Luminit Test Results_140310_02_160620_02
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Transcript of Luminit Test Results_140310_02_160620_02
Professional Work Product Example
I have long subscribed to the belief that an effective sales and marketing
customer approach is crucially determined by the ability of a seasoned
and skilled sales professional to craft his company's product messaging
to most effectively target a dawning customer requirement and to adapt
generic company resources to address the full spectrum of this demand
creation/demand fulfillment sales cycle.
Precis
Assignment Luminit Precision Optics – Global Accounts Manager
Selling refractive optical solutions into the architectural, theatrical, and
scientific/high-technology OEM marketv
Assisting manufacturer design and sustaining engineering to attain
performance-optimized instrumentation and luminaire designv
Leading engineering, production, and sales team initiatives in western
North American, Middle East, and European continental home marketsv
Guiding customer development of new form factors and adaptation of
legacy systems to solid-state illuminance-source devicesv
Objective To leverage a major customer endorsement of the performance
superiority of our Luminit precision optic solutions in a carefully
targeted manner to supplement generic company marketing collateral
and position our solution apart from competitive encroachment as the
preferred solution thus successfully securing our product specification
into a key customer community ( Biomedical, University/Scientific
Research ) for a Surgical / Diagnostic / Therapeutic Device.
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Early October
Luminit
Volumetric
Diffusion NPI
Timeline
Late November
Customer Visitation
Volumetric Diffusion
NPI Presentations
Inter-Holiday
Visitation & Testing Follow-Up
Art Traynor pursues actionables,
queries customer on specific product
performance evaluation findings
January
Results Reported
Luminit is noted for superior
performance
Mid-January
Bespoke Marketing
Materials Developed
Art Traynor responds
with Cross-Customer
Initiative to leverage
product distinction
Mid-February
U.C. Customer Visitation
Presentation of Proposal
Late October
Samples Submission
To major Global
Luminaire OEM’s
Early December
Independent Customer
Testing
Competitive/Comparative
multi-vendor performance
evaluation
Mid-January
University of CA RFI
Researchers at U.C.
respond to Luminit NPI
Press Release
Mid-January
Samples Submission
To U.C. Optics
Researcher
March
Product Specification
Awarded
Luminit Solution Adopted
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Independent Customer Testing
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Customer Results Reported
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Customer Results Reported
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Customer Results Reported
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
Customer Results Reported
Professional Work Product Example
Customer Class : Bio-medical / Scientific
Product Class(es) : Surgical / Diagnostic
Therapeutic Device
AT Bespoke Marketing Material Prepared