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WEBINAR / WEBCAST TRAINING NOTEBOOK:

LISTING APPOINTMENT TEMPLATES

Your Training NotebookHi, this is Garry Creath & Chris Scott from The Paperless Agent. Thank you for reserving your spot on

our upcoming live online training. This Notebook is your resource to prepare and get the most out of

our time together.

In this Notebook, you’ll get a preview of what we’re going to cover, as well as key points and takeaways.

Please save a copy so you can have it with you to follow along during the training.

A little about Garry & ChrisGarry has been selling real estate for over 2 decades! And at the peak of his career (before he started

sharing his experience and knowledge with real estate professionals) he was going on 6 listing

appointments every week and carried over 50 listings at a time. During that time, he honed his craft

as a top listing agent and developed systems, strategies and techniques that he will share with you

during the training.

Chris is digital marketing expert, generating thousands of leads every month and managing social

media accounts with 100’s of thousands of followers. He learned about relational marketing by

working directly with Brian Buffini for over 11 years. Chris is responsible for all the marketing for he

and Garry’s real estate practice Austin, TX.

Let’s Get Started!

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WEBINAR / WEBCAST TRAINING NOTEBOOK:

LISTING APPOINTMENT TEMPLATES

3 Homework Questions to Answer Before The Training

► What is the one thing you would like to take away from your time with us? Give this some thought

because you’re more likely to get a lot more out of your investment of time if you plan what you

want.

► What are your best strategies and tactics for securing listing appointments? What do you do to

get listing appointments, what steps do you follow during the appointment, and what do you do

before and after the appointment?

► How much effort do you put into preparing for your listing appointments? Are you using templates

and checklists, or do you “wing it” for the most part? Explain why you feel as though you’re putting

in enough effort or why not.

Scripts to Get Listing AppointmentsResponding to “________________________._____________?”

Explain current market conditions and then explain how this affects buyers, sellers, and current

owners. Then you can respond with:

How long have you been in your home? Have you thought of moving in the future?

Talking to________________________._____________ Visitors

I like to keep track of my marketing, can you recall how you heard of this event? Do you mind if I ask

why you’re ________________________._____________?

The Magic Phrase:________________________._____________

Following up with your ________________________._____________

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WEBINAR / WEBCAST TRAINING NOTEBOOK:

LISTING APPOINTMENT TEMPLATES

What to Do BEFORE the Appointment

What to Do During the Appointment

Use a template for your____________________

____._____________ . This ensures you get the

right information every time to gain an

advantage over possible competition.

Send your Property ________________________._____________ . This will preemptively thwart

competitors by giving the seller something the competition doesn’t have.

Send your ________________________._____________________________________._____________ Kit. Not only will

this provide an “assumptive close” it’s a tool for getting referrals and word of mouth

business.

01

02

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Script for Taking ________________________._____________

Yes, I can’t wait to inspect your home, and first we

have some information to review. Would you mind

if we sit down at your kitchen table to talk?

Slide in Listing Presentation to Discuss WFIM

“If you have friend of family members who could benefit

from my Move-up Buyer Program, please tell them about it…

because of you, I’d be happy to make this program available

to them.”

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WEBINAR / WEBCAST TRAINING NOTEBOOK:

LISTING APPOINTMENT TEMPLATES

Listing Appointment Closing Strategies

Plan of Attack

Sellers report the highest priority service they want us to provide is to ________________________._____________ ___

_____________________._____________.

A ________________________._____________ gives sellers an in-depth view of what makes you different from your

competition when it comes to listing their home.

Slide in Listing Presentation to Setup the Close

Slide in Listing Presentation to preemptively handle pricing objections:

Pick 3 or 4 of the tactics you’re not already doing you’re most excite to implement. List them in order

of priority here:

1 ___________________ ________________

2 ___________________ ________________

3 ___________________ ________________

Take a moment to write our your next steps. Writing down a basic plan increases your chances for

making them happen.

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WEBINAR / WEBCAST TRAINING NOTEBOOK:

LISTING APPOINTMENT TEMPLATES

Special Offer

Want the templates from this training? Join the Club and get them as bonus gifts!

The Club includes:

► Marketing materials and campaigns every month to generate leads.

► A marketing website to make it easier for prospective clients to find you online.

► 100’s of tools & templates to implement sales, marketing and operational systems in your

real estate practice.

► Access to an online training library to coaching, advice, and tips for using technology in

sales and marketing.

► Live trainings with Garry & Chris to get your real estate practice and business questions

answered.

Click here to join the Club and get the templates.