lululemon athletica - WordPress.com · lululemon athletica. Storefront. Run Club. Ambassador...
Transcript of lululemon athletica - WordPress.com · lululemon athletica. Storefront. Run Club. Ambassador...
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lululemon athletica
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Storefront
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Run Club
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Ambassador Program
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Lululemon Manifesto
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needs
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Lululemon: Project Wellness
Wel lness for the rest of us
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approach
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Customers in Need
High Involved
Low Involved
Store Employee
DESIGNERS
Manufacturer/Developer
HQ
Fro
nt E
ndB
ack
End
Ambassador
Scope Research Ideation/Development Execution Re!nement
apply for role
Participate in focus groupsand cultural probes
1. 2. 3. 4. 5.Membership Sign-In
select wheredonations go
participate inuser testing
Promote
Provide Feedback
FaciliateFeedback
Artifacts of participation
Create Cultural ProbeSynthesize all !ndings
develop storyboardsprototypes, !nal specsVisualize Report
Iterate + ReviseFeedback methodMonitor Usage
cultural probesin-store posterexplainingprogramreceipt with vote cast
build !nal productapp, game, tooll
Sales RevenueFeedback from
Customers + C.I.N.
New Final Product
select ambassador
Learn about conceptsand sign up to help
Report of targetpopulations.ambassador application(responsibilities & perks)
develop report ofpopulations to target
Provide insite aboutpopulation they arerepresenting
concepts/prototypes!nal specs!nished productsuser testing protocolsign up forms
membership cardsvolunteer training formsposters and advertisinggifts for volunteersreport of metrics
updated storyboardsfeedback formsfeedback session prototyperevised products
analyzing outcomes
Volunteering
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Ambassador Application
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Store Receipt
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Ambassador Application
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Ambassador Worksheet
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Ambassador Worksheet
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Office Cultural Probe
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Park Cultural Probe
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Cultural Probe in Office
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Cultural Probe at Daycare
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Cultural Probe at Store
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Cultural Probe at Park
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Concept Development
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Membership Card
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competition
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benefits
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thank you.