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Welcome to the World ofRetailing

Subject Code :MBA642

Credit Hours : 3Total Credit : 3

RETAILMANAGEMENT

MBA2012, August 2013Poongodi B.

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Welcome to the World of Retailing

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Wh !ho"ld #e $lan %

&inal '(URSE )lan for Retail Management

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What! Retailing

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Retail Terminologie! 1

RETAIL &UN/UNG

&AIR $RI'E S2($3$"4lic /i!tri4"tion S!tem5

S$E'IALITY ST(RES

MER'2AN/ISE MI6

RETAIL MI6 &RAN'2ISEE M(/EL

7ISUAL MER'2AN/ISING

$ERS(NAL SELLING

/IS'(UNT ST(RES

SER7I'E ST(RES

7IRTUAL ST(RES

GM$M&

/IRE'T RETAILER

AMBIEN'E

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The tr"th of Retailing 2)e 1

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S"m 8

What do o" "nder!tand 4 Retailing%

U)

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So . . .

Retailing is the set of

business actiities that addsalue to the !roducts andserices sold to consu"ers for

their !ersonal or fa"il# use$

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Store 7! Non9 Store Retailer

Reliance Retail !cri)ting a !"cce!! !tor

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2o# Retailing i! Significant% Retailer ha! to anal!e the Mar

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Not onl that1 4"t al!o1

To decide ho# to )rice= )romote and)re!ent merchandi!e

Effecti0e /eci!ion! are to 4e made to4e on )ar #ith the changingen0ironment 3'ritical5

Brand Manager! !ho"ld

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$"r)o!e of Retailing Retailer !ell! )dt!;!er0ice! to con!"mer!

for )er!onal or famil "!e

Lin

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$"r)o!e of Retailing

S"))l 'hain : &or#ard Integration 9 Man"fact"re and Sell to

'on!"mer! 8 Ni

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Retailer! al!o1

'reate 7al"e

$ro0ide A!!ortment! 8 S")ermar

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B"ild Team! for Gro") Acti0itie!

G"ideline!

Min. of - and a Max. (f mem4er! ina team

No Gender Bia!

A con0enient gro") for di!c"!!ion aftercla!! ho"r! C tra0el for o"t dooracti0itie!