Luke bryan module 6 creative assignment
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Transcript of Luke bryan module 6 creative assignment
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Luke BryanTailgates and Tanlines
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+Growing Up Country
Born Thomas Luther Bryan in Leesburg, Georgia on July 17, 1976
He grew up helping his father on their peanut farm
Luke got his first guitar at age 14
His mom encouraged him to sing when she drove him around town
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+Long Road to Success
By age 15 Luke, the youngest child in his family, was entertaining small crowds
He was spotted by two local songwriters once while singing at a local club
The songwriters wrote for Nashville artists and asked Luke to write with them
When he graduated high school he looked into moving to Nashville for a recording contract
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Tragedy strikes The day Luke was going to move out to
Nashville his brother died in a car accident
He chose to stay back and help his dad with the family farm and business instead of pursuing a recording deal
His father threatened to fire him if he stayed because everyone knew that was his calling
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+Famous over night Once in Nashville Luke
got a deal writing for other artists, like the song “My Honky-Tonk History” for Travis Tritt
Then in 2007 he started recording his own songs
His debut album “I’ll Stay Me” was in the Top 10
He is currently signed to Capitol Nashville
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+Social Media: the Twitterverse Reacts to Luke Bryan With the handle @LukeBryanOnline Luke posts information
about: upcoming shows Studio work And endorses up and coming artists
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• Twitter users can used the tag #lukebryan and upload pictures or videos from concerts
• Luke can also upload personal pictures to twitter for public viewing
• They also give commentary on concerts/performance
• The more those following Luke tweet the more popular the hashtag becomes meaning more people can see what’s being said
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• Luke’s Facebook account allows him to post new music videos
• Fans can then give immediate feedback on or tag other friends
• There is a lot of marketing that happens on the Facebook page
• Main goal is to drive as much publicity to events Luke will be attending
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+Luke Bryan Online
Luke also has an online page that: Sells merchandise Gives tour dates Keeps fan updated
about tour dates and cities
Promotes music purchases
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+Fan base
Luke is in the pop-country genre
His fan base is everything from die hard country fans to teenage girls who also love Justin Bieber
He attracts a wide range of fans due to his dashing good looks and his love of the outdoors and hunting
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+ Luke Bryan and online communities
The majority of the media Luke puts out is to promote his career
There are Facebook fan pages for people to express their love from Luke Bryan
Radio station websites also promote events at which Luke performing
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+Connecting with His Fans
Social media also gives those who can’t afford VIP tickets “backstage access” through pictures or videos posted of pre-concert antics
Twitter is the most effective way Luke interacts with fans
Tweeting out how amped up he is for a concert in a certain city in turn pumps up his fans
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+Pinterest as a fan forum Fans turn pictures of Luke
turned into works of art on Pinterest show their devotion
His fan base is huge and they love him for his down-home country attitude (and good looks!)
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Life:140 characters at a timeLuke posts regularly on social media whether it is on Facebook, Twitter or his official fan page.
He heavily promotes himself and his events but is not beyond posting
Staying on top of his social media accounts lets fans know what hes been up to and give Luke instant feedback on shows and singles
It’s a win win situation
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+Giving back
He puts on concerts at the YMCA in Leesburg in his siblings honor
He also does charitable work for St. Jude children’s research and Make-A-Wish
The untimely death of his siblings has given Luke the opportunity to speak out about his own personal grief
Although he tried to keep his private life as private as possible he knew talking about his grief would be an example for those going through the same issue
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