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Luisa Bitencourt Martins AIESEC in Brazil - MCP 14|15 Application
Education
As my academic background is teaching and I worked many time with network education, I got experience in these points: Psychology Understanding – I studied in a school with a strong inclusion program to kids with special needs, and it gave me capacity to understand different lacks of people. I studied psychology theory to teaching and its make me know better about people and how they can work in a different work. Didactic – When I was a teacher I learned how to have clear and linear reasoning when I talk. It helps me to communicate messages. Patient to teach – Teach to a 12 years old boy gave me a lot of patient. I have no problem to say something many times and I can find different ways to say the same thing. I believe education skills can help me to communicate things better to AIESEC in Brazil and also make me a very supportive leader because I can easy find people’s doubts.
Operations Management
In the last two years I was involved in operations, giving me a good idea how to work with the core of the organization. TLP ICX GCDP Match – Matching processes implemented inside the area. LC winner of iGCDP challenge in our group. VP OGX GIP – Selection process established, boosting RA results. Strong relationship created between AIESEC and EPs GIP, increasing significant the number of MAs and REs. NST OGX GIP – Support MC to delivery guidelines, trainings, analysis, manage international realations and coach LCs. CEEDer in the Top 3 LCs oGIP in the world to collect GCPs. GST GIP – Responsible for global GIP Supply & Demand analysis and inferences. MCVP OGX GIP – Support to LCVPs oGIP, international Relations with a strong partnership model, 24% of growing during Q3.
Name Luisa Bitencourt Martins
Most recent role in AIESEC
MCVP oGIP – AIESEC in Brazil GST GIP Supply and Demand
Email [email protected]
Skype luisabitencourt
Cellphone +55 51 9 8411.8943
Personal Information
3 areas I have the most experience
My experiences inside and outside AIESEC gave me a understanding how to deal with people and how to work with them. • Empowerment of Team Leaders • Team with sense of belong • Creation of the team objective and goals
together with the team • Effective processes • Discover the best of each member • Instantaneous recognition of team members
and team leaders
The way I learned to deal with people helped my team to be persistent and achieve our results.
Talent Management
Lead a NST gave me the opportunity to think more strategically and work with network education.
• Coaching 5 LCVPs (SM, RJ, VT, GV and US); • Construction of a Resource Center; • Education Program Manager; • Support to match EPs nationally;
Jan – Jun/13
NST oGIP @BAZI
Jun/13 – Current
MCVP oGIP @BAZI
• Sales knowledge acquired and sales culture implemented
• Winner of National challenges of 1st and 2nd semester
• Top 1 LC globally during IGN peak (Q4/12 and Q1/13)
• 82% growth 2011 - 2012 • #1 RAMARE in @BAZI and #2 MARE in
Iberoamerica
Jan – Dec/12
LCVP oGIP @PA
• 2 weeks in each LC: Krakow, Poznan and Kiev
It gave me a new perspective about AIESEC, I could see project based structured working in Ukraine and learn from the good synergies in Marketing area that Poland has.
Feb – Mar/13
CEEDer in Poland and Ukraine
Be part of NST made me understand different realities and made me pay attention to nationally directions and how to communicate it. • Coaching 6 LCVPs (MA, RP, RJ, SM and
VT) • Manager of relationship with India,
China and Colombia
Jul – Dec/12
NST oGIP @BAZI
My role was while my exchange • Implementation of a new team in
@PA, establishing processes • Search tool to @PA created • Old TN forms matched
Nov – Jan/11
TLP GCDPi Match @PA
In this team I started to know myself better, I learned how to work under pressure and to act like a team, supporting my teammates. • 198 subscribers • 71 new members selected
May – Sep/11
OC Psel Comm @PA
Oct/13 – Current
GST GIP Supply & Demand
• Part of national decisions • Responsible for lead LCVPs oGIP and • 24% of grow Q3 • Increase Teaching EPs raised • Customized Sub products strategies and
materials • Lead 9 NSTs
• Global understanding of the organization • Make supply & demand analysis for iGIP
and oGIP • Create a global supply & demand
newsletter
I worked with childrens in a poor city and I helped to implement membership recruitment in a new LC. To my exchange I took three main things that I started to use in my life every day: Fulness, Simplicity and Trust
Dec – Jan/12
TM CEEDer and EP GCDP in @UA, Colombia
My Experience
I am standing for MCP position because I believe AIESEC in Brazil can do more. I like the directions of the current term, I identify myself with the changes we are doing, but at the same time I know it needs to be continued faster then ever bofore in 14|15 term. I committed myself to fight every day for our members experience, I am drived by passion, passion for peple and the possibilities they can create on this world. I saw people around me changing so much the way they thought and starting to be better persons. I saw my EPs around the world and I feel very motivated to do more.
Also, because I still believe I need to learn more, to develop my leadership with a big responsability. What I see to AIESEC in Brazil next term is the power of do something huge, something remarkable, but only if we are able to admit we need to change some things that we still are not good enough. I am applying for MCP 14|15 because I want to lead the change, I want to delivery more powerful leaderships experiences and make it a better country to live in.
I am drived by passion, passion for
people and the possibilities they can create on this world.
Born and raised in Porto Alegre-RS
Studied 10 years in a very small school
Played drama from 13 to 17 years old
Danced modern jazz for 7 years
Joined Linguistic and Litterature University
Worked as social volunteer since 12
years old
Fair
Resilient
Implementer
Focused
Anxious
Stubborn
Pessimist
Direct
Justice I have a strong sense of justice, I believe we should do what is right, even it is not the best thing for me, that’s why I will defend what I believe on.
Responsability I feel very responsible for the things I get involved on, if I am committed with something, I will make the impossible for it and get it done.
Collaboration When people think together they improve their work with different perspectives. I like to co-create and I believe we would have a better world if we help each other.
My Life
Main Weakness
Was Portuguese Teacher for 2 years
My Values
1. Who I am
Eneagram Type 8
Sign Gemini
Belbin Implementer
Vegetarian
I am a 22 years old young girl, who has been changing so much in the last 2 and a half years. My mother is Caseworker and since I was a child I used to visit poor communities in my city often. My father is graphic designer but lifes changes and today it comes to him works as a porter. I have a older brother, who is one of the most important persons in my life. He taught me a lot about resilience and how to deal with people. Today he is a young entrepreneur who is beginning his own company. My mom taught me very young that life is not fair for everyone so you need to fight for what you want - otherwise you will not have it so easy. I also understood that some bad things happens in the world, and sometimes it’s not our fault. But, at the same time, it is our responsability, as a citizen, to make it a better world and try to change it.
Why I am standing for MCP 2014|15 of AIESEC in Brazil
Main Strengths
My experience in a small school, my parents backgrounds, my internship in Colombia and lots of other things made me understand better my personal values. Today, I always bring to my teams a sense of justice, responsability and collaboration.
3. Relevance of youth leadership in the Brazilian Society
My leadership style is being very supportive, but very tracker. I am very committed and I expect everyone’s else to be the same. I would use it, together with a strong team building, to guarantee that MC 14-15 will work for the same ambitious. I will be closed to the team, being honest with their work but always coaching and helping. I will work on bring passion to each MC work. I will dare them to move faster, to do more, always paying attention to people.
Shared Plan – Build our vision and planning together
Coaching & Tracking - Guarantee people delivering our promise and give them the necessary tools to do it
Get the best of each person – Discover what each one is good on and explore it to have a team that complete each other
How I would ensure that and what kind of leader I need to be for that
Team Building – Create a strong connection between the team
I believe MC 14-15 must be focused on empower the network, mainly EBs. To make it happen, we need a leadership that inspires brazilian membership having the courage to act, making them understand that we can do more and better. At the same time, its need to be a leadership focused on purpose, people with a shared vision that will improve everyday what they are doing, because they know that every single action will genearete the change Brazils needs. Empowerment comes from co-creation, the MC 14-15 must be ready to co create solutions with the network, listening to them and working hard on channels of implementation – as conferences, wikis, e-mails, webinars and make the follow up of the leadership development we provide through those strategies.
2. The leadership that should describe my team
Inspired by the Nobel Peace Prize, Alessandra France founded the Bank Pérola. At age 26, she leads a team of collaborators even younger than she. Her goal: to finance entrepreneurial ideas that are emerging in poor communities in Brazil.
In 2009, Ricardo Ferreira was looking for answers to one of the biggest challenges of science: stop the global warming. The following year, he saw his research recognized and was elected at age 21, one of the most influential Brazilians in the country.
As examples of Young Leadership that are changing the world, Alessandra and Ricardo are part of Jovens Falcões, and for me they are the inspirations of the people we should develop in AIESEC in Brazil.
1
8
22
69
91
3. Don't know
2. Can not change
1. Can change
Do you believe that young people can change the world?
1.1 A lot
1.2 A little bit
During this year, the brazilian young people showed their face on the street. They showed a young power that sometimes we think we don’t have anymore. Still, I believe our power should go beyond, not only on the streets when its necessary, but every day in every moment. According to the National Research about the Profile and Opinion of Brazilian Young People 2013 (link) the young people in Brazil are awake: they are counscious about our contry problems and they care about it. But at the same time most of them don’t know what or how to do something more, or don’t have enought courage to do it. Young people have the power of transformation and according to the research, they know it (check the graphic). I believe this is the relevance of AIESEC in Brazil: capitalize all this discomfort and offer a plataform to develop a powerful leadership that can change our reality across sectors.
Lack of talents in the market
Most of the countries have difficult to find the right talent, we can explore it to push GIP and also empower branding products and connections with AIESEC and organizations.
Promoters
With Costumer Loyalty strategies, we can use our promoters to engage more people to join AIESEC and our programs.
Alumni
We have a huge number of Alumni, but just some countries have a good relationship with them. The main interaction that we can have is using them to raise iGIP, since they probably have hot contacts. Th
reat
s
Visa issues
Visa restriction stops a lot of countries to realize each other (including Brazil).
Detractors
Because of exchanges that we do not delivery in the best quality, the detractors collaborate for a bad picture of the organization.
World Economics Crises
The crises still affects a lot US and Europe. There is a probability that it is getting better next year, but the whole world is suffering its consequences.
International and Civil Conflicts
Conflicts put in risk the stability of the country to attract and receive interns.
Op
po
rtu
nit
es
Supply & Demand
Our EPs and TNs available are not aligned to the same objecective. In GIP, its mostly about country destination and profile required, in GCDP, it is more about find the right timeline.
GCDP growing
The program is achieving the expected results, we should keep improving it.
Flexible organization
As a organization totally young, we adapt fast to new changes and we are always improving our processes.
Democratic organziation
We are recognized as one of the most democratic organizations in the world to work, because members can participate in many decisions.
GIP stuck
The results are dropping in the last months glabally, most of entities have problems to run a big volume of this program. We need to change our attitude towards GIP.
Talent Capacity
Lack of capacity of dealing with our talents, as allocate and training people in the right way, retention and etc are a global problem in AIESEC network.
Stre
ngh
ts
We
akn
ess
4. Organization Global SWOT
AIESEC gives to the world people that can change the world. People that care for each other, people that care about what is the future of our world. These people develop leadership through action and can make a better world in all segments. They are able to influence their friends, family and coworkers to build a peaceful society, where people can understand each other.
Brazil is an important economic country today, but different of other big players, still we have a lot of social problems related to education, infrastructure and health issues that stop us to be the country that we dream with. AIESEC in Brazil stand for our country because we understand that as part of this country we are responsible for changing it. We create from this situation an opportunity to impact our big territory, developing young leadership to build a better country.
6. What AIESEC give to the world
What AIESEC in Brazil give to Brazil
What needs to be done Define what is the leadership AIESEC provides to the world in a easier way Tools to guarantee leadership development to TLP and TMP Tool to measure leadership development and showcase it
GIP high volume strategy Clear co-delivery strategies Evolve Customer Loyalty strategy Business too Business strategy Global Legalization
Key achievements until now Opportunties Portal
Global ORS Virtual channels refreshed (cultural shock)
NPS EP/Trainee Lead
GCDP growth Showcasing OGX programs
15 New entities (MCs) opened
Global Next Steps Globally, we are growing in GCDP and stuck in GIP. We don’t have aligned supply & demand and our matching rate are still low. Just a small number of countries delivery the results we have, because most part of the network do not have the sense of urgency required. In the same way we need to grow, we need to improve the way we delivery experiences. Nowadays, lots of times we don’t develiry what we promisse to our exchanges participants and it needs to change.
Brazil Next Steps A lot of LCs in the world reached 400 Xs, and we just had the first LC in Brazil to reached 200 Xs. It’s time to change the game and have bigger entyties, LCs as references to the world, bringing innovation through action. To do it, we need to increase our productivity and learn how priorize what we do.
5. AIESEC 2015 – Status and Next Steps
I believe AIESEC in Brazil can achieve 2015, but we need to change some behaviors and implement next steps to do it.
2015 Midterm Ambition Objective: Global Youth Voice What type? The most credible and diverse How you deliver it? By our growing physical and virtual reach Objective: First-choice Partner Whattype? Across sectors How you deliver it? By being recognised for our ability to develop responsible and entrepreneurial leadership Objective: Positive Impact What type? Cross-generational How you deliver it? By living a high-quality AIESEC Experience and by enabling a collaborative environment
Conferences: Bring external people to capacity the network, putting sessions content to high level and open spaces to build tatics with MC. Other goal is reduce the fee with a finnacial model and partnerships.
Expansion: Operations giving support to operations in IEs, Uos, and MC Expansion focused on growth model and Extension LCPs support.
OD Model: Clusters Coordinators working with MC, MCVPs Xs working on coaching top LCs, and refresh NSTs coachs strategy.
Local Structure: Keep the structure with marketing inside OGX and ICX, also evolve marketing structure and empower TLPs.
8. Next steps for network development path
This word come from Latin word cor, meaning heart.
Nowadays, this word is very related to act to do something
brave.
MC 14-15 will be rememberd about their courage to do it from their heart and woth
action.
AIESEC in Brazil will remember 14-15 MC as a team that
brought leadership in everything they did. A team that make our membership more focused and simpler,
because they took care of each member experience and each
exchange participant experience.
Courage
Back Office & Front Office aligned
Management skills Program
Refresed LCPs support
Co-delivery standarts implemented
IGN investments
B2B strategies
GIP
iGIP oGIP 650 850
1500
GCDP
6500
30% OGX results come from IXP
Alumni boosting GIP results (ICX and OGX)
iGCDP Projects Methodology implemented
iGCDP oGCDP 3500 3000
7. What AIESEC in Brazil will remember about 14|15 term
Courage is not the absense of fear, but rather the judgement that something else is more important than
fear.
Ambrose Redmoon
“ ”
Milestones
Action
Purpose People
MC 14-15 will be responsible for drive implementation. It’s not time to change so many strategies, but to change how we implement them, always thinking how to make it pratical at the local level. Considering this, I suggest three main changes related to the way we act, the way we use our purpose and the way we deal with people.
Change our behaviors to have a new way to do AIESEC in Brazil. We need focus, simplicity and
fast moving. We are far away to achieve 2015, but we are still
slowly, complicating and discussing processes. We can not lose time, it’s time to act.
People
Our purpose should be connected to ambition. The ambition to grow more, to be more relavant
to our contry, and at the same time, make AIESEC better, work hard on quality of our experiences.
Create a Commum Ambition to AIESEC in Brazil to 2014 and 2015 terms. It will be a vision to connect AIESEC purpose and personal motivation. MC and
LCPs should create it. It will helps all LCs to be aligned to the same vision and work together to
achieve it.
Purpose in every member, every action. Make clear to people why we do what we do, but mainly
show them that HOW we do it is the most important part of a purpose.
We need to change drastic the way we treat our members.
We need to take care of the team, valorize different profiles contributions, find out what is
the best from each person, training, tracking and be there for them anytime. Be supportive.
Then, we can always be more rigid, set standarlizations together with LCPs to how work
in AIESEC and be able to tracking this.
With the right support from leaders, we probably will see more people delivering results and
becaming a real leader, at the same time we can keep people more commited to AIESEC.
Action
Purpose
9. Changes that will leverage our results
WHAT WE NEED TO DEVELOP MORE
LEADERSHIP
Sub products and Issue Segmentation
Sub Products and Issues are concepts that helps AIESEC to understand GIP and GCDP product and its connection with external world. Next step to Product Evolution is evolve GIP and GCDP considering the relevance of each Sub product/Issue: marketing strategies thinking in specific publics and value propositions, but also the way we work inside OGX and ICX teams.
People is the most important resource we have. We must have Leadership in each team member and team leader experience of AIESEC in Brazil. We can do it working hard on the basics TM processes, and developing Talent Capacity strategies inside operations. We need to develop a more relevant and powerful leadership than ever before, this way we can generate the impact we want to Brazil.
10. Top 3 strategies to boost our programs
About Sub Products and Issue
Segmentation AIESEC did an external
analysis and a customer analysis to evolve our
products. The results of this were the Sub Procuts for
GIP and Issue Segmentation for GCDP.
Sub Products and Issues were created to have a
global language in order to align supply and demand, make easier our market penetration and boost
results.
Main Sub Products in Brazil: IT, Marketing and Teaching
Main Issues: Education, Cultural
Evolve our Product Powerful Leadership
Talent Capacity to basics
Bring AIESEC to practice
Implementation is the key for the next term, we need to simplify everything we do. Our team leaders (including LCVPs) will be very focused on action, able to priorize and make fast choices, making us more assertive. Because we’ll have a lot of tools organized, they will have more time to focus on team management and leadership development. We are sensible of world issues, but also we understand that AIESEC is not just about conscious, AIESEC is about people that act to change this reality. Our internal communication and MC support will make sure that we are able to bring AIESEC to practice.
Action and simplicity
MC and CSN relationship I intend to create a very closed relationship with CSN, looking for them a lot and maintaining transparency. Listining CSN and using critics to improve MC works will help BAZI to go beyond. For this happen, I believe our internal communication should be improved. Stablishing the best channels and way to send the message, I will make sure that CSN and MC are working together to build the AIESEC in Brazil we want to see.
CSN and MC as a leadership board CSN are a national council with the main leaders responsible for local strategies implementation. Because of this, I believe the MCP should worry about how LCPs are developing their leaderships, creating tools, channels and opportunities to increase their potential and convert it on actions with their EBs.
Focus Many things can be improved in AIESEC in Brazil, but next year it’s a time to be very assertive and face our main issues. CSN and MC should be very focused on what really can make BAZI delivery more and better experiences to the world until 2015.
11. How I want to work with CSN
Continue in the next page
GIP
TLP
Implement EP LEAD/OPS and Trainee LEAD Quality Co-delivery standarts to countries partners (as companies induction) Delivery and Accounting JDs to members Sales Development Program TM and Operations very integrated
HR recruitment cycle Select right membership profile National Induction Guidelines Membership retention as a goal from VP TM and other VPs Inner Journey
Improve EP LEAD/OPS and Trainee LEAD Structure flexible and focused on high volume GCDP Directior TM and Operations very integrated
National Transition Guidelines Lead for PMs Lead for LCPs (CEO program) Management Education Cycle for LCPs and other for VPs External consultance for Human Resources and Management Inner and Outer Journey
GCDP
TMP
Membership efficiency - Put effort on the right things and
priorize what is needed, taking care of the basics before make it complex
Virtual Educaction - Organize and create materials to all
basics processes in National Learning Center: this way LCVPs don’t need to worry about creating it, but just implement it and take care of their members
Business Intelligence - ORS, CRM, Podio and AMT in a
smart way to facilitate our micromanagement and fix the small mistakes we make during our processes
Good Practices to the network - Spread GCPs in area’s newsletter
every week, considering all clusters
LCs Pilot to drive innovation - Create fast plan to implement
innovation processes and MCVP responsible for track LCVPs
Front Office and Back Office working together
GCDP Flow considering Issues Membership specialized to sell it oGCDP marketing strategies powerfull EP preparation and LEAD costumized Project showcasing
Membership specialized to sell it Market segmentation and communication materials aligned to customer needs Value proposition clear to each Sub product Country partnerships smarter B2B Strategies
Membership specialized on sub products and issue segmentation will feel more confident to work with GCDP and GIP, because they will get more details about each of them. Marketing integrated to operations work, considering Marketing is responsible to evolve products, improving the sinergy Leadership specialized -> Easier to get the knowledge, be focused and be more assertive
Evolve our Product Powerful Leadership Bring AIESEC to practice
Thank you for reading my application! Any question, feel free to contact me