Lunch and learn augmented reality july 2012
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AUGMENTED REALITYD I A N A S I L V E I R A
N O V A R E L I B R A R Y S E R V I C E S
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WHAT IS AUGMENTED REALITY?
“A type of virtual reality that combines real and imagined images in a real-time
session. In augmented reality, most of the images are real.”
Defined in PC Magazine
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CHANGING HOW WE VIEW THE WORLD
.
ImprovingConnecting
Enhancing
Changing
SUPPLEMENTING
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CHANGING INFORMATION SEEKING BEHAVIOR?
• Search by photo
• Immediacy of information
• Sharing – crowdsourced information as readily available (or more) than authoritative sources
• Privacy?
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QR CODES
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VISUAL SHOPPING & BEYOND
Amazon’s Flow
Red Laser
Snaptell/Amazon
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RED LASER
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SNAPTELL & AMAZON MOBILE
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WIKITUDE
Includes worlds like: Twitter, FourSquare, Yelp, Wikipedia, Couponing, Instagram, university maps, and more
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LAYAR
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• Scan barcodes for product information
• Scan QR codes• Recognize famous
landmarks• Translate by taking a picture
of foreign language text• Scan text using Optical
Character Recognition (OCR)• Recognize paintings, books,
dvd, cds, and just about any 2D image
• Solve Sudoku puzzles
GOOGLE GOGGLES
Search the real world by taking a picture. Search by taking a picture
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GOOGLE GOOGLES – THE GLASSES
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CHANGE SOMEONE’S LIFE
Apps: DanKam: Colorblind Fix, LookTel ,
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OTHER NICHE PRODUCTS
Starchart (google skymap)
CarFinder
SnapShop
London Tube
Sea Breeze
AR Soccer
Golfscape
Social Shopper
SpyGlass
Yelp
App: Star Chart, Top Apps
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AR IN CARS
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Source: Wired Magazine
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SmashCards
Holiday Cups
NEW THINGS EVERY DAY
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“This year, the Tampa Bay Lightning introduced a replica team jersey equipped with a radio frequency chip embedded in the sleeve that fans can scan at stadium stores to receive discounts on refreshments and team merchandise for all season ticket holders. The promotion has worked — it helped spur a nearly twofold increase in season ticket sales this year.”
USING RFID TO INTERACT
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SHELF READING?
ReadWriteWeb
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CHANGING INFORMATION SEEKING BEHAVIOR?
• Search by photo
• Immediacy of information
• Sharing – crowdsourced information as readily available (or more) than authoritative sources
• Privacy?
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READY TO CREATE YOUR OWN?
Tools: Video Display Video Camera
Software:
• AR Toolkit
• Blender
• FLARToolkit
More info @ Daniel Frommelt’s 2009 Presentation
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CONTACT
facebook.com/novarelibraryservices
@novarelibrary
delicious.com/dee987/Augmentedreality
[email protected] 877.816.9638
Slides at: www.slideshare.net/dee987