Luke Smith Portfolio
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Branding
Web Design
Illustration
Resume
Contact
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Branding
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T h e b r i e f r e q u i r e d p r o d u c t i o n o f
t h e b r a n d i n g a n d i d e n t i t y f o r a
w i n e c o m p a n y t a r g e t i n g 2 5 - 3 5 y e a r
o l d s . G i v e n t h e s l i g h t l y y o u n g e r
t h a n n o r m a l t a r g e t d e m o g r a p h i c ,
t h e b r a n d i n g h a s a p p r o p r i a t e d a
n u m b e r o f t r a d i t i o n a l b r a n d i n g
t e c h n i q u e s a n d p u t a u n i q u e
c o n t e m p o r a r y s p i n o n t h e m , t o
c r e a t e a s a t i r i c a l r e f l e c t i o n o f t h e
a f f l u e n t w i n e i n d u s t r y .
Fiddlesticks
Wine Company
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THE VAULT
SNEAKER TRADE
U n i v e r s i t y P r o j e c t w h i c h r e q u i r e d
u s t o c o n d u c t r e s e a r c h i n t o
t h e c u r r e n t s n e a k e r m a r k e t a n d
s u b s e q u e n t l y p r o d u c e a n i d e n t i t y
a n d b r a n d i n g s t r a t e g y f o r a P e r t h
b a s e d s n e a k e r b o u t i q u e .
The Vault
Sneaker Boutique
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THE VAULT
SNEAKER TRADE
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D u t c h B i c y c l e s a r e a t r a d i t i o n a l b i k e
c o m p a n y w i t h a m o d e r n f l a r e . A s t h e b i k e s
w i l l b e m a i n l y s o l d o n l i n e , t h e c o m p a n y
r e q u i r e d a w e b s i t e d e s i g n a n d t h e a b i l i t y
f o r t h e p o t e n t i a l c u s t o m e r s t o c o n s t r u c t
t h e i r o w n b i k e s .
Dutch Bicycles
Traditional Bicycle Company
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More of the Dutch Brochure
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r o o f t o p b a r + b i s t r or o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o r o o f t o p b a r + b i s t r or o o f t o p b a r + b i s t r o
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r o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o
r o o f t o p b a r + b i s t r o
I l Te t t o w a s a c o n c e p t r e s t a u r a n t t h a t
I d e s i g n e d f o r a u n i v e r s i t y p r o j e c t . T h e
r e s t a u r a n t w a s t o b e l o c a t e d o n t h e
c o r n e r o f N e w c a s t l e a n d C h a r l e s s t .
W e s t P e r t h a n d o v e r l o o k t h e c i t y . A t t h e
t i m e , i t w o u l d h a v e b e e n P e r t h ’ s f i r s t
r o o f t o p b a r . S i n c e t h e n P e r t h h a s s e e n
a b o o m i n b a r s a n d r e s t a u r a n t s o f t h i s
s t y l e .
Il Tetto
Rooftop Bar and Bistro
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T h e f o l l o w i n g i s a c o l l e c t i o n
o f p h o t o g r a p h s d o c u m e n t i n g
m y p e r s o n a l b r a n d i n g a n d
u n i q u e p r o m o t i o n a l i t e m s .
Rosevear Graphic Design
Personal Branding
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Web Design
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C h a t t e r b o x i s a c o n c e p t w e b s i t e w h e r e
u s e r s c a n s i g n u p a n d p o s t r e v i e w s o f
l o c a l b u s i n e s s e s , s e r v i c e s , t r a d e s e t c .
U s e r s r e c e i v e d i s c o u n t s a n d r e w a r d s
f o r t h e i r e f f o r t , w h i l s t a l s o g i v i n g o t h e r
c o n s u m e r s t h e a b i l i t y t o s h a r e t h e
p o s i t i v e a n d w a r n a g a i n s t t h e n e g a t i v e .
Chatterbox
Online Business Reviews
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“ W e o f f e r E n t r e p r e n e u r s a n d
M a n a g e m e n t C o n s u l t a n t s a c c e s s t o a
r a n g e o f i n t e r a c t i v e w o r k f l o w g r a p h s
t h a t w i l l h e l p t h e m c o n d u c t s t r a t e g y
d e v e l o p m e n t m e e t i n g s w i t h c l i e n t s o r
t e a m m e m b e r s .
Gerraffe
Online Management
Consulting Programs
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Illustration
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LIGHT
strange strange
LIGHTstrange strange LIGHT
strange LIGHT
strange
light
STRANGE LIGHT
STRANGE LIGHT
Strangelight
Lifestyle Magazine
T h i s b r i e f r e q u i r e d u s t o
p r o d u c e a l i f e s t y l e a n d
s p e c i a l i n t e r e s t m a g a z i n e
t a r g e t i n g c r e a t i v e m e n a n d
w o m e n , 1 8 - 3 5 .
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Strangelight Digital Magazine
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ANNUAL REPORT 2 0 11
x
x
xx
x
x
2.4 x
Champagne & Limousines Thick - Bold
4.8 x
5.7 x
1.4 x
14.3 x
8.5 x.01 x
Malayalam Sangam MN
Alba Red CMYK 0/87/87/27RGB 182/50/29
Alba Black CMYK 0/0/0/100RGB 0/0/0
RESOURCES LIMITED
RESOURCES LIMITED
RESOURCES LIMITED
Alba Resources Limited
Mining Company
A l b a i s a W e s t e r n A u s t r a l i a n b a s e d m i n i n g c o m p a n y t h a t
s p e c i a l i s e s i n B a u x i t e M i n i n g a n d A l u m i n i u m p r o d u c t i o n :
A L - B A . T h e b r i e f a l s o r e q u i r e d t h e p r o d u c t i o n o f a n
a n n u a l r e p o r t .
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PORT COOGEE
coopers PORT COOGEE
coopers
PORT COOGEE PORT COOGEEPORT COOGEE
Coopers Bay
Coopers BayCoopers Bay
Coopers Bay
Coopers Bay
Coopers Bay
coopersbay
Coopers Bay
Coopers Bay
Coopers Bay
Coopers Bay
Coopers Bay
Don’t like this font because the “a” is ugly
PORT COOGEE
coopers
PORT COOGEE PORT COOGEE
PORT COOGEE
Coopers Bay Coopers Bay Coopers Bay
coopers
coopers
injidup spa retreat.
PORT COOGEE
coopers
PORT COOGEE
coopersPORT COOGEE
coopersPORT COOGEE
coopers
PORT COOGEE
coopers
PORT COOGEE
coopers
Coopers Bay
Coastal Housing Estate
T h e b r i e f r e q u i r e d u s t o p r o d u c e t h e
b r a n d i n g a n d i d e n t i t y f o r a c o a s t a l
h o u s i n g e s t a t e . A s w e l l a s d e s i g n i n g
a p r o m o t i o n a l b r o c h u r e c o n v e y i n g t h e
l i f e s t y l e a n d a p p e a l o f t h e e s t a t e .
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Luke Peter Rosevear Smith
M : 0 4 1 2 9 4 7 9 9 9E : l s m i t h . s u n d a y @ g m a i l . c o m
W : R o s e v e a r . b e h a n c e . c o m
P h o t o s h o p I l l u s t r a t o r I n D e s i g n I l l u s t r a t i o n
: : E d u c a t i o n
S c o t c h C o l l e g e 1 9 9 2 - 2 0 0 4
Ta f e - C e r t i f i c a t e I V i n F i n e A r t 2 0 0 6 - 2 0 0 7
N o t r e D a m e - B a c h e l o r o f C o m m e r c e : M a j o r i n g i n M a r k e t i n g 2 0 0 7 - 2 0 0 8
U n i v e r s i t y o f W e s t e r n A u s t r a l i a - B a c h e l o r o f A r t s : M a j o r i n g P s y c h o l o g y 2 0 0 8 - 2 0 0 9
U n i v e r s i t y o f W e s t e r n A u s t r a l i a - B a c h e l o r o f F i n e A r t 2 0 0 9 - 2 0 1 1
C u r t i n U n i v e r s i t y o f Te c h n o l o g y - B a c h e l o r o f D e s i g n : M a j o r i n g i n G r a p h i c D e s i g n 2 0 1 1 - 2 0 1 2
C o m p e t e n c y
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W o r k E x p e r i e n c e
S p o t l e s s C a t e r i n g B e v e r a g e S u p p l y - A r e a S u p e r v i s o r : S u b i a c o O v a l
T G A Te l e c o m m u n i c a t i o n s Te l s t r a S a l e s C o n s u l t a n t
V i t a G r o u p P t y L t d Te l s t r a S a l e s C o n s u l t a n t
F r e e l a n c e G r a p h i c D e s i g n e r
0 0 0 0 0 6 0 1 2
: : S k i l l s
I l l u s t r a t i o n
S c u l p t u r e
N u m e r o u s u n i v e r s i t y c o u r s e s h a v e g i v e n
m e a b a s i c u n d e r s t a n d i n g f r o m a w i d e
r a n g e o f f i e l d s .
: : I n t e r e s t s
M o t o r b i k e D e s i g n a n d R e s t o r a t i o n
E x p l o r i n g n e w d e s i g n i d e a s
W e b D e s i g n
F a s h i o n
A r t H i s t o r y
: : R e f e r e e s
E m m a J o n e s
S t o r e M a n a g e r - F o n e Z o n e
0 4 1 6 3 8 7 6 0 0
L a u r a P e r r y
M a n a g e r - T G A ( Te l s t r a B u s i n e s s D e a l e r )
0 4 4 9 5 4 6 7 4 2
P e t a J a n e S o u t a r
C h a r a c t e r R e f e r e n c e
0 4 0 5 2 0 9 1 0 7
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Contact
Luke Peter Rosevear Smith
+ 6 1 4 1 2 9 4 7 9 9 9
l s m i t h . s u n d a y @ g m a i l . c o m
b e . n e t / l u k e _ p e t e r _ s m i t h