Lucy’s Lair Fine Ethiopian food
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LUCY’S LAIR FINE ETHIOPIAN FOOD
description
Lucy’s Lair Fine Ethiopian food. Gen- ys drive food trends . “Youngsters brought up in the hi-tech era are driving food trends.”. “Food marketers must be tuned into their wants and needs.” . -According to a report from Packaged Facts. * FoodNavitgator-USA.com , 2009. - PowerPoint PPT Presentation
Transcript of Lucy’s Lair Fine Ethiopian food
LUCY’S LAIRFINE ETHIOPIAN FOOD
GEN-YS DRIVE FOOD TRENDS
“Youngsters brought up in the hi-tech era are driving food trends.”
*FoodNavitgator-USA.com, 2009
“Food marketers must be tuned into their wants and needs.”
-According to a report from Packaged Facts
Fresno State is the home of over 20,000 tech-savvy Gen-Yers
In print for over 85 years!
Award winning!
Circulated to a mass of tech-savvy Generation-Y readers via print and online!
The Collegian
WE’RE NOT JUST A NEWSPAPER…
… We’re a name…
… We’re an Image…
RecognizedBest Online Ad,1st place
(California College Media Association, 2012)
Best Color & Black and White Advertisement(California College Media Association, 2012)
Best Special section, 1st place(California College Media Association, 2012)
http://advertisecollegian.wordpress.com/the-collegian/awards/
…We are…
DID SOMEONE SAY PULITZER
In the journalism world, the Pacemaker award is know as the “Pulitzer of Prizes.”
*http://www.studentpress.org/acp/contests.html
In 2007, Fresno State’s Collegian was a Pacemaker winner and in 2009, The Collegian Online was a finalist.
*http://www.studentpress.org/acp/winners/opm07.html*http://advertisecollegian.wordpress.com/the-collegian/awards/
STUDENTS ARE IN THE KNOW
Students read their university’s newspaper, for an average of 13 minutes! And, they pass them along!
Approximately three-fourths (nearly all!) of the student who read university newspapers, read the ads.
*Refuel Media Marketing, January 2011
“Did you see that post on Facebook?”
“No, I was at the Apple store buying the new iPhone.”
SHOW ME THE #’S
The Collegian has 47 distribution stands on Fresno State’s beautiful campus.
Throughout the week roughly 300 newspapers fill each of those locations.
The Collegian circulates 5,000 newspapers on Monday and Wednesday and 3,500 on Fridays.
24 HOURS A DAY-7 DAYS A WEEKThe Collegian's newly-designed online edition is now easily accessible on ALL mobile devices.
1,000s of
100s of
Introducing 24/7 online static ads!!!
34.80%
33.70%
14.90%
5.30%
2.10% 1.00%
Fresno State’s Demographics
WhiteHispanicAsianAfrican-AmericanInternational StudentsNative American
*INSTUTION RESEARCH, ASSMENT AND PLANNING AT CALIFORNIA STATE UNIVERSITY, FRESNO
THE SEASON HAS JUST BEGUN!
Spring sports are already starting!
Before you know it…
But, It’s ok! There are still three opportunities to get FREE color!
And a special insert!
THE BULLDOG’S BARK
The Collegian’s Print Edition allows you to choose from 7 different ad sizes:
Business Card 4”x2” (4c”)
Extended Business Card* 6”x2” (6c”)
Eighth Page* 10”x3” (10c”)
Quarter Page* 8”x5” (15c”)
Half Page* 10”x8” (20c”)
Full Page* 10”x16”(40c")
ALL AD SIZES AVAIABLE IN FULL COLOR
*ads are available vertical
THE BULLDOG’S BARK
You have three options to choose from online!
LEADERBOARD (728x90 pixels)
WIDE S K Y S C R A P E R(160x600 pixels)
RECTANGLE(300x250 pixels)
THE BIG IDEAA trip to Lucy’s is like no other, you don’t eat,
you experience.
Today’s Gen-Yers are sociallyconnected, we are plugged-in 24/7.
Be apart of the Taste The Collegian campaign!
This QR code automatically tags the user to
Lucy’s Lair (at your new location)! As well as
providing the user with a link to your
Facebook page. Users can easily tag
themselves at Lucy’s Lair while
tweeting about their experience hash-tagging
The Collegian’s #TasteTheCollegian campaign!
LETS PUT LUCY’S LAIR ON THE MAP
With the re-opening a new launch is in order!
Expose Lucy’s cuisine to thousands of students
ADVERTISE WITH THE COLLEGIAN TODAY!
THANK YOU!
