The right way to kick a dead horse

Team Awesome

David Koston, Brian Soward, Julia Roytman

Sunday, July 31, 11

The horse enters

2 teams, 1 idea: Help increase almuni donation

Sunday, July 31, 11

The Hypothesis

Non-donor alumni would give $$ to student projects

Sunday, July 31, 11

Assumptions

Students had projects to post

Alumni would donate

Donating alumni were worth $ to the school

Sunday, July 31, 11

And now, the testing

Students want to post projects for money.

Sunday, July 31, 11

Spread the word

Hundreds of Facebook invites

15 in person interviews

20+ texts

Sunday, July 31, 11

Let the responses trickle...

5 online submissions

2 in person

Sunday, July 31, 11

Confirmation?

Students want to post projects. Well, some do

Sunday, July 31, 11

Next Weakest Assumption

Alumni want to donate to student projects

Duh, right?

Sunday, July 31, 11

The Test

Survey of 15 alumni

Donation History

Donation Influence

Sunday, July 31, 11

The Result

No affinity shown to school

Sunday, July 31, 11

Spinning our wheels

Idea generation

Sunday, July 31, 11

Test what we can

Let’s test our peers, and trick them to

Sunday, July 31, 11

Uncertain results

2 of 3 were not distracted. What next?

Sunday, July 31, 11

When in doubt

Go back to your core mission

Sunday, July 31, 11

Why aren’t students prepared?

No real world experience?

Sunday, July 31, 11

Why weren’t we prepared?

No lean experience?

Sunday, July 31, 11

Aha!

Student Bootcamp?

Sunday, July 31, 11

Assumption

Hiring offices have trouble finding superstar interns

Sunday, July 31, 11

Test

Ask hiring managers and recruiters

Sunday, July 31, 11

Spinning Again?

What next?

Sunday, July 31, 11

Back to testing

Get valid data

Sunday, July 31, 11

Yay, we can iterate

Found a pain, is it a pain?

Sunday, July 31, 11

Will they pay?

???

Sunday, July 31, 11

Yes!

What’s next?

Sunday, July 31, 11