LTU-LIC-0668-SE
174
LICENTIATE THESIS Luleå University of T echnol ogy Department of Business Administration and Social Sciences Industrial Marketing & e-Commerce Research Group 2006:68|: 02-75 7| : -c -- 06 ⁄689 -- 2006:68 Internal Corporate Brand Building - Case Studies of Three Swedish Service Firms Ted Karlsson
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