Lumen Portfolio

BRANDING INNOVATION

ILLUMENATE™ your brand.

Italian design excellence,multicultural talent, international vision and world-class strategic branding

Lumen is an award-winning, multicultural design consultancy. From our base in the design district of Milan and through our offices in London and Sao Paolo we provide excellence in creative thinking, strategy and innovation for corporate, consumer and retail brands.

We help companies to be different, to create relationships with consumers through innovation and build long-term value for their brands. In addition, Lumen has one of the most multi-cultural, multi-disciplined and talented creative groups in Europe.

We work for both national and international clients from a wide range of categories and industries. In Lumen our customers find a trusted, pro-active partner that can offer seamless solutions covering all their branding and communications needs.

Prelius by Volpaia Concept, naming, branding and packaging design for Volpaia Wineries

Our expertise covers all aspects of consumer branding and packaging design including new product development, naming, industrial and structural design, point of sale and brand activation.

We guarantee that our creative proposals are feasible from a production standpoint and provide complete support during implementation to ensure “on shelf” success.

Marchesi de’ FrescobaldiConsumer, corporate and retail brand development for one of the oldest names in wine

Il PuroBranding and packaging design for Volpaia Wineries

Keglevich VodkaPackaging design for Stock Distilleries

Cinzano VermouthBrand concept, structural and identity design for Campari Group

Ron Zacapa XO RumPackaging design and supplier sourcing for Diageo

Rotari Sparkling WineBrand and label restyling for Cantine Mezzacorona

Peroncino Beer NPD, structural and graphic design and brand activation for Peroni Breweries

Kozel BeerBrand restyling and packaging design for SAB-Miller Czech Republic

Smirnoff Branded PrivéBrand experience, space design and supplier sourcing for Diageo

Benson & Hedges Special EditionConcept and packaging design for Japan Tobacco International

Glamour “Spring 2011” CollectionConcept development and packaging design for Japan Tobacco International

Camel Icon CigarettesProduct concept development, naming and packaging design for Japan Tobacco International

Ferrarelle Mineral WaterPackaging design and supplier sourcing for Ferrarelle

Kinder ChocolateInternational brand restyling and standardization for Ferrero

Dobrà VodaBrand identity and packaging design for Mattoni Mineral Waters

Coco Pops CerealPackaging design for Kellogg’s

Senza Zucchero ConservesRepositioning, identity and packaging design for Zuegg

Mugello Selection MilkIdentity concept, packaging design and brand activation for Mukki Dairies

Torte & Torte CakesRepositioning, identity and packaging design for Bauli Bakeries

CITY LIFESTYLE?URBAN COSMETICS.

Comodynes Skin Care System Identity, packaging, point of sale and advertising for Dermofarm Barcelona

Korff Cosmetics Identity, packaging, point of sale and advertising for Istituto Ganassini

Milan Football ClubCorporate identity, brand architecture and communication design

Thanks to our experienced team of specialists we are able to manage complex projects that extend the brand identity to multimedia, editorial, sonic and retail applications. A passion for creating beautiful

things, the continuous search for new ideas and flexibil ity in implementing projects are the elements that characterise our work.

PlatinHome Luxury SuitesBrand Identity and communication design

BPU BankCorporate identity system and communication design

SKY Pay TelevisionCorporate identity system, communication design and guidelines

Chianti ClassicoCorporate identity and design system for the oldest wine consortium in the world

GavrilovićBrand Identity, packaging and communication design

• ATA Hotels

• Autogril l

• Barclays Bank

• Bauli Bakeries

• BMW Italia

• Bolton Group

• Bonduelle

• Bottega Verde

• BTicino

• Campari Group

Our clients include:

• Club Med

• CRAI Supermarkets

• Diageo

• Ferrarelle Mineral Waters

• Ferrero

• Fondazione Cariplo

• Frescobaldi Wines

• Gavrilović

• Henkel

• Henkell & Söhnlein

• Istituto Ganassini

• Iperal Supermarkets

• Japan Tobacco Int’l

• Kellogg’s

• Government of Lombardy

• L’Oreal

• Manetti-Roberts

• Mapa-Spontex

• Mars-Wrigley

• Milan Football Club

• Nestlé

• Orkla Foods

• OXO

• Pepsi Co.

• Royal Wessanen Foods

• SABMiller

• SAIWA Bakeries

• SKY Television

• Stock Spirits

• UBI Banca

Via Tortona, 420144 Milano,

Italy

[email protected]

t +39 02 8940.3124f +39 02 8940.0358

1st Floor Holborn Gate330 High Holborn

WC1V 7QT - LondonEngland

[email protected]

a Lumen company

t +44 0 203 343.1643f +44 0 20 7203.6701

UK

Rua Augusta, 26903o andar, Jardins

01412-100 São Paulo - SPBrazil

[email protected]

a Lumen company

t +55 11 9196.6735f +55 11 9196.6735

Lumen Portfolio

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