CUSTOMERS

capital

cycle

Inventory Management

Free up space and funds tied

to inventory for other uses

- Financial management consultancy includes:

Data Analysis

Use sales data to forecast orders for

supplies

SUPPLIERS

SUCCESS STORIES

WORKFLOW REDESIGN

Enterprise Singapore

230 Victoria Street #10-00Bugis Junction Office Tower, Singapore 188024

1 Fusionopolis Walk #01-02South Tower, Solaris, Singapore 138628

www.enterprisesg.gov.sg

MENU ENGINEERING

Mr Adnan Bamboat, CEO

• Reduced menu items by 50% through

streamlining kitchen processes

• Reduced ingredient cost by 20% by removing

non-performing menu items

• Increased revenue by 10% through menu

engineering

1\1111-, corPEr

CHD\'41:.Y Established in 2005,

Copper Chimney offers a combination of Indian Chinese and North Indian

cuisine. The company has four outlets with its flagship restaurant in

Little India.

NORTtl INDIAN . INOIAN CHINrSI

WANT TO KNOW MORE?

RESOURCE CENTRES •Restaurant Association of Singapore

(http://www.ras.org.sg/)

Promotes the development of Singapore's food and beverage

community through advocating, promoting and advancing the

interests and aspirations of operators.

• Singapore Productivity Centre (SPC)

(http://www.sgpc.sg/)

Provides advisory and consultancy services to improve the

productivity of enterprises. SPC is a one-stop competency centre

endorsed by the National Productivity Council. SPC focuses on

the retail, food services and hotel sectors.

GOVERNMENT ASSISTANCE • Enterprise Singapore

(http:/ /www.enterprisesg.gov.sg/)

Enterprise Singapore grows stronger enterprises by transforming

industries, building new capabilities and providing access to global

opportunities. We also establish Singapore as a leading global

trading hub, and strengthen the quality and trust in Singapore’senterprises, products and services. Our aim is to create good jobs for our people and sustainable growth for our economy.

For information on ESG-related programmes,

contact (65) 6898 1800 or email: enquiry@enterprisesg.gov.sg

• SME Portal

(http://www.smeportal.sg/)

Offers comprehensive information, resources and e-services on

available government schemes and grants to help companies start,

grow and sustain companies business.