Lululemon: Customer - Focused Digital Strategy
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Transcript of Lululemon: Customer - Focused Digital Strategy
Lululemon : How to Stay on Top
My Big Idea: Data-Driven Digital Marketing
Customer-focused Digital Strategy
- Use data and feedback from customers to drive revenue
Target Audience
The fitness-minded adult searching for a quality product
Appeal to New Market Segments
-Ask the customer what fitness gear they want to buy from Lululemon
-Increased click-through and website visits
Budget
6,000,000 per month
Facebook and Twitter
- Monitoring
- Invitations through Tweets and Posts
- Photos and Customer Testimonials
Website Campaign
How are we better than competitors?
SEO strategy including keywords and a landing page
Public Relations
-past quality control issues and bad judgment
-how Lululemon has worked to improve it
Mobile Device Apps
- Customers on-the-go receive notifications of new items on the We Made Too Much Site
Key Takeaways
A customer-focused digital marketingstrategy with great content integrated across
many different touch points