San Francisco VA Mental Health Summit 2016 Presentation by Megan McCarthy
LRNG Partner Summit West (San Francisco) Day 2
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Transcript of LRNG Partner Summit West (San Francisco) Day 2
01.21.16SUMMIT 2016 / WEST
www.lrng.org
AGENDA / DAY 2MORNING9:30AM – 9:45AM: Reflections & Orientation
Dustin Stiver & Tricia Monticello Kievlan, The Sprout Fund
9:45AM – 10:30AM: Training & ContentDustin Stiver, The Sprout Fund
10:30AM – 11:15AM: Career ConnectionsMichael Robbins, Span Learning
11:15AM – 12:00PM: Communications & Outreach
Ryan Coon, The Sprout FundSara Isaac, Salter>Mitchell
AFTERNOON12:00PM – 1:00PM: Lunch
All Participants
1:00PM – 1:45PM:Youth EngagementAmira Dhalla, Mozilla
1:45PM – 2:30PM:FundraisingMargaret Black, Big Thought
2:30PM – 2:45PM:Recap & Wrap UpLRNG Staff
2:45PM – 3:00PM:LRNG Roadmap Share-OutAll Participants
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REFLECTIONS &
ORIENTATION
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www.lrng.org
Dustin Stiver
The Sprout Fund
Tricia Monticello-Kievlan
The Sprout Fund
REFLECTIONSDid you dream about LRNG last night?Let’s hear some reflections about Day 1.
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ORIENTATIONToday we dive deep into the details of implementing LRNG
Anchor Organizations & City-Based Teams Program Providers & Corporate Partners
Explore key components of LRNG implementation Recruitment, Training, and Content Development Career Connections Communications & Outreach Youth Engagement Fundraising
Think of today as a crash course in operating LRNG in your community
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IMPLEMENTATION ROADMAPUse the worksheet to synthesize the work you’ve done and begin to consider next steps.Add to the Roadmap throughout the day and plan to share out.
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PLAYLIST NARRATIVEUse the Playlist Worksheet to develop prospective playlists based on your real program content.
DATE 01.08.16SUMMIT 2016 / EAST
XP DEEP DIVEUse the XP Design Worksheets to conceptualize how your existingprograms will work in the LRNG platform.
DATE 01.08.16SUMMIT 2016 / EAST
BUILD-A-BADGEUse the Badge Worksheet to establish the criteria, proof, and other aspects of a Badge learners can earn through your Playlist.
DATE 01.08.16SUMMIT 2016 / EAST
AGENDA / DAY 2MORNING9:30AM – 9:45AM: Reflections & Orientation
Dustin Stiver & Tricia Monticello Kievlan, The Sprout Fund
9:45AM – 10:30AM: Training & ContentDustin Stiver, The Sprout Fund
10:30AM – 11:15AM: Career ConnectionsMichael Robbins, Span Learning
11:15AM – 12:00PM: Communications & Outreach
Ryan Coon, The Sprout FundSara Isaac, Salter>Mitchell
AFTERNOON12:00PM – 1:00PM: Lunch
All Participants
1:00PM – 1:45PM:Youth EngagementAmira Dhalla, Mozilla
1:45PM – 2:30PM:FundraisingMargaret Black, Big Thought
2:30PM – 2:45PM:Recap & Wrap UpLRNG Staff
2:45PM – 3:00PM:LRNG Roadmap Share-OutAll Participants
01.21.16SUMMIT 2016 / WEST
RECRUITMENT, TRAINING & CONTENT
DEVELOPMENT
01.21.16
SUMMIT 2016 / WEST
www.lrng.org
Dustin StiverThe Sprout Fund
CASE STUDYPgh City of Learning
Outreach & Recruitment
Training Materials Face-to-Face Sessions Helpdesk Support Evaluation & Iterative
Design
OUTREACH & RECRUITMENTRecruitment Events Same presentation
delivered multiple timesGeographically scattered across city 5 different, easily
accessible neighborhood locations
Overview of program offerings & benefits What do we have to
offer and WIIFT (partner mentality)
TRAINING MATERIALSBadge Concept Design Templates Borrowed from existing
resources and co-designed with a local learning scientist
Badge Image Design Toolkit Developed an image
design resources for orgs that did not have graphic design expertise in house
Technical User Guide Step by step
instructions
FACE-TO-FACE SESSIONSSeries of 3 trainings for all partners Intro session with
homework Critique session with
partners Tech training session
Custom training for major partners Pittsburgh Public
Schools Workforce Investment
Board
HELPDESK SUPPORTTechnical support via national teamPedagogical support via Pittsburgh-based team Experienced program
providers, curriculum designers, learning scientists, researchers
Resources Badge Design
Templates Train-the-Trainer
Resources e.g. LRNG Partner
Handbook
EVALUATION & ITERATIVE DESIGNMid-Summer Meet-Up &
End-of-Summer Report Helps develop the local
Community of PracticeDocumentation Photography, audio
interviews, etc. Research Youth-focused &
adult-focused Next Steps Thoughtful transitions
and helpful handoffs
Lessons LearnedHost training sessions early and oftenProvide support virtually & in-personLeverage LRNG tech staffBuild a local HelpdeskAssign a point person to each partner orgSchedule regular check-ins with partnersDocument your work
QUESTIONS!Thanks!
ENGAGEMENT TIMELINECreate a timeline of your local onboarding and training process.List key partners on the left and plot important moments across horizontally.
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CAREER CONNECTIONS
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www.lrng.org
Michael RobbinsSpan LearningDistrict of Learning (DC LRNG)
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YOUTH => PASSIONS
SCHOOLS => CURRICULUM STANDARDS
EMPLOYERS => WORK
SKILLS
STANDARDS AND BADGESWorkforce skills Example: MHA
Labs skill standards
Curriculum CCSS NextGen Science Arts education
EXAMPLE:MHA SKILLSWorkforce skills Example: MHA
Labs skill standards=>
Curriculum standards CCSS NextGen Science Arts education
THE 3PS
Possibilities Interest
explorationPathways Content area
immersionPipeline Career field
immersion & college planning
PITTSBURGH COMPETENCIESMAPPING remakelearning.or
g/competencies
CHICAGO AND 100,000 OPPORTUNITIES
LRNG & WORKFORCE DEVELOPMENTBoosting engagementImproving qualityMeasuring outcomesLinking to employment opportunities
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LRNG & SUMMER YOUTH EMPLOYMENT IN DC
Connecting all youth to the LRNG platformCreating XPs/badges leading into match process
XPs/badges for summer – general competencies and site specific
Building “currency” for badges and linking to post-summer employment
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STAKEHOLDER MAPCreate a diagram that identifies local workforce stakeholders.Draw connections showing how stakeholders relate to and support each other.
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COMMUNICATIONS & OUTREACH
DATE 01.21.16SUMMIT 2016 / WEST
www.lrng.org
Ryan CoonThe Sprout Fund
Sara IsaacSalter>Mitchell
RAISE AWARENESSInform & InspireIntroduce new ideas
Connected Learning Digital Badges Learning Playlists
Generate excitement & engagementCreate a feeling of anywhere any time learning
MEET PEOPLE WHERE THEY AREMessage through multiple channels: On the streets In the shops At public events Through partners Through mobile media
LRNG is hands-on and participatory– so is your messaging
DALLAS CITY OF LEARNING @ LOVE FIELD
PITTSBURGH CITY OF LEARNING BUS SHELTER ADS
PITTSBURGH YOUTH MEDIA REPORTS ON CITY OF LEARNING
DALLAS CITY OF LEARNING LAUNCH PRESS COVERAGE
BUILDING YOUR TEAMDedicated communications staffers and budgetPartner with others who already have capacityPlan for small, medium, and large set of activitiesA smaller, more sustainable campaign is (probably) better than a flash in the pan.
NATIONAL & LOCAL COLLABORATIONNational provides messaging guidance and brand assetsPartners responsible for implementing within their local contextPeer support via collaborative working groups with other citiesCollaboration without collision
CAPTURE EVIDENCEGood communications goes beyond promotion.Stories and anecdotes become a form of evidence.Start early. establish a baseline.Get out in the field and find a few kids to focus on.Be mindful of media depictions of minors.
ADAPT & REMIXWho are your users?
What are they like? Where do they live? What do they care about?
How do you add value to their lives?
What are their challenges? What solution do you
offer?What do you want them to do? Behaviors or patterns of
thought? Concrete actions to take?
MESSAGE GRIDReview the key messages of LRNG.Identify and describe your target audience.Sketch ideas for adapting message to reach target audience through multiple channels.
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LUNCH
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www.lrng.org
YOUTH ENGAGEMENT
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www.lrng.org
Amira DhallaMozilla Foundation
Amira Dhalla @amirad
Mozilla helps empower the next generation of youth to read, write and participate in their
digital lives.
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Increase Opportunity/ Build Skills
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Destination Chicago Maker Party
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Make Learning Fun + Social
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Make it Easy to Participate
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Open Source Tools
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Make an Impact
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Building Networks
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ProgramsPartners
EducatorsYouth
teach.mozilla.org
ROUND ROBINCreate, critique, and improve ideas for engaging young people in LRNG through an iterative, revolving conversation.
DATE 01.21.16SUMMIT 2016 / WEST
FUNDRAISING
DATE 01.21.16SUMMIT 2016 / WEST
www.lrng.org
IMPACT / EFFORTBrainstorm fundraising ideas on sticky notes.Plot those ideas on the x-axis according to their difficulty, then arrange them on the y-axis according to their potential impact.
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IMPACT / EFFORTHigh Impact & Low Effort Quick wins
High Impact & High Effort Major strategic projects
Low Impact & Low Effort Fill-in jobs
Low Impact & High Effort Thankless tasks
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RECAP
DATE 01.08.16SUMMIT 2016 / EAST
www.lrng.org
ROADMAP SHARE OUT
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www.lrng.org
REFLECTIONS AND WRAP UP
01.20.16SUMMIT 2016 / WEST
www.lrng.org
THANK
YOU
01.20.16SUMMIT 2016 / WEST
DATE 01.21.16SUMMIT 2016 / WEST
www.lrng.org