MISSIONTo become a brand recognized world wide for its quality, technological innovation and authentic sports heritage.

< ATTITUDE Almost is not good enough. Attitude to please, excel, win. Have passion for all new ventures.

< NIMBLE & NEW Never say no in delivering an exceptional customer experience. Be nimble across all company departments. Accept and embrace change. Newness in product innovation and company modernization drives the brand.

< TEAM & TRUST Train our team to be the best and have fun in their roles. Trust in the support of your company, co-workers and business partners.

< INNOVATE Constant innovation in products, services, operations and information technology.

< GIVE, GET & GROW Give back to our community and country. Get our message out relentlessly. Market our Brand. Grow the Business.

< UNDERSTAND Understand the importance of our company culture, understand all about the markets we serve and understand the value of our associates.

< ACCOUNTABILITY Accountable to our customers, associates, vendors and shareholders.