LSA16: State of the Association & Local Marketing Industry
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Transcript of LSA16: State of the Association & Local Marketing Industry
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Neg NortonLSA
STATE OF THE ASSOCIATION
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THE STATE OF LOCAL
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SMALL BUSINESS
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CONSUMER BEHAVIOR
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WHAT IS LOCAL?
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LOCAL IS ONLINE.
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LOCAL IS OFFLINE.
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LOCAL IS ONLINE AND
OFFLINE.
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LOCAL IS TECHNOLOGY.
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LOCAL IS WHERE YOU ARE AND WHO YOU ARE.
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• Local/location-based marketing• Consumer behavior• Media performance• SMB/local & national-to-local• Local commerce
FOCUS
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GROWING & DIVERSE MEMBERSHIP
61 NEW MEMBERS
SINCE JAN. 2015
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2016 AWARD JUDGES
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LSA BOARD OF DIRECTORS
Manish PatelCEO
Brandify
Bill DinanBoard AdvisorTelmetrics Inc.
James V. ContinenzaExecutive Chairman and Acting President
and CEOThe Berry Company
Patrick MooreEVP, Chief Strategy &
Corporate Development Officer
YP
Ben WoodDirector of Channel
Sales AmericasGoogle
Kevin JasperCEO
hibu US
Jed NachmanSVP of Revenue
Yelp
Joe WalshPresident and CEO
Dex Media, Inc.
Katy HunterSenior Director of Partner
& Channel MarketingMicrosoft
Michael Fordyce CEO
NinthDecimal
Norm HagartyCEO and Managing
PartnerDAC Group
Sharon RowlandsCEO
ReachLocal
Sharon SweeneyPresident
Fairway Group
Julien BillotPresident & CEO
Yellow Pages Digital & Media Solutions
Eric WebbPresident
Marquette Group/USMotivation
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Ben WoodVice Chairman, LSA
Director of Channel Sales AmericasGoogle
Sharon SweeneySecretary/Treasurer, LSAPresident, Fairway Group
Bill DinanChairman, LSA
Board Advisor, Telmetrics Inc.
LSA BOARD OF DIRECTORS
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WHAT’S NEXT?
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PUBLIC POLICY
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CO-OP ADVERTISING
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LSA BOOTCAMP
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2016 BOOTCAMP TOUR
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MARKETINGBITZ.COM
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CHICAGO 9.21.16
Proximity. Indoor Experience. Location Analytics.
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