Lucas Oil Racing Sponsorship
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Transcript of Lucas Oil Racing Sponsorship
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Sponsorship
ProposalPresented by | Conquer Productions
702-251-8262 ph [email protected]
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Off-Roads Branding Opportunity
Endurance sport provides ideal market for promoting awide range of products.
Attracting many national brands such as Monster Energy,Red Bull, Rockstar, Makita, Bosh, Lucas Oil, Toyota,
Amsoil, TRAXXAS.
Extensive television coverage including live and tapedelayed broadcast on CBS Sports and SPEED TV.
Lucas Oil Series only series other than NASCAR tobroadcast entire season on a national network!
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Off-Roads Branding Opportunity
Nationwide branding exposure CBS Sports
Up to $5M in exposure value (based on JJ reports)
National exposure at a fraction of normal television costoffers more exposure for less investment.
Popular fan friendly sport 250,000
spectators and growing SOLD OUT! Takes place in the largest markets in
U.S. with extensive event promotionGreat on-site brand exposure
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The Conquer Team
Experienced team on asphalt road courses and circletrack for a top notch professional racing program.
Driver: Dow Woerner
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Dow Woerner
Broad range of racing experience
12 years of motocross racing
4 years of mile drag strip racing Started racing asphalt circle track in 1998 and road racing
in Legend cars, NASCAR Dodge weekly racing series
Super Late Models. Formerly in the open wheeled Whelen NASCAR Modified
series, finished 3rd in points for 2008 with 5 wins.
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Racing Series
Lucas Oil Series Off Road Racing
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2010 Racing Schedule
March 6-7Las Vegas Motor SpeedwayLas Vegas, NV
August 7-8SOUTHERN CALIFORNIAVENUE TO BE ANNOUNCED
April 17-18Speedworld Off Road ParkSurprise, AZ
September 25-26Speedworld Off Road ParkSurprise, AZ
May 22-23Las Vegas Motor SpeedwayLas Vegas, NV
November 6-7Las Vegas Motor SpeedwayLas Vegas, NV
June 26-27Miller Motorsports ParkTooele, UT
December 11-12Firebird RacewayPhoenix, AZ
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$5M exposure value (Joyce-Julius)
Over 28 Million Viewers
Demographic stats: 18 to 35 55% 36 to 54 35%
78% Male
TV| Exposure
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TV| Exposure
30 Confirmed HD Episodes on SPEED Complete series coverage will be presented in a one hour format on SPEED. These shows will be
broadcast in high definition with a maximum of 4 episodes dedicated to each event!
3 Confirmed One Hour Episodes in HD on CBS The national network contract with CBS Sports includes three, one hour episodes in 2010 with
coverage expanding to five, one hour episodes in 2011. This CBS Sports partnership brings the
Lucas Oil Off Road Racing Series into the CBS Sports Spectacular family, offering a commitmentof promotional support from the network.
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TV| Exposure
10 Confirmed HD Episodes on Versus A minimum of 10 one hour episodes will be presented in high definition on the Lucas Oil
Motorsports Hour on Versus. The Lucas Oil Motorsports Hour is entering its forth season and is
quickly becoming the home of great racing on Versus.
10 Confirmed HD Episodes on MavTV The Lucas Oil Off Road Racing Series will be broadcast in select U.S. markets as well as
internationally on MavTV. The sport of short course off-road racing will be seen throughout Europeas well Australia and New Zealand!
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PRINT & WEB | National Exposure
Off-road racing is covered by more than 75publications & newspapers regularly
Websites receive millions ofmonthly impressions
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Various Local broadcasts
Live Internet Coverage
Radio Industry Periodicals
Industry Websites
Trade Shows
Sponsor Advertisingand Promotions
Series PromoterAdvertising
Race programs Driver websites
Other Media | Exposure
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Premium TITLE Sponsorship $ 15,000 per race
Associate Sponsorship $ 7,500 per race
Investment | Sponsorship Opportunity
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Investment | Sponsorship Opportunity
2010 Season - 16 races, 8 weekends
Primary Sponsorship: $15,000 X 8 weekends = $120,000 for the season. (paid in four installments of $30,000) Wrap on 48 foot semi hauler(large, both sides, and rear door),
Wrap on race truck with coverage on hood and side doors (multiple bodies),
Large banners on side skirts of hospitality tent,
Team hats
Large ad on t-shirts, drivers suit, helmet, and jackets
Logo on calendars and business cards, and signature cards
Sponsorship mention during driver interviews
Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer Limited personnel appearances with hauler and truck
Display section reserved inside hospitality tent at track side.
Large front page presence with link on teams web site.
Coverage on CBS, Speed, Versus, Mav TV, plus repeat airings
Direct access to race fans (including pit pass)
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Investment | Sponsorship Opportunity
2010 - 16 races, 8 weekends
Secondary Sponsorship: $7,500 X 8 = $60,000 for the season. (paid in four installments of $15,000) Wrap 48 foot semi hauler (medium, both sides, and rear door)
Wrap on race truck with coverage on visor and quarter panels (multiple bodies)
Medium banners on side skirts of hospitality tent
Team hats
Medium ad on t-shirts, drivers suit, helmet, and jackets
Logo on calendars and business cards, signature cards
Sponsorship mention during driver interviews
Advertisement videos playing on 40 inch flat screen mounted to the side of the trailer. Medium front page presence with link on teams web site.
Coverage on CBS, Speed, Versus, Mav TV, plus repeat airings
Direct access to race fans (including pit pass)
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National Print Advertising
Outdoor Life Magazine: $64,600
Circulation: 925,000
Sports Illustrated $320,000Circulation: 3,150.000
TIME Magazine $255,840Circulation: 3,250,000
Comparison | Other Media
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National TV Advertising
30-Second TV Advertisement Spot
American Idol $780,000 Grey's Anatomy $465,000
Desperate Housewives $378,000
Sunday Night Football $350,000
Kid Nation $101,000 Kitchen Nightmares $75,000
The average TV commercial ad production cost is around$350,000
Comparison | Other Media
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Race vehicle graphics
Branding | Marketing Assets
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Race vehicle graphics
Support vehicles
Branding | Marketing Assets
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Race vehicle graphics
Support vehicles
Hauler tractor trailer rig
Branding | Marketing Assets
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Race vehicle graphics
Support vehicles
Hauler tractor trailer rig
Team uniforms
Branding | Marketing Assets
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Race vehicle graphics
Support vehicles
Hauler tractor trailer rig
Team uniforms
Pit Awnings & Banners
Branding | Marketing Assets
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Driver racing suit theme
Exposure | Other Promo Items
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Driver racing suit theme
Helmet graphics
Exposure | Other Promo Items
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Driver racing suit theme
Helmet graphics
In-Car TV cameraSponsor logo in focus
Exposure | Other Promo Items
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Driver racing suit theme
Helmet graphics
In-Car TV cameraSponsor logo in focus
Promotional clothing withsponsor theme
Exposure | Other Promo Items
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Exposure | Other Promo Items
Website Theme Website to be themed with title sponsorlook and graphic design with links to sponsors website
Web Videos YouTube, etc. Webcast and DVD promotion
Interview mentions
Sponsorship Networking Opportunities Hospitality Events for Sponsors at Races VIP Area in Pit
for sponsor guests
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Exposure | Other Promo Items
TV advertisement exposure from series promotion.
Available for print advertisement for title and from
other sponsors. Highway exposure from transporter traveling to
races and parked at venues.
Driver and car promotional appearances forsponsor.
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