Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New...
-
Upload
lundquist-srl -
Category
Documents
-
view
309 -
download
4
Transcript of Lundquist, Sara Rusconi and Cristiano Poian. Trends and challenges in employer branding. New...
Lundquist Employer Branding Online Awards 2012| page 21
3 in 5 no information about diversity
and equal opportunities
¼ make no
mention of their CSR
activities for employees
Lundquist Employer Branding Online Awards 2012| page 23
Don’t forget that your website will be accessed from a myriad
of different devices and screen resolutions
Talk the users’ language and adapt the message to your audiences:
contents in the careers section must be shaped for jobseekers
Tell memorable stories about your company
using audiovisual materials
Don’t forget to interact with people – take the opportunities given
by social media
Be human in the relationship with the candidate: don’t make her feel like just “another number”
Lundquist Employer Branding Online Awards 2012| page 24