Emirates Airlines Expansion into Miami Market Evaluation (SPEC)
Luftansa vs emirates airlines
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Transcript of Luftansa vs emirates airlines
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PREPARED BY: BHAVIN AGRAWAL (02)NIKITA BALAR (04)MALVI BHATT (08)ISHANI DAVE (14)NITIN MADHAVI (28)KUSHAL MEHTA (31)
With over 164 destinations, Emirates is the only Airline to offer non-stop service to all six
continents from a single hub
Founded 1985 Headquarters Dubai Key People Ahmed Bin Saeed Al Maktoum (Chairman)
Tim Clark (C.E.O & President) Website www.emirates.com Owned By : The Emirates Group
Largest airline in the Middle East Fourth-largest airline in the world in terms of
international passengers carried
Emirates Airline Top Destinations
Boeing, Airbus
Govt. of Dubai
Dubai International Airport
AirLanka
Quantas
Codeshare Agreements
Ground handling
Baggage handling
Aircraft Maintainence
Passenger Services
FuelLabour / Staff
OnlineAirportsTravel Agents
Low Fuel CostsAirport User ChargesCheap Labor CostTax Incentives
First Class
Business Class
Economy Class
SkywardsBusiness Rewards
Branding
Offers
Low Cost
Destinations
PassengerCargoExcess BaggageDestination and Leisure
IndividualsBusinesses
With over 220 destinations, Lufthansa is having Star Alliance
Founded 1953 Headquarters Cologne, Germany Key People Carsten Spohr (Chairman & C.E.O) Website www.lufthansa.com
Owned By : The Lufthansa Group
Largest airline in the Europe both in terms of international passengers carried and Fleet size.
Lufthansa Airlines Top Destinations
Swiss Airlines
Brussels Airlines
Austrian Airlines
SIA
Munich Airport
Frankfurt Airport
Zurich Airport
Ground handling
Baggage handling
Aircraft Maintainence
Passenger Services
High LoyaltySuperlative Quality
OnlineAirportsFocus on Leisure Travellers
Rising Fuel CostsAirport User ChargesHigh Labor CostLow Cost Carriers
First Class
Business Class
Economy Class
Star Alliance
Focus on Business Travelers
Technical Competence
Reliability
Innovations
High Standard of Security
Passenger CateringIT ServicesLogisticsDestination and Leisure
IndividualsBusinesses
STPSegment Passengers preferring comfort/reliability/quality
serviceTarget Group Upper middle class/ business men / leisure
travellersPositioning Safety and Trust, premium
Segment Passengers Preferring Comfort / reliability
Target Group Corporates / Upper Middle Class / Middle Class
Positioning Premium Airline
Lufthansa Airline Crew
Emirates Airlines Crew
Lufthansa
Interactive website to get flight information and baggage information
Website focus on special offers (Specially for business class)
Emirates
Website focus on advance search of flight schedule Promoting app Special offers if booked through app
Lufthansa services
Flight information Online timetable Arrival and departure Timetable to download Information via SMS Lufthansa Mobile Services
In-flight access internet to customers via FlyNet project Improve Customer relationship Low ticket prices Providing data to support new initiatives, to solve issues
Emirates Services
Inflight Entertainment Service Visit places you won’t find on a map 2,000 channels of movies, TV shows, music and games, on demand and in
multiple languages Information
Read about Dubai, catch up on news and sport or learn more about dubai Helps to follow your flight on our moving map, and see the world from 40,000ft
with our external cameras. Stay connected with friends, family or colleagues on the ground with our Wi-Fi,
mobile phone and data roaming services.
Lufthansa services- SWOTStrength Weakness
Largest Star Alliance Member Leading IT service provider for the Air Transport industry Strong image associated with German Engineering A status symbol amongst Corporate/Business men Has a strong workforce of over 37,000 employeesOver 200 international destinations in nearly 80 countries
Significant Exposure to Higher Competitive Market Market share growth restricted due to pressure from competition
Emirates - SWOTStrength Weakness
Strong Dubai government support Has a strong workforce of over 50,000 employees Is present in 72 countries across 6 continents Advantage of Being Present in Oil Rich Emirate Strong Hub in Dubai Satisfied Customer and Preferred Airline of Customers Effective reputation management and branding
Relying Heavily on International Onward Moving Traffic Intense competition Limited market share growth High cost of maintaining bench-mark standards
Lufthansa services- SWOTOpportunity Threat
Being the largest member of Star Alliance they have scope to acquire some smaller players More penetration in emerging economies tapping the high-end customers Improvement in experience and high-quality services to customers
Other Alliances: One World, Sky teamIncreased international competitionLow cost providersRising fuel prices
Emirates - SWOTOpportunity Threat
Releasing a brand new fleet of airplanes. This will help improve customer confidence in the airline Adding more destinations to their list
Increasing Competition in Middle East Market Increasing fuel costs Changing Govt policies and regulations
INFORMATION
CONSULTAION
Interactive Website
Mobile App
Interactive Website
Mobile App
ORDERTAKING
Mobile APP
Website
Travel Agents
Airports
Mobile APP
Website
Travel Agents
Airports
HOSPITALITY
casual facilities as well as the dining areas here are exceptionally well maintained and serviced
boarding process for Emirates 1st Class passengers is very personalized and quick
Seat converts to a flat bed and an additional mattress for comfort provided
A more personal touch in the service provided and greater flexibility in terms of processes
includes high-quality personal care products
designed a high-quality seat that offers much greater comfort and up to 50 per cent more room
SAFE KEEPING
High Security of Luggage
Physicians
Good Facilities for children
High Security of Luggage
Physicians
Good Facilities for children
UAE declared world safest airlines in 2014
EXCEPTION
BILLING AND PAYMENT
Credit CardPay PalSEPA Direct Debit with German AccountSOFORT BankingIdealUnionPay Card
Real-Time Bank TransferOnline Bank TransferBank TransferPay PalWestern UnionBoleto BancarioAlipayChina UnionPayEmirates NBD
Thank You !!